Human-First Sales: Connecting with Clients Through Values

Whether or not you identify as a “high achiever,” you likely are one. The women I work with are smart, ambitious, experienced, and definitely high-achieving. The women who listen to this podcast are all those things too. And so often they—you, we—struggle to talk about ourselves. And how special our point of view is. And how all our interests and passions converge into one coherent online presence or personal brand or business idea. That’s what I work with my clients on. And that’s what we work through. Both because I think there’s inherent value in being in tune with your vision and values and unique voice. But also because those things all add up to your ability to connect with real humans and make a real impact through the money you earn, the ideas you share, and the movements you’re part of. For the full show notes, visit https://www.ashleesang.com/episode88   RESOURCES MENTIONED: Listen to Episode 43—Seeking Connections In & Through Business with Erika Rodriguez: https://www.ashleesang.com/episode43 Learn about the True Colors (green type): https://www.truecolorsintl.com/tciblog/the-green-type Take the 4 Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin Book a Private About You Audit: https://www.ashleesang.com/audit Listen to Episode 37—Determining What You Want To Be Known For: https://www.ashleesang.com/episode37 Listen to Episode 82—Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition: https://www.ashleesang.com/episode82 Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63 Listen to Episode 27—Maturing As A Business Owner & Leader with Rebekah Grmela: https://www.ashleesang.com/episode27 Check out the ergonomic expert Erika mentioned: https://www.instagram.com/theergoexpert   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Today’s we’re talking about the golden question: how do I know if I need a rebrand?  The quick answer: when it just doesn’t feel, sound, look like you anymore. The full answer…obviously more nuanced. For the full show notes, visit https://www.ashleesang.com/episode87   RESOURCES MENTIONED: Listen to my interview with Kimberly in Episode 73—Knowing Your Numbers: https://www.ashleesang.com/episode73 Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50 Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61 Listen to Episode 82—Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition: https://www.ashleesang.com/episode82 Listen to Episode 28—Reframing A Brand Identity Crisis: https://www.ashleesang.com/episode28 Listen to Episode 68—Crafting An Impactful Brand Messaging Strategy: https://www.ashleesang.com/episode68 Watch The Balanced Black Girl “271. How to Rebrand Your Life in 2025”: https://youtu.be/8rD-nFAPQNs?si=3Yh8bpFyLi7rwWX0 Learn more about your “style language”: https://www.youtube.com/watch?v=M9HLCHiWkx0 Listen to Episode 59 for exercises around Living Out Your Brand Values: https://www.ashleesang.com/episode59 Listen to Episode 85—Sharing Small Progress In Public (And Giving Others Permission To Do The Same): https://www.ashleesang.com/episode85 Check out Kimberly’s accounting firm: www.taracpafirm.com   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

I’m so excited to chat with Marti Statler, the Founder of Rebel Queen and a self-proclaimed Publisher, Podcaster, Speaker, Author. This was an energy-filled conversation about sharing your thoughts, building your brand, publishing your book, and staying true to yourself along the way. For the full show notes, visit https://www.ashleesang.com/episode86   RESOURCES MENTIONED: Listen to my interview with Rosa Sarmento: http://www.ashleesang.com/episode64 Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin Listen to The Rebel Maker podcast (including our episode together): https://rebelqueen.co/2024/06/18/e32-the-importance-of-an-outside-perspective-and-4-simple-ways-to-write-your-book-with-ashlee-sang Grab the Rebel Queen Prep Guide to Kickstart Your Damn Book: https://bit.ly/RQWritingGuide Connect with Marti on LinkedIn: https://www.linkedin.com/in/martistatler Follow Marti on Instagram: https://www.instagram.com/martistatler   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang  Send me a voice memo: https://www.speakpipe.com/AshleeSang  Email me: mailto:[email protected] 

Let’s talk about the power of small progress—not because you should play small, but because you’re probably doing more and making bigger progress than you think. Progress builds to momentum, even when it doesn’t feel linear. But no matter the path, the goal is always to take confident, meaningful action.  BONUS: Be sure to join my free About You Audit on April 3 (linked below)—your chance to get real-time feedback on your intros and About Pages so you can show up with more confidence. For the full show notes, visit https://www.ashleesang.com/episode85   RESOURCES MENTIONED: Listen to Episode 78 — Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78 Read The Perfectionist’s Guide To Losing Control: https://www.goodreads.com/book/show/60880794-the-perfectionist-s-guide-to-losing-control Listen to Episode 66 — Marketing Yourself As A Marketer with Cyndi Zaweski: https://www.ashleesang.com/episode66 Listen to Episode 77 — Reflecting On A “Successful Launch”: https://www.ashleesang.com/episode77 Sign up for a free About You Audit: https://ashleesang.com/aboutyou Connect with Melissa: https://www.melissamitt.com   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

I’m so excited to chat with Sara Alepin, CEO and Founder of District Bliss. Her energy is absolutely contagious and she is constantly finding ways to spread positivity and generosity. She’s also super business savvy after 20 years of entrepreneurship, and really self-aware. This combo makes our conversation about messaging, branding, and collaboration both tactical and insightful. For the full show notes, visit https://www.ashleesang.com/episode84   RESOURCES MENTIONED: Check out District Bliss: districtbliss.com Attend the Collaborations that Monetize Summit*: https://ashleesang--districtbliss.thrivecart.com/district-bliss-membership Sign up for Sara’s Effective Networking Workshop: https://districtbliss.myflodesk.com/networking-freebie Listen to The Wedding Dish Podcast: https://www.theweddingdishpodcast.com Check out Photos From The Harty: https://www.photosfromtheharty.com Follow District Bliss on Instagram: instagram.com/districtblissevents Follow District Bliss on LinkedIn: https://www.linkedin.com/company/district-bliss-events   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang  Send me a voice memo: https://www.speakpipe.com/AshleeSang  Email me: mailto:[email protected] 

Let’s unpack how and what I outsource with the goal of taking and encouraging confident, meaningful action that compounds over time and in alignment with my (and your) values. Because I’ve always been a go-getter. A self-starter. A perfectionist. You likely are too. That’s a big reason why we’re able to get a successful business off the ground. And doing all the things means that I understand everything my business needs. But the more momentum I got (and the more kids I birthed, then needed to care for), the less time I had. And the less motivation I felt to just grit my teeth and keep going. Over the years, I’d learned (and continued to re-learn) to let go of the “sheer determination” mindset and replace it with intentional and strategic outsourcing. For the full show notes, visit https://www.ashleesang.com/episode83   RESOURCES MENTIONED: Check out my Quick Win Consulting Calls: https://www.ashleesang.com/quickwin Check out my Messages That Matter Intensive for your values-aligned brand messaging strategy: https://www.ashleesang.com/vip Listen to my episode about my Guidance Groups experience: https://www.ashleesang.com/episode72 Check out Peer Pods (a peer feedback group for multi-passionate overthinkers): https://www.ashleesang.com/peerpods Listen to my interview with Andria: https://www.ashleesang.com/episode34 Listen to my interview with Lexi: https://www.ashleesang.com/episode5 Listen to my interview with The Eco Helper: https://www.ashleesang.com/episode22 Download my new guided workbook, the About Page Architect: https://www.ashleesang.com/architect Listen to my episode on getting outside perspective: https://www.ashleesang.com/episode46   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter  Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

I’m giving you a peek behind the scenes at my most popular offer since I started them in 2021—Quick Win Consulting Calls—by unpacking a recent co-creation session I had with a mutli-passionate deep thinker who was really struggling to capture the essence of his work in a succinct elevator pitch that actually sounded like him. And connected with his perfect-fit people. And rolled off the tongue in an organic way. I unpack some of his concerns and hangups, as well as the advice I gave, so that hopefully you can apply these insights to take your own confident, meaningful action. For the full show notes, visit https://www.ashleesang.com/episode82   RESOURCES MENTIONED: Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63 Listen to Episode 80—Human-First Sales: Connecting with Clients Through Values: https://www.ashleesang.com/episode80 Let’s co-create via a Quick Win Consulting Call: https://www.ashleesang.com/quickwin   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter  Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

You know that adage (and book and whole philosophy), “Don’t sweat the small stuff?” I get it, but I’m here to say sometimes it’s the small stuff that actually matters the most. Maybe don’t sweat the small stuff, but do think about it. Without overthinking it. Make every word you say, connection you meet, character you post count. Because every little thoughtful detail adds up to a complete brand experience. For the full show notes, visit https://www.ashleesang.com/episode81   RESOURCES MENTIONED: Check out my month-by-month thought partnership retainer, Messaging Momentum: https://www.ashleesang.com/month Let’s chat about what’s working and what’s missing as you connect with the real humans with a free Alignment Call: https://www.ashleesang.com/align   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter  Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

"Sales” feels icky or scary or just plain hard for so many of us. (Especially us introverts, multi-passionates, and deep thinkers.) But by leaning into our values, we’re able to connect with the real people who need and want exactly what we have to offer, all while making our business sustainable and impactful. Together, we’ll unpack some unconventional and flexible ways to think of “sales." These ideas are all about aligning your values with your audience. Because when it comes down to it, you’re not serving anyone (including yourself) if you're not "making the sale." For the full show notes, visit https://www.ashleesang.com/episode80   RESOURCES MENTIONED: Check out Freelancers Hub: https://freelancersunion.org/hub Listen to Episode 39—Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39 Listen to Episode 43—Seeking Connections In & Through Business with Erika Rodriguez: https://www.ashleesang.com/episode43 Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63 Listen to Episode 65—Leaning Into Your Values For Unconventional Impact: https://www.ashleesang.com/episode65 Listen to Episode 37—Determining What You Want To Be Known For: https://www.ashleesang.com/episode37 Listen to Episode 7—Your Brand Values Determine How You Make and Spend Cash: https://www.ashleesang.com/episode7 Listen to Episode 78—Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78 Listen to Episode 59—Living Out Your Brand Values: https://www.ashleesang.com/episode59 Apply to my scholarship fund to become a pro bono client: https://www.ashleesang.com/scholarship   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter  Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

It’s the top of another year and we’re “supposed” to review, reflect, plan. But let’s unpack that idea a bit because showing up and sitting down in front of a computer and magically producing a thriving business or year-long plan doesn’t work for most of us.  For the full show notes, visit https://www.ashleesang.com/episode79   RESOURCES MENTIONED: Listen to Episode 5—Imagining Your Dream Work Life with Lexi Merritt: https://www.ashleesang.com/episode5 Watch Lexi’s video about abstract goals: https://www.tiktok.com/@leximmerritt/video/7219365411693907243 Listen to Episode 78—Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78 Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72 Join Peer Pods: https://www.ashleesang.com/peerpods Read Year 5’s reflection: https://ashleesang.com/success-to-me-looks-like Read Year 4’s reflection: https://ashleesang.com/year-in-review-4-areas-i-invested-in-after-4-years-as-a-conscious-and-caring-business-owner Read Year 3’s reflection: https://ashleesang.com/year-3-reflection-as-a-purpose-driven-business-owner Read Year 2’s reflection: https://ashleesang.com/year-2-as-an-entrepreneur-purpose-driven-business-edition Read Year 1’s reflection: https://ashleesang.com/one-year-as-an-entrepreneur Listen to the Values-Aligned Money Playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv?go Listen to Episode 77—Reflecting On A “Successful Launch”: https://www.ashleesang.com/episode77 Listen to Episode 58—Betting On Yourself with Jordan Gill: https://www.ashleesang.com/episode58 Listen to Episode 54—Staying Rooted in Your Creative Vision with Angela Ellison: https://www.ashleesang.com/episode54 Download the Gentle Client Boundaries Customizable Email Template Collection: https://www.ashleesang.com/emails Read about my Project Push content creation frenzy: https://ashleesang.com/im-calling-it-project-push Listen to Episode 55—Reimagining The Podcast: https://www.ashleesang.com/episode55 Listen to Episode 22—Outsourcing for a Sustainable Business with Davey and Daphnah: https://www.ashleesang.com/episode22 Make a copy of my Monthly Review Notion Template: https://ashleesang.com/monthlyreview Listen to my most popular episodes: https://open.spotify.com/playlist/6i5EPcsZwesqC8vHZf9SLs?go   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter  Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang