Secrets to Going Public: An Insider's Guide with Marc Ross
Navigating the Journey to Going Public: Expert Insights with Marc Ross of SRFC Delve into the complex world of taking a company public with Marc Ross, founding partner of Sichenzia Ross Ference and Carmel (SRFC). Marc shares his vast expertise on the essential steps and considerations for building a company up to the point of listing on major exchanges like the NYSE or Nasdaq. We explore the roles of issuers, investment banks, and placement agents, and discuss the critical importance of business models, leadership, and discipline. Marc also breaks down the different pathways to going public, including IPOs, direct public offerings, reverse mergers, and SPACs. Whether you're an entrepreneur or a seasoned executive, this insightful conversation is full of valuable information to help navigate the public markets. Don't miss out on Marc's practical advice and unique flat-fee model that benefits growing companies.
Subscribe, share, and stay tuned for more expert insights! I’m Dian Griesel, Ph.D. aka @SilverDisobedience to my hundreds of thousands of monthly blog readers. You can learn more about me here: https://diangriesel.com
But for starters…I am a perception analyst, counselor, hypnotherapist, author of 16 books and a Wilhelmina model. For 30 years I have helped my clients to achieve greater understanding as to how perceptions impact everything we do whether personally or professionally.
This episode was recorded in collaboration with The Manhattan Center, New York City, New York.
More info here:
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Show Run:
00:00 Introduction and Guest Introduction
01:25 Founding and Growth of SRFC
02:17 Understanding Key Players in Going Public
03:59 Steps to Prepare for Going Public
06:27 The Importance of Leadership and Messaging
10:10 Flat Fee Model and Legal Representation
16:36 Global Perspective on Going Public
21:47 Direct Public Offerings and Listing Options
25:50 Understanding Bank Preferences for IPOs and Private Deals
26:13 Navigating Exchange Eligibility and Listing Options
26:35 Comprehensive Support from SRFC
27:12 Exploring Reverse Mergers
28:50 The Importance of Legal Advice in Reverse Mergers
30:38 Crowdfunding and Direct Public Offerings
32:14 The Role of Attorneys in Public Listings
33:29 Identifying Landmines in the Public Listing Process
37:16 SPACs: A Quicker Path to Public Listing
41:36 Managing Multiple Business Lines in Public Companies
47:57 Final Thoughts and Advice for Entering Capital Markets
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