Dark Social: What is it + How it’s Affecting Your Business

I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson.  I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully.  We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency. If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen.  In this episode of the podcast, we talk about: The preference for meaningful interactions over short, surface-level content Showing up authentically online without feeling performative The importance of tailoring marketing strategies to strengths and capacities Balancing transparency with maintaining privacy boundaries Normalizing the slow, uncomfortable process of business evolution …And More!   Special thanks to: Maggie Patterson, host of Staying Solo Podcast Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/ Website: http://www.bsfreebusiness.com/ Connect with Maggie on social media: Instagram: https://www.instagram.com/bsfreebusiness/  Threads: https://www.threads.net/@bsfreebusiness TikTok: https://www.tiktok.com/@bsfreebusiness   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336

If you ever feel like social media engagement feels a bit... empty, or maybe you’re wondering if there’s a better way to make meaningful connections online, you’re not alone. I’m thrilled to share an episode from the ADHD-ish Podcast, hosted by Diann Wingert. I joined Diann to discuss one of my favorite topics, rethinking the way we use social media.  In this episode, we dive into why chasing audience growth might be missing the point and how focusing on meaningful connections can completely transform your social media strategy and keep your sanity all while doing it. In this episode of the podcast, we talk about: Genuine interaction vs. broadcasting on social media Cultural conditioning towards instant gratification Why it's OK to leave platforms that no longer serve you Making social media work for you and on your terms The importance of community and personal interactions The shift from structured content creation methods …And More!   Special thanks to: Diann Wingert, host of ADHD-ish Podcast Listen to the original episode here: https://player.captivate.fm/episode/cd5fe98c-ba2d-4388-b909-e51444350365 Website: http://www.diannwingertcoaching.com/ Grab your Free Mastering Your Entrepreneurial ADHD Guide: https://bit.ly/myea-guide Subscribe to Diann's LinkedIn newsletters: https://bit.ly/TDWE-Newsletter    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/335

Ever feel like you’re burning the candle at both ends just to keep up with your marketing? Or maybe you’re questioning if all that hustle is really necessary? Well, trust me, you’re not alone. In this episode, I dig into the concept of intentional rest as a vital marketing tool. We’ll explore how different seasons in gardening can mirror your marketing strategy—yep, we're talking planting, pruning, and harvesting. So grab your favorite bevvie and let's dive into how you can strategically use rest to optimize your marketing and avoid burnout. In this episode of the podcast, I talk about:  Using intentional rest as a strategic part of your marketing plan Understanding the seasons of marketing through the lens of planting, cultivating, harvesting, and resting Aligning your marketing efforts with your energy and capacity for sustainable growth Reflecting on what’s working and what’s not to refine your strategy during quieter periods Avoiding burnout by scheduling breaks and creating manageable routines for long-term success ...and more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/334

Are you stuck in the “hustle mode” of running a side business while working full-time? Or wondering how to approach marketing without the overwhelm? This week, I sit down with Jill Lanier, a certified mindfulness instructor, to chat about her journey from the corporate grind to building a business rooted in intentionality and calm.  We explore how intentional practices can help you stay grounded, market mindfully, and build a business that aligns with your vision. If you’re looking for ways to thrive as an entrepreneur without sacrificing your well-being, this episode is a must-listen. In this episode of the podcast, we talk about: The challenges of transitioning to entrepreneurship Using mindfulness to manage stress and maintain focus in business Aligning marketing efforts with personal values for authentic connections Creating a sustainable approach to social media and marketing strategies Self-perception vs. audience perception Building connections through consistent & mindful social media engagement …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Jill Lanier is a certified mindfulness and meditation instructor (MNDFL, New York, NY).  She is Founder of Mindful Renaissance and creator of the Mindful Renaissance Framework, a system for helping others discover effective strategies for overcoming the stress associated with the complexities and hectic pace of modern life. Author of the weekly Mindful Renaissance newsletter, she writes regularly about these topics as well as her own experiences as a woman of color, incorporating mindful meditative practices into her everyday routine. Jill is also author of Permie Peeks, a photo blog, which focuses on the cultivation of mindful awareness and appreciation of Nature’s tenacity in the face of the seemingly harsh urban environment. Jill has led opening meditations for creative arts events such as the Make W.A.V.E.S (Writing, Activism, Values, Environment Empowering & Sharing) summer series, hosted by Golda Solomon and several of John Maney’s Finding Your Voice creative writing workshops. Last fall she was featured as a guest on the "Be Your Own Kind" podcast, hosted by Renita Quirls and the "Heartfelt Awakenings" podcast, hosted by Deni Van. Jill holds a BA in Psychology along with graduate degrees in Library Science and Management Information Systems. Website: https://mindfulrenaissance.com/ Instagram: https://www.instagram.com/mindfullyjill/ LinkedIn: https://www.linkedin.com/in/jill-lanier-13b5244/ Facebook: https://www.facebook.com/MindfulRenaissance/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/333

What's next for social media? In this episode, I’m pulling out my crystal ball to share my predictions for 2025.  I’m talking about how to use AI more effectively, why community is an ecosystem (not just a single platform), and how algorithms are prioritizing share-worthy content. Plus, I dive into the importance of reputation in marketing and how it’s shaping the way we connect online.  If you’re ready to level up your marketing strategy and stay ahead of the curve, this episode is for you! In this episode of the podcast, I talk about:  Why reputation is the cornerstone of your marketing strategy heading into 2025 The shift from broadcasting to fostering meaningful conversations online Leaning into the advancement of AI The evolving role of algorithms and why share-worthy content is key The rising importance of human-centered content Building community as an ecosystem across multiple platforms Creating collaborative & community-driven content for genuine conversations ...and more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/332

Ever wondered what it takes to plan and sell out an incredible live event? In this episode, I sit down with Kristina Bartold, event marketing pro and co-founder of High Vibe Women, to talk all things event planning, building authentic community, and creating a meaningful attendee experience. We discuss what goes into crafting an event that people actually want to attend, why intentional connection is the real draw, and how to market your event in ways that get people excited without the “hard sell.” Whether you’re hosting your first event or looking to elevate your next one, Kristina’s insights on blending strategy with heart will have you ready to create an event people won’t stop talking about. In this episode of the podcast, we talk about: Building community and making connections at events  Creating a buzz with authentic, community-focused marketing strategies Defining success metrics beyond ticket sales Balancing inclusivity and urgency in event marketing to drive excitement Building lasting brand loyalty by focusing on genuine connections over numbers …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Kristina Bartold-Sorgota is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podcasting. Kristina has been working in social media almost 10 years as a side hustle, and finally realized it was her passion and calling to pair her extensive experience coaching with her love for social strategy. The Social Snippet was born with her co-founder, Maria, and the rest is history! Kristina spends most of her days recording podcast episodes for the Build Your Digital Community podcast, coaching business owners on how to grow their businesses or hosting events for local female entrepreneurs to grow.  Website: https://thesocialsnippet.com/  Instagram: https://www.instagram.com/kristina.bartold/ and http://instagram.com/thesocialsnippet/ LinkedIn: https://www.linkedin.com/in/kristinabartold/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/331

Ever feel like your social media could use a reset? Or maybe you’re stuck in the cycle of creating the same kind of content week after week?  In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement. Ready to refresh your social channels and make social media fun again? Tune in to listen! In this episode of the podcast, we talk about: Signs of a stale social media presence The importance of balancing old and new content strategies Sparking creativity through platforms like Pinterest A Marie Kondo approach to social media Embracing video content like reels and b-rolls The importance of rest to prevent burnout …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community. Website: https://pegfitzpatrick.com/ The Art of Small Business Social Media: https://pegfitzpatrick.com/small-business-social-media-book/ Instagram: https://www.instagram.com/pegfitzpatrick/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329

Ever thought about creating a bundle but felt overwhelmed by all the moving parts? Or maybe you’re just wondering if it’s even worth the effort? You’re definitely not alone. In this episode, I sit down with the ever-fabulous Kate Doster, who’s practically a bundle guru. We spill the beans on why having a dedicated domain can give your bundle that extra “wow” factor and how kicking it off with a free bundle can supercharge your email list. Kate and I dive into the nitty-gritty of using bundles as a strategic tool—how to pick the right contributors, the perfect timing, and even some laugh-out-loud moments about marketing myths and hustle culture. Because who needs to be grinding 24/7? (Hint: not us.) So, if you're ready to dive into bundle magic without losing your cool, this episode is your jam. Trust me, it’s got all the practical tips and a sprinkle of fun. Let’s make those bundle dreams happen together!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Kate Doster is a 7 figure course creator & the host of the Do The Brave Thing Online Business podcast. It’s her sole & soul’s mission to prove nice people don’t have to finish last in business. Thanks for her spammer-face free sales techniques & bundle hosting ramp up system.  Website: www.katedoster.com Instagram: www.katedoster.com/instagram  Facebook: www.katedoster.com/facebook   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329

Let’s talk about the mysterious world of dark social—and no, it’s not some secret, underground social network (though that sounds way cooler than it actually is). It’s the stuff happening in the background, like when someone texts your TikTok video to their friend or shares your latest blog post in a DM. As a business owner, this is big because it means not all engagement is trackable by the usual likes and comments. In this episode, I break down what dark social actually is, why it’s on the rise (hello, Gen Z!), and how it might be affecting your social metrics. You might be getting more engagement than you think—just not where you can see it. And don't worry, I’ll give you some practical tips to actually use this trend without pulling your hair out. Here’s what’s in this episode:  what the heck dark social even is (and why you’ve probably been a part of it) why your Instagram likes might be down, but that doesn’t mean no one’s watching how brands are leaning into dark social with private communities and message-based sharing practical tips to adapt your content strategy for this private-sharing era (without doing the most)   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/328

Ever feel like your brand is just blending into the background? Or like you’re stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good news—Chloé Nwangwu is here to help you break out of that! In this episode, we’re diving into why it’s time to stop calling yourself “underrepresented” and start seeing yourself as underrecognized. Chloé, who started her career in international conflict resolution (no big deal, right?), shares how branding goes way beyond logos and color palettes. We’re talking about how branding and marketing work together to shape the way others treat your business—and how to create those memorable anchors that make your brand stick. Plus, we’re throwing out ideal client avatars once and for all. Seriously, we’re done with those. In this episode: Branding vs. marketing—what’s the real difference? Why “underrecognized” > “underrepresented” How to create branding that sticks Storytelling that actually drives action Ditching ideal client avatars for good … and more!    This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Known as the Brand Scientist, N. Chloé Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence. That’s the Thanos snap treatment for the nerds out there. NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so. Most recently, she advised the first refugee delegation to the UN. Website: www.nobiworks.com  Instagram: http://instagram.com/nobiworks LinkedIn: https://www.linkedin.com/company/nobiworks/, https://linkedin.com/in/nwangwu   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/327