The Pubcast with Jon Loomer podcast

Incremental Attribution Explained

10/09/2025

The Pubcast with Jon Loomer

0:00

6:35

Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.

Mais episódios de "The Pubcast with Jon Loomer"

Embrace Your Lack of Control
há 2 dias
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Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance isn't just about performance. Jon explains why clinging to control will make you obsolete and what you need to embrace instead.
The Learning Phase Is Just a Label
15/10/2025
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Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it unnecessarily.
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Avoid the Bottomless Pit of Despair
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When Does Remarketing Actually Make Sense?
01/10/2025
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Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still makes perfect sense. Jon explains this exception and exactly how to set it up without falling into the usual remarketing traps.
Frequency Is Not Your Problem
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How the Meta Ad Auction Works
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Incremental Attribution Explained
10/09/2025
6:35
Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.
Creative Diversification Is the New Targeting
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Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for something much bigger.
Why Aren't People Acting on Your Ads?
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Don't Do What I Tell You to Do
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Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word leads to trouble and what you should do instead to build your own best practices based on knowledge, not gospel.

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