How BOSH! Built a Global Food Brand by Starting With Content

Adam Kamani has scaled businesses by focusing on the one area founders struggle with most. People.In this Bite-sized episode of Screw It Just DO It, Adam explains why hiring decisions shape everything that follows, how strong teams compensate for leadership gaps, and why personality matters more than skill when a business starts to grow.What You’ll LearnWhy managing people becomes harder as businesses scaleHow hiring for personality protects culture long termWhy strong teams fill leadership and capability gapsWhat founders often get wrong about people decisionsThis episode is for founders and leaders who want to scale without losing trust, accountability, or momentum.🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🔥 If you’re serious about growing your business, join us at the Festival of Entrepreneurs on 3-4 November at the NEC Birmingham.👉 www.festivalofentrepreneurs.co.uk

Henry Firth and Ian Theasby are the founders of BOSH!, one of the UK’s most influential plant-based food brands. What started as frustration with corporate life became a deliberate decision to build an audience before building products.What You’ll LearnWhy starting with content de-risked their entire businessHow £20k funded the first critical leapThe discipline behind focusing on the UK before global expansionWhat founders misunderstand about slow, steady scaleThis is a practical conversation about focus, restraint, and building something meaningful without rushing scale.🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🔥 If you’re serious about growing your business, join us at the Festival of Entrepreneurs, 3–4 November 2026 at the NEC Birmingham.👉 Subscribe now and be part of the movement.

Growing on TikTok becomes easier when you understand how the platform thinks. Timothy Armoo explains the system with complete clarity.Most founders post on TikTok without understanding how the platform decides who sees what. In this Bite sized Screw It Just DO It episode, Timothy Armoo strips away the guesswork. He explains why niche dominance matters, how to warm the algorithm, and why video level performance beats follower count every time. His approach is built from running campaigns for global brands and seeing what actually drives reach. These insights apply to any founder trying to grow an audience, test messaging or build trust online. His view of TikTok as a behaviour engine rather than a social network gives you a clearer way to work with the platform instead of fighting it.Guest Note:Timothy Armoo is the co founder of Fanbytes, one of Europe’s largest Gen Z marketing agencies.Key TakeawaysWarm the algorithm before posting to improve distribution.Build content for one niche to help TikTok identify your audience.Create episodic content to increase watch time and return visits.Use trends to give the algorithm a shortcut for matching your videos to intent.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

Sandra Byrne never set out to be an entrepreneur. She left school at fifteen, had no qualifications, and started in retail to get by. What followed was a twenty-one-year journey that led her to build the biggest Lush store in the world on Liverpool’s high street.What You’ll LearnWhy acting like an owner matters even when the business is not yoursHow community and experience replaced marketing budgetsWhat it takes to scale without losing cultureHow to stay entrepreneurial inside a large organisationThis episode is a practical lesson in leadership, ownership, and building something meaningful without waiting for permission.🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🔥 If you’re serious about growing your business, join us at the Festival of Entrepreneurs, 3–4 November 2026 at the NEC Birmingham.👉 Subscribe now and be part of the movement.

This episode features Richard Harpin MBE, founder of HomeServe and one of the UK’s most experienced scale up operators. Recorded before his recent MBE award, this conversation shows exactly why his contribution to British business has been recognised.Richard shares how he grew a simple plumbing insurance idea into a global business valued at over £4 billion. He breaks down his nine step framework for building and scaling companies, from copying and pivoting early, to securing the right investor, replacing yourself as founder, and choosing steady evolution over dramatic change.We also cover international expansion, backing yourself when capital is tight, and why mentorship has played a defining role throughout his career. Today Richard is focused on helping the next generation of founders through Growth Partner and Business Leader, with a clear ambition to support a significant share of the UK’s mid sized businesses.Key takeawaysFollow a clear framework and focus on execution not ideasSecure the right mentor early and listen to themEvolve constantly to avoid becoming irrelevantExpand internationally with local leadership in placeStrip your business back to its core value and commit fully🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

Scaling a startup into a national or international brand is rarely clean, predictable, or glamorous.Recorded live at the Festival of Entrepreneurs, this panel brings together founders who have scaled in very different industries but faced the same uncomfortable decisions along the way. From compliance and capital to branding, product reality, and investor relationships, this conversation focuses on what actually holds when growth accelerates.Guests:Mark Rushmore, Co-founder of SURI Laura Fullerton, Founder of monk Claire Warner, Co-founder of Aecorn Melissa Snover, Founder of Remedy Health & Nourished Jeannette Linfoot, Host of Brave Bold Brilliant (moderator)In this episode, you’ll learn:Why compliance and financial clarity cannot be delayedWhen rebuilding is the real growth decisionHow to think about scale before demand explodesWhat raising capital really looks like in tougher marketsIf you are building something you want to last, this episode will help you see scale more clearly.🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🔥 If you’re serious about growing your business, join us at the Festival of Entrepreneurs, 3–4 November 2026 at the NEC Birmingham.👉 Subscribe now and be part of the movement.00:00 Welcome to the Festival of Entrepreneurs  00:12 What It Really Takes to Scale a Startup  01:25 Meet the Founders  04:17 Early Scaling Lessons  05:48 Strategic Bets vs Rushing to Scale  07:04 Building Compliance Before Growth  08:18 Choosing a Market That Can Scale  10:25 Lessons From Before This Business  13:20 When Customers Reject the Product  16:40 Branding Before the Product Exists  18:14 Understanding the Numbers  20:57 The Reality of Raising Capital  21:55 The Screw It Just DO It Moment  24:35 Handling Rejection as a Founder  27:51 Choosing the Right Investors  29:58 Scaling With the Right Partners  32:17 Building a Brand in a New Category  34:43 Final Thoughts From the Panel 

Piers Linney MBE has spent years operating at the sharp end of business, investment, and technology. In this episode, recorded before his recent MBE award, Piers lays out a clear view of where AI is taking founders and why waiting is the biggest risk.He explains how AI already outperforms humans in speed, cost, and consistency across many cognitive tasks. The advantage now comes from knowing where humans still matter and where machines should take over. Founders who treat AI as a daily operating layer will move faster, build leaner teams, and make better decisions. Those who delay will struggle to catch up.This conversation is practical, grounded, and focused on action. It reflects why Piers was recognised with an MBE for services to business and entrepreneurship.Key Takeaways:• AI increases capacity without extra cost• Personalised content and voice agents boost revenue• AI uncovers insights hidden in everyday conversations• Founders who act early gain a long term advantage🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

What happens when you stop chasing money and start building around who you are. This episode breaks down mindset, performance, and discipline for founders who feel stuck and want control back.Leaving the Special Forces should have been a clean transition. It was not. Simon Jeffries walked away from military life into a corporate role that felt wrong, chased online business ideas that failed, and ended up broke and back at his parents’ home.That low point forced a reset. Simon stopped chasing money and built around what he understood best. Mindset, performance, and discipline under pressure. In this conversation, we break down how founders train mindset as a skill, why small consistent changes beat radical overhauls, and how leadership fundamentals still matter in an AI driven world.This episode is for founders who feel overwhelmed, reactive, or stuck in their own heads and want a practical way forward.Guest: Simon Jeffries is a former Special Forces operator and co founder of The Natural Edge, where he works with founders and leaders on mindset and performance under pressure. Key takeawaysDiscipline is a trained skill and beats raw talent over timeMindset works when treated like physical training with structureSmall consistent changes create lasting performance shiftsLeadership basics matter more than tools or technology🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

James Haskell shares the realities of leaving a structured career for entrepreneurship and the discipline needed to build something on your own terms.Stepping out of professional sport and into business forces you to confront how you work, who you trust and what you want your life to look like. In this bite sized episode, I speak with James Haskell as he breaks down the shift from a highly structured rugby environment to the chaos that often defines the corporate world. He talks about the importance of boundaries, the trap of pointless meetings and the need to value your time as much as you value your effort. His honesty cuts through the noise that surrounds entrepreneurship and highlights a simple truth. You either take responsibility for your next chapter or someone else writes it for you.Guest note: James Haskell is a former England rugby international and entrepreneur.Key Takeaways:Discipline replaces structure when you leave a fixed careerBoundaries stop you wasting time on meetings that add nothingFocus on fewer ventures to reduce burnout and increase clarityA clear exchange of value builds better business relationships🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

Every year, I take one episode to step back and reflect. This is the countdown of the 10 Screw It Just DO It episodes you listened to most in 2025.This episode is a reflection on what really resonated with you in 2025. From founders starting in kitchens to building global brands, these conversations cut through the noise. We revisit lessons on resilience, timing, discipline, leadership, brand, AI, and long term thinking. Each guest earned their place by sharing honest stories about risk, doubt, growth, and momentum. This countdown is not about hype. It is about substance. If you want real insight into what it takes to build something meaningful, this episode brings together the voices that defined the year. It also marks a personal moment of reflection on a challenging year and a clear focus on what comes next.Guest note: This episode features highlights from ten previous guests including Pippa Murray, Aaron Gelbard, Julian Hearn, Richard Harpin, Piers Linney, Nell Daly, Richard Reed, Boris Diakonov, Juliet Barratt, and Al Barratt.Key TakeawaysYou do not need permission to startLong term thinking beats short term winsBrand and culture shape scaleResilience compounds over time🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship