Social Media for Brick and Mortar Businesses

If you’ve hired social media help but still feel like you’re micromanaging, this episode is for you.  I’m breaking down why most “content problems” are actually systems problems, and how to set up simple processes that help your team succeed without you constantly stepping in. From creating a digital brain to outlining clear content flows, you’ll learn how to move from micromanaging to truly supported. This is your reminder: with the right systems, your team can make your social media shine. In this episode of the podcast, I talk about:  Why most social media struggles aren’t about content The systems that make outsourcing actually work How to create a digital brain for your business What to include in a brand guide (voice + visuals) The habits that make support easier for everyone ...and more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/375

If holiday marketing makes you want to crawl under a blanket until January, you’re not alone.  In this episode, I’m sharing a calmer, more mindful way to plan your Q4 marketing so it actually works without draining you. I’ll walk you through the exact framework I use, the holidays I prioritize, and how I structure my sales to keep things simple. Plus, you can grab the free 2025 Holiday Marketing Handbook to help you map it all out. If you’ve been dreading Q4, this episode gives you a kinder way to do it. In this episode of the podcast, I talk about:  Why mindful planning beats last-minute chaos The 3-part framework I use for holiday marketing How to choose which holidays to prioritize Why social media sparks curiosity but email closes sales My simple Black Friday sale strategy   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/374

What do you do when trolls show up in your comments? After sharing a clip about inclusive marketing, I was hit with racist remarks and negativity.  Instead of letting it derail me, I’m breaking down how I handle comments like these, what boundaries I put in place, and why protecting your energy online matters more than ever. If you’re creating content online and feeling the sting from a hateful comment or just need a reminder that you’re not alone, this one’s for you. In this episode of the podcast, I talk about:  Why negative comments sting (and why it’s not personal) How to set boundaries and spot when they’re crossed Practical steps I take when hate shows up Why your “energy budget” matters as much as your content calendar How to keep creating without letting trolls win   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/373

Sometimes growth looks like chasing a million-dollar year. Other times, it looks like letting go of old goals, finding joy in smaller seasons, and rewriting the rules to fit your life now.  In this episode, I’m reflecting on what changed after two babies, selling my agency, and shifting my business model, and why I’m more excited than ever about what’s next. If you’ve ever felt like your business path had to look a certain way, this episode is your reminder that you can redefine success. In this episode of the podcast, I talk about:  What really shifted after baby #2 Why I sold my agency (and how I felt after) The realities of postpartum depression & business The business model that fits my current season What I’m focusing on next—and why it feels good   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/372

What if saying “for women” is actually turning away the very people you’d love to work with? In this episode, I’m diving into the nuances of gendered marketing and why I choose not to use gender-specific labels in my business. From real-life examples to practical shifts you can make, we’ll unpack how inclusive marketing doesn’t just feel better, it performs better too. Whether you’re rethinking your own brand messaging or want to be more intentional with your language, this is a powerful starting point. In this episode of the podcast, I talk about:  How gendered marketing can quietly exclude your dream clients Why “marketing can’t be neutral anymore” How inclusive brands like Dove and Fenty get it right The difference between being inclusive for women vs. only for women Practical ways to reflect your values in your marketing   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/371

More posts ≠ more progress. I’m sharing exactly what’s working on social media right now—and what’s not—so you can adapt your content to meet your audience where they are (without burning out in the process). We’re covering real shifts in content behavior, algorithm changes, and how smart marketers are showing up differently in 2025. If you're frustrated with lower reach and engagement, this episode will help you understand why and what to do next. In this episode of the podcast, I talk about:  Why the attention economy has shifted (and what it means for your content) Why “educational” posts aren’t hitting like they used to The difference between how-to content and how-I content The “middle tier content” that’s fading fast What “high-concept, low-production” content actually looks like The real reason engagement has dropped (it’s not you)   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/370

Ever opened Airtable or Asana and immediately closed it because your brain just said “nope”? Been there.  In this episode, I’m joined by systems expert Rachael Mueller for a real talk on how to make your tools work for you—not overwhelm you. We’re diving into practical strategies that actually make your life easier (not more complicated). Whether you’re drowning in post-its or juggling a million Google Docs, this convo is for you. If your to-do list lives in your head (and you’ve got 47 birthday party RSVPs to remember), this one’s a must-listen. In this episode of the podcast, we talk about: The one habit that will instantly make your brain feel lighter When to use automation—and when to skip it Why your system needs to match your personality What to do before you pick a new tool Why “comfort” systems might actually be slowing you down …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Rachael Mueller is a Virtual COO + Systems Expert, helping service-forward business owners + founders optimize and grow their businesses through sustainable systems, and take back control of their time.  After transforming her first business in 2015 from a burnout black hole into a streamlined success, she never looked back! And has helped countless clients do the same behind the scenes.  When she’s not helping visionary entrepreneurs banish overwhelm, you can find her in the kitchen whipping up a new recipe, or traveling the globe with her partner. She’s also a firm believer that there is never "too much" guacamole, and that life is better after petting a furry friend. Website: https://heyrachael.com/ Instagram: https://www.instagram.com/hey.rachael LinkedIn: https://www.linkedin.com/in/heyrachael   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/369

A creepy collectible toy might not be your marketing inspo but hear me out. There’s a reason Labubu is all over your feed. In this episode, I break down the wild obsession behind Labubu and what small business owners can learn from it. From building community to harnessing scarcity, this isn’t just about trends… it’s about staying memorable in a sea of sameness. If your marketing feels too safe or too forgettable, this is your nudge to do things differently. In this episode of the podcast, I talk about:  Why Labubu’s weirdness works (and how to own yours) What makes something “obsession-worthy” in 2025 Storytelling and scarcity: the combo that sells Curated chaos vs. polished branding Why speaking to the heart still wins over logic   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/368

My favorite way to get new clients? It’s not social media or email. It’s referrals from friends. And that kind of trust doesn’t just show up. It’s built. In this episode, I’m joined by Jessica Abel, an artist-turned-business coach, to talk about relationship-based marketing—what it looks like, how it works, and why so many creatives struggle to sell their work. We also dig into business models, service-based offers, and how to rethink “sustainable” growth in your business.  If you’re tired of trying to scale like an influencer and ready for something that actually supports your life, you’ll love this one. In this episode of the podcast, we talk about: Why referrals outperform most marketing channels How to build a business model that fits your life The real reason courses and products are hard to sell What to do if you’re burned out on content How introverts can still thrive with relationship marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Jessica Abel is a graphic novelist, author, and the founder of Autonomous Creative, where she helps accomplished creative professionals build businesses as brilliant as they are. Drawing on 30 years as a cartoonist and author combined with 10 years as a business owner, Jessica knows how to take someone's creative brilliance and turn it into an unconventional and profitable business. In other words, she's helping creatives do more than pay the mortgage. They're enjoying freedom from financial anxiety, time for their personal priorities, and doing truly meaningful work. Website: https://jessicaabel.com Instagram: https://www.instagram.com/autonomouscreative/  LinkedIn: https://www.linkedin.com/in/jccabel/  YouTube: https://www.youtube.com/@AutonomousCreative    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/367

If you’re over making Instagram Reels that barely reach your audience, this episode is your permission slip to shift gears. I’m joined by SEO strategist and YouTube queen Mariah Magazine for a candid convo on why long-form content is having a well-deserved comeback—and how it can actually work for your business. We dig into her YouTube growth strategy, monetization, and how long-form content plays a bigger role in building authority (especially with AI).  Whether you’re feeling stuck in the social media churn or just tired of content that disappears in 24 hours, this episode will shift how you think about content entirely. In this episode of the podcast, we talk about: Why long-form content is the real trust builder How Mariah monetizes tutorials and still books consulting clients What “brand authority” means in the age of AI The role SEO plays in getting found across platforms How to simplify your content ecosystem without burning out …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Mariah is an award-winning SEO Consultant & Educator, YouTube Content Creator & host of a top 10% podcast; Curiously Guided. She’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it (which is what ultimately inspired her to start her YouTube channel in the first place!) – Since 2015, she’s guided hundreds of clients and students to achieve page-one search results through actionable and practical strategies, ultimately inspiring them to take SEO into their own hands. Website: https://www.mariahmagazine.com/ Instagram: https://www.instagram.com/mariahmagazineco/ YouTube: https://www.youtube.com/c/MariahMagazine LinkedIn: https://www.linkedin.com/in/mariahmagazine/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/366