Why Most Founders Pivot Before They Succeed

Before Deliciously Ella became one of the UK's best-known wellness brands, it was simply a community.In this Founder Classic, Matthew Mills, CEO and co-founder of Deliciously Ella alongside Ella Mills, explains why building trust came before building products—and how putting the community first shaped every stage of the company's growth.

Everyone is talking about AI.But this conversation isn't really about AI.It's about something far more valuable.How founders spot opportunities.How they recover from failure.Why they pivot.And why the best entrepreneurs don't fall in love with their solution—they fall in love with solving a real problem.In this episode Sammy shares lessons from multiple startups, fundraising, scaling and building Mucka AI.If you're building a business, the founder lessons in this conversation are far more valuable than the technology itself.This episode is powered by Molten Ventures, a leading European venture capital firm backing ambitious founders from seed through growth.Find out more at https://moltenventures.comJoin us at the Festival of Entrepreneurs, 3 and 4 November at the NEC Birmingham.https://festivalofentrepreneurs.co.uk

Dom McGregor helped build Social Chain into one of the UK's most talked-about businesses.Behind the success, he was struggling.In this Founder Classic, Dom opens up about addiction, hitting rock bottom, rebuilding his life and why the hardest day he ever experienced ultimately became the most important.

Charlotte Lee and Olivia Bishop didn't set out to build a swimwear brand—they were simply frustrated customers.After struggling to find stylish, high-quality swimwear without paying expensive shipping and import duties, one simple question changed everything:"Why don't we just do it?"In this episode of Screw It Just DO It, they share how they built Toco Swim with no fashion background, while working full-time as accountants, and why taking action before feeling ready made all the difference.In this episode, we discuss:Starting before you're ready.Building a business alongside full-time jobs.Learning an industry from scratch.Growing through customer feedback.Choosing sustainable growth over outside investment.If you've ever had an idea but questioned whether you were experienced enough, this conversation is for you.🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

Most people would never walk away from a secure, high-paying career.Piers Linney did exactly that.In this Founder Classic, Piers shares why he left investment banking to become an entrepreneur, how Richard Branson influenced one of the biggest decisions of his life, and why backing yourself is often the hardest—but most rewarding—decision you'll ever make🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

Pete has spent decades helping elite athletes, entrepreneurs and business leaders perform at their best.But this conversation isn't about performance.It's about grief.It's about identity.It's about what happens when life forces you to stop.After losing his wife Hannah, Pete realised he'd spent years helping everyone else change their lives without ever stopping long enough to understand his own.This became one of the most honest conversations we've ever had on Screw It Just DO It🎧 This episode is powered by Molten Ventures, a leading European venture capital firm backing ambitious founders from seed through growth. 👉 Find out more at https://moltenventures.com🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

From the outside, Dan Murray-Serter had everything: awards, recognition, and a fast-growing startup. He was being invited to Buckingham Palace every couple of months. His company had just been nominated for Best Mobile Company in Europe.Behind the scenes, he knew he was building the wrong life.In this Founder Classic, Dan shares the moment everything changed — a slide about Ikigai at a random event, a burnout he mistook for something else, and an honest conversation with his co-founder on a trip to Sweden that ended with them telling their investors to shut the company down. What happened next surprised everyone, including Dan.This is the moment he walked away from success — and why it became the best decision he ever made.🎧 Don't miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

Adam Stott left school with one GCSE. He was told, repeatedly, that he was never going to achieve anything. His dad lost everything when Adam was ten, and they moved from a six-bedroom house and private school to living behind a transport café, with his mum getting up at 4:30am every day to keep it running.He had ambition. He had desire. He had absolutely no idea how to close the gap.Then he walked into a sales job at Powerhouse, discovered commission for the first time, sold a cooker to a stranger without knowing anything about it, and found the thing that would change his life.In this episode of Screw It Just DO It, Adam tells the full story. The transport café. The burger van he bought and never opened. The £50,000 he pulled from his house at 25 and nearly lost entirely. The friend who helped him fix his messaging and get in the right rooms. And why, if he could go back, the one thing he would tell his younger self is simply: build your skills.Adam now runs Big Business Events, a £15 million a year business coaching company. He has generated £186 million in revenue across all his businesses. But the episode is not about that. It is about what came before all of it, and why confidence can only ever come from competence.Key Takeaways- Why losing everything as a child created the frame of reference that drove everything after- How discovering commission for the first time at a Powerhouse cooker counter changed Adam's life- Why motivation without skills is just noise — and how to fix that- The two skills Adam tells everyone to learn first: sales and marketing🎧 This episode is powered by Molten Ventures, a leading European venture capital firm backing ambitious founders from seed through growth. 👉 Find out more at moltenventures.com🎧 Listen to the full episode of Screw It Just DO It🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

Most founders never get told what investors are actually looking for.In the first episode of the Screw It Just DO It Founder Playbook, Luke Smith from Molten Ventures answers the question founders actually want answered.What separates someone with a great idea from someone who builds something real? When is the right time to raise? What do investors look for at Series A? What are the biggest misconceptions about fundraising?Luke has backed founders from pre-seed through to growth, invested in 76-plus businesses with Molten, and brings a scientist’s rigour to evaluating what actually works and what does not.This is not an investor being diplomatic. This is a direct, practical breakdown of how the best founders think, build, and raise.Key Takeaways• The single trait that separates founders who build from founders who talk• What Molten looks for at Series A: product market fit, go-to-market, and evidence• The biggest myth about fundraising and why survivorship bias is misleading founders• How to prepare before you approach investors, and who to approach first🎧 This episode is powered by Molten Ventures, a leading European venture capital firm backing ambitious founders from seed through growth. 👉 Find out more at https://www.moltenventures.com🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🏟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham👉 https://www.festivalofentrepreneurs.co.uk

Gyve Safavi spent years building brands inside some of the world’s biggest companies before convincing himself he had missed his opportunity to become an entrepreneur.Then everything changed.This episode is not simply about building a toothbrush company.It is about leaving corporate, overcoming self-doubt, starting later than planned and finally backing yourself.In this conversation, we discuss:Being told he was overpaid and overqualified.Thinking his opportunity had passed.Leaving corporate.Building SURI.Validating the idea through pre-sales.Selling 5,000 brushes in weeks.Scaling from 15 to 35 people.Why sustainability should never mean compromise.Why it is never too late to build something meaningful.This episode is powered by Molten Ventures, a leading European venture capital firm backing ambitious founders from seed through growth.Find out more at moltenventures.comJoin us at the Festival of Entrepreneurs, 3 and 4 November at the NEC Birmingham.festivalofentrepreneurs.co.uk