318 - Location and Patient Discrimination with Jonathan Small

Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry.  Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.  Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you want to connect with Joe, you can email him at [email protected] or visit his website, www.copywriterjoe.com  Show Notes 0:00 Introduction 1:01 What is a copywriter? 1:41 The difference between copywriting and content writing. 4:58 Creating a good content strategy. 6:07 Smart copy on your website homepage is a selling moment. 10:20 Direct Response copy 13:31 The price of what you’re selling has a big influence on your copy as well. 18:30 The copywriting process/steps 19:44  Using Google Reviews, testimonials and success stories 24:47 Headlines and designing ad copy. 25:19 How is AI affecting what you do as a copywriter? 31:14 What are the best practices to follow if you're doing your own copy? 34:34 Making your website stand out. 37:10 Layout: your writing for skimmers and deep readers. 39:19 How to use your competitor's copy to improve your own and stand out. 39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/ 41:29 Choosing a copywriter – the vetting process. 43:34 How you become a copywriter – the qualifications 47:34 Joe's contact details The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024 Do you require some assistance getting your podiatry business in shape? If you do, feel free to email me at [email protected] and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz Joe's Prompts https://www.podiatrylegends.com/blog/  

Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning. The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024 Do you require some assistance getting your podiatry business in shape? If you do, feel free to email me at [email protected] and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz  

Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets.  In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same.   My Guests are: Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland.  Jonathan Small - Health First Foot & Gait Clinic, Southam, UK.  Elan Silver - Silver Podiatry, Perth, Western Australia.  Chloe Wear - The Woodvale Podiatrist, Perth, Western Australia.  I asked them all the same five questions; however, there were a few random questions in between.  1. How many years did you rent before purchasing your premises? 2. What prompted you to buy, and was there a specific trigger? 3. From memory, were your repayments more or less than your rent or the same? 4. What are the biggest benefits of owning your premises? 5. Do you have any property purchasing tips? If you have any questions about this episode, you can contact me at [email protected] 2-Day Podiatry Business Reboot (26th – 27th July) 2024 – CAIRNS This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you’re considering starting one, block out the dates now and plan on attending. I 100% Guarantee you will love it and if not, I’ll give you 2X what you paid, that’s how confident I am. MORE DETAILS DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?  If you do, you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”. If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”  – Jessica Haydock (Sole Focus Podiatry, Toowoomba) YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 

The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers.  I also explain why a good friend of mine often refers to me as the Mexican Fisherman.  If you have any questions about this episode, you can contact me at [email protected] 2-Day LIVE Podiatry Business Reboot I truly believe this is the best two-day podiatry training program in the world; nothing else comes close, and it has been designed just for podiatrists. Every year, the reboot evolves and gets better, and if you want to give your podiatry business the boost it needs, or you’re considering starting a podiatry business, block out the dates in your schedule now and plan on attending. I 100% Guarantee you will love it and if not, I’ll give you back twice what you paid, that’s how confident I am.  Check it Out!!!! Do You Think Differently to Other Podiatrists?  If you do think differently, you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook, and if you have the time, check out my YouTube channel, Tyson E Franklin. 

Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space.  You can connect with Dr Ivan Bristow on LinkedIn @ivanbristow, or you can email him at [email protected].  Dr Ivan Bristow has also been on two other previous episodes:  Episode 168 – Foot Dermatology Episode 199 – Writing Letters, Reports and Referrals. How to Write Blogs On my YouTube channel, Tyson E Franklin, you will find a short three-minute video titled How to Write Blogs.  If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. Visit my website, www.tysonfranklin.com, for more information and consider using my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. 

Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location. The discussion covers various examples, from restaurants in remote locations charging premium prices to successful businesses thriving despite being in supposedly unfavourable areas. Jonathan emphasises the importance of marketing, value proposition, and the ability to adapt and evolve a business according to changing times and personal growth. Tyson and Jonathan also share personal stories of overcoming discrimination, prejudice, and financial challenges, underscoring the importance of resilience, self-belief, and the impact of one's surroundings on personal and professional development. They highlight the necessity of surrounding oneself with positive influences and continuously striving for self-improvement and professional excellence. The episode serves as a reminder that limitations are often self-imposed. With the right mindset and strategic approach, podiatrists can create thriving businesses that reflect their values and goals, regardless of location. If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. And, if you have the time, check out my YouTube channel, Tyson E Franklin. 

Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling.  He is the bestselling author of The Ellipsis Manual and The Six-Minute X-Ray. After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world. In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and re-release it on the Podiatry Legends Podcast.   It's one not to be missed because it will make you a better podiatrist. In this episode, we discuss: How he became interested in reading body language.  Everybody wears some form of social mask Human Needs (such as feeling powerful, significant and accepted) Pretending not to be insecure Fears, personal weaknesses and insecurities It's good to look behind the mask without judging. As soon as you judge, you've lost. Selling to the human, not the mask Clubs, gangs, t-shirts, colleague rings, etc., are all part of needing acceptance. In social tribes, if we didn't fit in, we died or were outcasts Three primary and three secondary masks wear Significant - I make a difference Approval - I need permission Acceptance - I belong The most fearful BARK the most.     Anger: Is a secret desire to change something that we know is changeable How to Spot a Narcissist   Monitoring Blink Rates Secret weapons in business  If you have any questions about this episode, contact me at [email protected] or connect with Chase Hughes via his website, chasehughes.com.  Do You Think Differently to Other Podiatrists?  I want to let you know you're not alone if you do. Most of my coaching clients feel the same way, so they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you have any questions about this episode, please email me at [email protected]

Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great.  This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments. Part One Guests: Jonathan Small - UK Richard Chasen - Australia Liam McManus - UK Bronwyn Cooper - Australia If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee, after we talk, that you will have more clarity on what is best for you and your business.  Testimonial: “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”  – Jessica Haydock (Sole Focus Podiatry, Toowoomba) Upcoming Events - https://www.tysonfranklin.com/events YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 

Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments. Part One Guests: Robert Isaacs - UK Cameron Bennet - Australia Estelle Humphris - Australia DL Walker  - USA If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.  “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”  – Jessica Haydock (Sole Focus Podiatry, Toowoomba) Upcoming Events - https://www.tysonfranklin.com/events YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 

Dr Rob Conenello has always had the mantra, ‘Do Great Things’, and after overcoming Stage 4 Throat Cancer, where he was only given a 20% survival rate, he chose not to let statistics get in the way of his ambitions to live a full life with his young family and to pursue his podiatry career and goals. He has gone on to ‘Do Great Things’ himself and encourages others to do the same. Dr Rob Conenello is a sports podiatrist and owner of Orangetown Podiatry, New York. He is the Global Clinical Advisor at Special Olympics International and is a Past President of the American Academy of Podiatric Sports Medicine. He is also an Honorary Surgeon for the New York Police Department. In this episode, we discuss: What he has learnt from other podiatrists (Doug Ritchie, Richard Blake, Ivan Bristow, Simon Bartold, Mike Donato, and others). Starting as a volunteer and working his way through the state, national and internal levels of sports medicine. Getting nervous before speaking (even on podcasts). Orthotics is not sports podiatry. Learning from retailers (shoe stores), physical therapists, and athletic events. You can’t do everything in podiatry, so instead, focus on what brings you joy and happiness. It’s okay to say NO to certain things; one of the first things he said NO to was surgery. Helping athletes reach their goals. There’s Riches in Niches. Aim to be the best, and don’t set your goal to be average. DO GREAT THINGS. Associating with positive podiatrists and avoiding time with negative ones. Building Relationships = Communication & Trust. Book by Arnold Schwarzenegger - BE USEFUL “There should be a war on average.” - Dr Rob Conenello.  If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”. If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.  “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”  – Jessica Haydock (Sole Focus Podiatry, Toowoomba) YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN?