Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you. We talked about: The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding process The value of getting in front of your clients Never let the debt go too deep Make sure you come back next week, we're starting a series on Customer Experiences. Where to Find Us The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. We talked about: Hal Elrod's Journal Tip Negative thoughts can happen Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate They aren't necessarily doing better than you Don't be discouraged   Where to Find Us Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing Follow Dawn on Instagram Check out Traci on YouTube Connect with Traci on LinkedIn        

It is important to look at what marketing does for your business as a whole instead of just silo marketing. We talked about: Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines Commit to being business owners that look at the business holistically instead of in a silo   Where to Find Us: Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing Follow Dawn on Instagram Check out Traci on YouTube Connect with Traci on LinkedIn        

  Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background Have a strong team and hiring process As business owners we get to architect our business Document everything that you do   Where to Find Us: Dawn's Instagram Traci's LinkedIn

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. We talked about: Get into a zen mindset Put marketing at the very top Don't compare and don't copy Run FB Ads as a visibility project Always work backwards  Get the FB Pixel on all of your sites  When outsourcing   Where to Find Us: The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing        

Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. We talked about: You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Content Screen-share videos & Audio Create evergreen content Keep moving forward every day in faith.    Where to Find Us: The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing

Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. We talked about: Digital marketers don't often talk about packaging People will remember your face Marketing platforms are visual nowadays   Invest in good graphic designs Don't drop the ball on the visuals Have a brand board   Retarget with different visuals Visuals include your videos   Where to Find Us: The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing        

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. We talked about: Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process   Where to Find Us: The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn’s 10 Secrets to Get More Clients with Email Marketing

What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. We talked about: A hard stance on paid advertising Ad approval can be hard  Have an offering outside of the restricted content  Do the actual selling in email marketing   If you don't have other products, have your funnel around education Be willing to slow down to speed up, instead of fighting FB Change your domain enough to pass a human review   Where to Find Us: The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing