Product Discovery in the Real World: Lessons from The New York Times, Citi, and LinkedIn

In this special episode of Rocketship.FM, we welcome back the podcast’s original founder, Michael Sacca, for a unique and insightful conversation. Recently appointed as CEO of Leadpages, Michael brings with him a wealth of experience from his years as a product executive across early-stage startups. Now, he faces the challenge of leading an established, well-known company through a period of growth and innovation. This episode explores Michael's approach to his new role, his vision for the future of Leadpages, and the mindset shifts he's making as he moves from product leader to CEO. Join us as we dive into Michael’s journey, the strategic decisions he's prioritizing, and his perspective on building a resilient product team. For product managers and product leaders alike, Michael’s story offers invaluable insights into leadership, adaptation, and growth. Whether you're a longtime fan of Rocketship.FM or new to the show, this episode is a must-listen for those curious about the path from product builder to company leader.

In this episode of Rocketship.FM, host Mike Belsito sits down with Katie Trauth Taylor, Founder and CEO of Narratize, to explore the journey behind creating an AI-driven platform that's empowering enterprises to communicate complex ideas faster and more effectively. Katie shares the frustrations that led her to launch Narratize and how her personal background as an innovator influenced the development of the platform. We dive into the hurdles she faced in the early days, how she secured enterprise clients like Boeing and Hearst, and what makes Narratize's AI capabilities uniquely suited for long-form, technical content.

In this episode, Mike Belsito sits down with Dan Blumberg, founder of Modern Product Minds and former product leader at The New York Times, LinkedIn, and Citi, to explore how product discovery works in traditional enterprises. While we often hear stories from cutting-edge tech startups, most product managers work at "normal" companies dealing with legacy systems, regulatory constraints, and established brand expectations. Dan shares practical insights on running effective discovery programs in these environments, including how to test ideas without risking brand reputation, why real commitment beats hypothetical feedback, and how to bring stakeholders along on the journey. Whether you're working in finance, media, or any traditional industry, this episode offers actionable frameworks and strategies for effective product discovery in the real world. Outly43XWavwO97ZIymD

In this revealing episode of Rocketship.FM, host Mike Belsito pulls back the curtain on a significant milestone: Product Collective's acquisition by Pendo. Mike shares the origin story of Product Collective, from its humble beginnings as a passion project to its growth into a cornerstone of the product community. He candidly discusses the challenges of running a bootstrapped company and the exciting possibilities that come with joining forces with a larger entity like Pendo. The episode features an exclusive interview with Todd Olson, CEO of Pendo, who provides insights into the company's commitment to community building and its vision for the future of product management. Together, Mike and Todd explore how this acquisition will impact the broader product community, discussing plans for expanded events, increased resources, and a more connected global network of product professionals. This episode offers listeners a unique behind-the-scenes look at a major industry move and its potential to shape the future of product management education and community.

In the fast-paced world of tech startups, product leadership is crucial—but when is the right time to bring on a full-time Chief Product Officer? This episode of Rocketship.FM explores the emerging role of the fractional CPO, a game-changing solution for early-stage companies seeking experienced product leadership without the full-time commitment or cost. Join host Mike Belsito as he sits down with Nick McEvily, a seasoned fractional CPO, to discuss the benefits of this flexible approach to product leadership. Discover when it's appropriate to consider a fractional CPO, how they can impact your organization's culture and strategy, and what to look for when hiring one. Plus, get an exclusive checklist to help you determine if your startup is ready for fractional or full-time product leadership. Whether you're a founder navigating the early stages of growth or a product professional curious about fractional roles, this episode offers valuable insights into the evolving landscape of product management.

In this unique episode of Rocketship.FM, host Mike Belsito explores the cutting-edge intersection of AI and product management. The show kicks off with an introduction to Google's Notebook LM, a groundbreaking AI research assistant. Then, in a twist, we present an AI-generated summary of the most recent edition of INDUSTRY: The Product Conference, showcasing key takeaways on team structures, customer focus, AI integration, and essential human skills in product development. This episode offers a unique blend of human insight and AI capabilities, providing listeners with a forward-looking perspective on the evolving landscape of product management. Rocketship.FM is brought to you by Evergreen Podcasts.

In this episode of Rocketship.FM, host Mike Belsito dives into the common mistakes product managers and leaders make when developing product strategies. Featuring expert insights from Roman Pichler, a renowned product management coach and author, the episode uncovers critical pitfalls to avoid and best practices to embrace in crafting effective product strategies. From the importance of aligning with overall business goals to the necessity of evidence-based decision-making, Roman shares his wealth of experience to guide listeners through the intricacies of product strategy development. This episode is a must-listen for product professionals looking to refine their strategic approach, foster collaboration across teams, and create product strategies that drive success in today's fast-paced digital landscape. This episode is sponsored by: Virtual Edition of INDUSTRY: The Product Conference: Join hundreds of Product Managers and Product Leaders from all around the world for a day-long virtual conference experience -- including keynote sessions, interactive discussions, virtual networking and more. Purchase your pass before September 15th, and you can register for just $99 (saving 50% off of the day of show rate). Wix Studio: Designed for agencies, freelancers and enterprises, Wix Studio lets professional web designers and developers unleash their creativity—faster and better than ever. You can create high-end sites at scale while harnessing the robust infrastructure and business solutions that already come with Wix.  Rocketship.FM is brought to you by Evergreen Podcasts.

In this episode of Rocketship.FM, we dive deep into the world of evidence-based product development with Connor Joyce, author of "Bridging Intention to Impact." Connor challenges the common assumption that high usage metrics automatically equate to product success. Instead, he introduces a comprehensive framework for measuring genuine impact on user outcomes and business goals. Connor shares insights from his experience at Microsoft and various startups, explaining how product teams can move beyond surface-level metrics to truly understand if their features are solving customer problems. He introduces key concepts like the user outcome connection, feature impact analysis, and the insights hub - all aimed at creating a culture of evidence-based decision making in product development. Whether you're a seasoned product leader or an individual contributor looking to drive change, this episode offers practical strategies for ensuring your products don't just get used, but actually work. This episode is sponsored by: Virtual Edition of INDUSTRY: The Product Conference: Join hundreds of Product Managers and Product Leaders from all around the world for a day-long virtual conference experience -- including keynote sessions, interactive discussions, virtual networking and more. Purchase your pass before September 15th, and you can register for just $99 (saving 50% off of the day of show rate). Wix Studio: Designed for agencies, freelancers and enterprises, Wix Studio lets professional web designers and developers unleash their creativity—faster and better than ever. You can create high-end sites at scale while harnessing the robust infrastructure and business solutions that already come with Wix.  Rocketship.FM is brought to you by Evergreen Podcasts.

In this episode of Rocketship.FM, we dive into an often overlooked but crucial aspect of product management: working effectively with internal partners and stakeholders. Join host Mike Belsito as he interviews John Haggerty, a seasoned product leader and coach, who shares insights on how product managers can build stronger relationships within their organizations. Learn why treating internal collaboration like a product itself can lead to better outcomes, and discover practical strategies for: Conducting "internal partner discovery" Segmenting and customizing communication with different stakeholders Measuring the success of your internal partnerships Avoiding common pitfalls in stakeholder management Whether you're a new product manager or a seasoned leader, this episode will equip you with valuable tools to enhance your influence and effectiveness across your organization. Don't miss this opportunity to level up your internal partnership skills and drive better product outcomes. This episode is sponsored by: Virtual Edition of INDUSTRY: The Product Conference: Join hundreds of Product Managers and Product Leaders from all around the world for a day-long virtual conference experience -- including keynote sessions, interactive discussions, virtual networking and more. Purchase your pass before September 15th, and you can register for just $99 (saving 50% off of the day of show rate). Wix Studio: Designed for agencies, freelancers and enterprises, Wix Studio lets professional web designers and developers unleash their creativity—faster and better than ever. You can create high-end sites at scale while harnessing the robust infrastructure and business solutions that already come with Wix.  Rocketship.FM is brought to you by Evergreen Podcasts.

In this episode of Rocketship.FM, we dive deep into the inspiring story of Findaway, a Cleveland-based tech company that went from a small startup to a $123 million acquisition by Spotify. Host Mike Belsito, one of Findaway's early employees, sits down with Mitch Kroll, co-founder and longtime CEO, to discuss the company's 18-year journey through various phases of growth and innovation. Kroll shares valuable insights on entrepreneurship, product evolution, and building a successful tech company outside of traditional tech hubs. He discusses Findaway's pivots from retail to institutional markets, its expansion into digital distribution, and the development of a strategically integrated business model that ultimately attracted Spotify's interest. This episode offers a wealth of lessons for product managers and leaders on resilience, adaptability, and the importance of focusing on the journey rather than just the destination. This episode is sponsored by: Virtual Edition of INDUSTRY: The Product Conference: Join hundreds of Product Managers and Product Leaders from all around the world for a day-long virtual conference experience -- including keynote sessions, interactive discussions, virtual networking and more. Purchase your pass before September 15th, and you can register for just $99 (saving 50% off of the day of show rate). Wix Studio: Designed for agencies, freelancers and enterprises, Wix Studio lets professional web designers and developers unleash their creativity—faster and better than ever. You can create high-end sites at scale while harnessing the robust infrastructure and business solutions that already come with Wix.  Rocketship.FM is brought to you by Evergreen Podcasts.