podNECE podcast

S02-E19 - "Advanced digital technology adoption under risk and uncertainty: A multi-method study of retail firms"

23/10/2026
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The 19th episode of the 2nd season of podNECE presents a study that investigates how risk and uncertainty shape the adoption of advanced digital technologies among retail firms across European Union member states. Utilizing a multi-method research design combining regression analysis, machine learning models, and fuzzy-set qualitative comparative analysis, the research distinguishes between identifiable adoption barriers and market unpredictability. The findings reveal that while known risks negatively affect digital adoption, market uncertainty can act as a positive stimulus for implementation. Furthermore, the interaction between these factors demonstrates that known barriers weaken the positive association between uncertainty and technology integration. Ultimately, the sources highlight that successful digital transformation depends on balancing perceived unpredictability with organizational capabilities, financial access, and external ecosystem support.

https://doi.org/10.1016/j.techsoc.2026.103557

podNECE is a podcast by NECE - Research Centre for Business Sciences, University of Beira Interior, Portugal.

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