Why Celebrities Are Getting Into Business (And What Most Get Wrong)

Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Studios, premium outerwear built from waste materials in Montreal and guaranteed for life. For more on Bedi Studios and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup. For more on Good Girl Snacks and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering. For more on Kōv Essentials or show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control. For more on By Rosie Jane and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. Today the brand has shipped over 1 million brow sets across 275 styles worldwide. For more on My Two Brows and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills. For more on Repurpose and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his problem-first framework and why long-lasting brands are built around purpose—not trends. For more on A-Frame Brands and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strategy. For more on Heaven Mayhem and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When Curry Hagerty joined her sister’s jewelry brand in 2020, it was generating about $100,000 a year. By clearly splitting the founder and CEO roles and stepping out of the day-to-day grind, they scaled Hart Jewelry to a projected $20 million business with more than 100 employees. Fore more on Hart and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.