Jennifer Longworth's Top Marketing Secrets for Growing Your Podcast Editing Business

Celebrate with us in this milestone Mastermind Show: Episode 100!Yeti Bryan and Yeti Jennifer reflect on what we got right, what could have been done better, and things that were "not so good". Joining us is Steve Stewart and Mark Deal from the Podcast Editor Academy - WITH A BIG ANNOUNCEMENT!We are wrapping up Season 1 of the Podcast Editors Mastermind Show, and Season 2 will be hosted by Steve & Mark (with appearances from the founders too, of course).After listening, PLEASE send in your feedback AND REQUESTS FOR FUTURE TOPICS to [email protected]. We hope to incorporate them into future releases!Key Discussion PointsThe story behind how the Mastermind startedYear 1 and Year 2: What changed?What we got RIGHT: Community, the need for a show like this, "editing practice" for new Podcast EditorsWhat we didn't get right: No clear monetization strategy, inconsistency, stopping our off-camera mastermind meetingsThe transition to Season 2Everybody hates change, and here's why change is needed (listen to the episode to hear more)Links And ResourcesPodcast Editor Academy: https://podcasteditoracademy.comPodcast Atlanta: https://podatl.comArticle by The College Investor: https://thecollegeinvestor.com/47758/google-ai-misleads-in-43-of-finance-related-searchesFavorite EpisodesBryan's fave: Ep 82 - How Virginia Elder Went From Accounting to Owning a Podcast Production CompanyJennifer's fave: Ep 90 - Darrell Darnell's Journey to Build a Podcast Editing TeamSteve's fave: Ep 11 - Britany Felix: Attract the RIGHT Clients for Your BusinessThe First Client SeriesFeed (to subscribe): https://feeds.captivate.fm/podcast-editors-mastermind/first-client-storiesPlaylist Link: https://player.captivate.fm/collection/96ecac6b-0152-49ab-912e-78727f644efdOur EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are your podcast clients getting bad audio and video from themselves or their guests? We share tips on how to address the issue, whether you're there to help them or not.Episode Notes: https://podcasteditorsmastermind.com/episode/keys-to-helping-podcast-clients-look-and-sound-great Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackWe're sharing some of the keys to helping your podcast clients sound and look great. It might feel uncomfortable initially, but it offers great benefits for your clients, their audience, and you.We'll explore how to help them create a good recording space for success, whether it's an audio studio or a video set. Then we'll talk about the thing we ALL love to obsess over - the GEAR!Of course, it doesn't stop there, because having a great studio with great gear won't get the results your clients are looking for if they don't use it right. Or if they let their guests set the standard for what should be considered "good."Editors can assist by encouraging clients to speak up if guests aren't performing well or by stepping in for the host during live recordings.Riverside.fmThis episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.https://creators.riverside.fm/YetisKey Discussion PointsThe importance of a controlled spaceHow to bring up the discussion of quality with clientsWhat is more important than expensive cameras and mirophonesRecognizing that sometimes clients have different expectations, and we can't always "fix" everythingLinks And ResourcesZoom PodTrak P4 Portable Multitrack Podcast RecorderRode RCP2 RODECaster Pro II Integrated Audio Production StudiosE Electronics V7 Handheld Supercardioid DynamicSennheiser e 835 Cardioid Handheld Dynamic MicrophoneRODE PodMic USB and XLR Dynamic Broadcast MicrophoneShure MV7+ Podcast XLR/USB MicrophoneSamson Q9U XLR/USB Dynamic Broadcast MicrophoneATR2100x-USBSamson Q2UCapCutOpusClip<a...

Carrie, Bryan, and Jennifer talk about succeeding in a competitive market. They discuss how to handle geeky clients and the use of AI in podcasting.Episode Notes: https://podcasteditorsmastermind.com/episode/starting-over-from-square-two-as-a-proven-podcast-editor Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackWe're diving deep into the business side of podcast editing—the gritty, no-nonsense reality behind the glamorous facade. Carrie Caulfield is sharing advice on how to attract the perfect, slightly nerdy but passionate client who wants to learn about podcasting. She's no fairy godmother; think more hard work, less magic formula.We remember what it was like starting between 2015-2017, share a few technical challenges we're psyched to have tackled, and chat about the struggles of staying on top of our games. Oh, and we can’t forget Daniel’s absence—he’s busy, but we miss him tons.Stick around as we share some laughter, business insights, and heartfelt moments, all while being exceptionally thankful for you tuned-in masterminds. Ready to boost your podcasting prowess? Let’s get into it!Riverside.fmThis episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.https://creators.riverside.fm/YetisKey Discussion PointsWhat led to Carrie's current situationHow Carrie is approaching building her business up differently the second timeA couple of ways that AI can help us serve our clients betterWhy it's important to really be focused on the fundamentalsWill AI steal our jobs?Links And ResourcesiZotope RX 11DescriptChatGPTLinkedInOpus ClipCapCutJoin Us Live!We stream live to our Facebook page and to YouTube every other week. Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.NOTE: Don't blame Alejandro for the video version. Bryan is learning how to edit video and Alejandro has already given him some constructive feedback. Thanks, Alejandro!Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | Roth MediaCarrie Caulfield | <a...

It seems like everybody is talking about video in the podcasting space. Is it worth it? How should we help our clients set their expectations? Listen for more!Episode Notes: https://podcasteditorsmastermind.com/episode/is-video-the-big-gamechanger-podcast-editors-hope-for Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackRick Sellnow from Lexington Public Library will talk about video podcasts, including the importance of quality, using platforms like YouTube, Instagram Reels, and TikTok, and managing costs and time.We'll also answer a fun AI-generated question: If you could have any animal as a tame miniature pet, which one would you choose and why? Our answers might surprise you.Join us as we explore taking your podcast to the next level in the age of video. Let’s GOOOO!Riverside.fmThis episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.https://creators.riverside.fm/YetisKey Discussion PointsIs it really a podcast? (Just kidding - we talk about it, but we don't go crazy.)Why high-quality tools and software matterWorking with limited budgetsThe importance of setting expectationsWhat exponential reacn REALLY means and how video plays into thatThe dark side of algorithm-driven exponential reachLinks And ResourcesStoryblocksThe YouTube FormulaWikimedia CommonsPixabayPodcast Editor AcademyAbout Rick SellnowRick Sellnow is a keen observer of the digital media landscape, particularly the blending of podcasts and video content. He notes YouTube's recent shifts, emphasizing its roots in talking head shows and highlighting the undeniable influence of major figures like Joe Rogan. Rick underscores the significance of this convergence, showcasing his deep understanding of the evolving interplay between audio and visual media.Connect with Rick SellnowLinkedInJoin Us Live!We stream live to our Facebook page and to YouTube every other week. Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.Also, special thanks to Carrie Caulfield for her help in shaping the content.Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. <a...

Podcast editors need to work smarter, not harder. We dive into tools, templates, and tips (like multiple monitors) to make your podcast editing process easier and faster.Episode Notes: https://podcasteditorsmastermind.com/episode/speed-up-your-podcast-editing-without-sacrificing-quality-or-sanity Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackPodcast Editors, are you looking for ways to speed up your editing process? If so, you're inluck because that's what we're talking about.I know... we asked the question and then answered it. Weird, right? :)In any event, we're diving deep into the nitty-gritty of speeding up your podcast editing process. But this isn't a list of hacks designed to sacrifice quality in pursute of ultimate speed. We're talking about time-tested (and Yeti approved) tips that help US edit faster.Fire up your studio monitors or grab your favorite pair of headphones and let's get into it.Riverside.fmThis episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.https://creators.riverside.fm/YetisKey Discussion PointsSpeeding up audio cleaning and repairStreamlining settings and optionsUsing templates and standardized file structures to remove hurdlesCollaboration software for client reviews and revisionsEmbracing new technology (thoughtfully)Editing faster by listening fasterLinks And ResourcesYour connected workspace for wiki, docs & projects | NotionBasecamp: Project management software, online collaborationThe platform to build next‒gen apps | AirtablePersonal Cloud Storage & File Sharing Platform - Google DriveDropboxAudio recording and editing software | Adobe AuditionHindenburgAudacity ® | Free Audio editor, recorder, music making and more!Notetracks Pro | Audio Review and CollaborationREAPER | Audio Production Without LimitsiZotope RX 11Join Us Live!We stream live to our Facebook page and to YouTube every other week. Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. <a href="https://podcasteditorsmastermind.com/beaguest" rel="noopener noreferrer"...

Curious about Adobe’s AI controversy? Wondering how the FTC's suit might impact your subscriptions? Join us as we discuss how these (and more) might affect podcast editors and their clients.Episode Notes: https://podcasteditorsmastermind.com/episode/adobe-lawsuit-ai-considerations-editing-software Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackAs podcast editors, our clients rely on us to stay informed about industry news to prevent errors and missteps. But it seems like there's always something new to stay on top of. And most of the news sources are aimed towards podcasters.Join us as Jennifer and Bryan discuss some of the recent announcements in the podcast space, but with the perspective of how it could affect us as editors and our clients.We're not here to tell you what to think, but to spur the conversation so that you're well-equipped to operate your business and help your clients stay ahead of the curve without having to invest all their time following every new announcement.Key Discussion PointsAdobe sued by FTC for account cancellation practicesSome are suspicious of Adobe's and AI; Adobe released a statementApple will allow call recording in the futureSpotify for Podcasters sunsets creative toolsSpotify adds video support for shows not hosted on SpotifySome tools you might consider for sharing shows and episodes, text-based editing, and getting guest releases and contracts signedLinks And ResourcesLibretto | AppSumo - This is an affiliate link. Bryan benefits from qualified purchases.BreezeDoc - Get your documents signed fast | AppSumo - This is an affiliate link. Bryan benefits from qualified purhcases.Podcast Editor Academy - This is an affiliate link. Qualifying purchases benefit Bryan.Podcast Editors Mastermind on Pod.linkAccentize dxRevive Pro Triumphs in Dialogue Restoration Plugin Shootout - AccentizeAdobe’s hidden cancellation fee is unlawful, FTC suit says | Ars TechnicaAdobe’s new terms of service say it won’t train AI on customers’ work - The VergeEpisodes.fm - a great way to share podcast linksFTC Sues Adobe Over Hard-to-Cancel Subscriptions and Fees - The New York TimesAdobe Research » Artificial Intelligence & Machine LearningAdobe is NOT training AI with your cloud files : r/photoshopAdobe will use your work to train its AI algorithms • The RegisterEvolving how you create...

Why do LUFS matter more than decibels for your podcast? Unpack the difference and a lot more as we explain the crazy jargon podcast editors need to know.Episode Notes: https://podcasteditorsmastermind.com/episode/the-terminology-survival-guide-for-podcast-editors Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackYou may not know this, but there's a TON of jargon in the podcasting space - especially for those of us who are involved in producing shows. Sometimes the words we use are clear and sometimes they may have multiple meanings.Join us for this valuable episode where we discuss confusing and commonly misunderstood words.But you know us - that's not enough. Almost nobody wins an award for vocabulary. However... if we can translate those words to what's important for our clients, we have a better chance of winning their business.And that's what we want, isn't it?To do our jobs well, get paid for it, and have happy clients.So, let's get to it!Key Discussion PointsIs echo really the problem you're dealing with?Acoustic tiles are ineffective for soundproofing your studio.What matters more in podcasting - LUFS or dB?What's the difference between a producer, engineer, and editor in podcasting?Is dynamic insertion just for ads?Links And ResourcesAccentize dxRevive - AI Speech Restoration Audio PluginSupertone ClearWhat is the Fletcher Munson Curve?About Jesse McCuneJesse is no stranger to the Podcast Editors Mastermind. He's a podcast engineer who also provides training and coaching at tansyasteracademy.com. You should check it out!Connect with Jesse McCuneTansyasteracademy.comJoin Us Live!We stream live to our Facebook page and to YouTube every other week. Our EditorThis episode of the Podcast Editors Mastermind was edited by Bryan Entzminger. You can find him at TopTierAudio.com if you're interested in talking with him about editing your show.Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | Roth MediaCarrie Caulfield | Carrie.LandBryan Entzminger | Top Tier AudioJennifer Longworth | Bourbon Barrel Podcasting

Jennifer has some real marketing magic! Discover how she shifted from no-engagement Instagram posts to a true powerhouse strategy that has tripled her business.Episode Notes: https://podcasteditorsmastermind.com/episode/pem093-podcast-editor-marketing-secrets Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackFeeling stuck with your podcast editing business? It’s all too easy to feel like you’re spinning your wheels, not making the connections or gaining the clients you need. You might even be wondering if all that hard work networking and marketing is ever going to pay off. But enough about the problem... because we all face it.Jennifer's business has tripled in the last six months. And the interesting thing - she didn't make a wholesale change to what she was doing. She's still focused on the long game, on being generous and kind, and investing in in-person relationships.But something shifted for her. And she's going to share some of that with us in this episode of the Podcast Editors Mastermind.Let’s jump in!Key Discussion PointsCreating opportunities instead of waiting for themNot all groups are the right groupsOpportunities from unexpected placesPlaying the long gameLinks And ResourcesBourbon Barrel Podcasting on FacebookBig Echo CreativePodcast Movement Evolutions - Podcaster & Podcast Industry ConferenceNAWBO National - The National Association of Women Business OwnersWomen Leading KentuckyBNI: Business Network InternationalAmanda Riley | LinkedIn - On the Ball Administrative ConsultingJoin Us Live!We stream live to our Facebook page and to YouTube every other week. Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | Roth MediaCarrie Caulfield | Carrie.LandBryan Entzminger | Top Tier AudioJennifer Longworth | Bourbon Barrel Podcasting This podcast uses the...

We're always reviewing and streamlining our processes as the landscape changes. Here are the tips, tools, and processes that are working in 2024.Episode Notes: https://podcasteditorsmastermind.com/episode/pem092-2024-podcast-editor-best-practices Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackHey there, welcome back! We're diving deep into the nitty-gritty of our podcast editing businesses today. As you know, it's not all about slicing and dicing audio - there's a lot of business sense and a bit of madness that comes into play. Join me as I guide you through our latest shenanigans and strategies for navigating the ever-changing world of podcast editing.Today, we have updates on adjusting our processes, pricing, and tools to keep up with growing demands. Jennifer will explain how she occasionally transfers shows to someone else when she's not in the mood to edit, and why she's considering increasing my prices. Spoiler alert: it's not just for kicks!We will also discuss how Daniel is improving his client interactions using tech tools, and how Bryan is excited about his new software toys and considering making big decisions like hiring employees.And because we love to keep you on your toes, we'll touch on the more techie side of things, debating the virtues of various AI tools and audio repair gizmos that promise to make our lives easier. From Adobe’s enhancer to the mysterious MacWhisper, we've got the lowdown on what's hot and what's not.Key Discussion PointsHow the changing business landscape affects how we get our work doneThe tools we're using to manage our businessHow Bryan is breaking away from iZotope RX (and what Jennifer and Daniel are using)Getting local help instead of investing in an internet "business guru"Links And ResourcesAuphonic - Jennifer sometimes uses Auphonic to get final loudness or to level out inconsistent levels and had a good experience with their support team. Google Meet: Online Web and Video Conferencing Calls | Google Workspace - Bryan is using this as a Zoom replacement for most of his prospect and client calls.DaVinci Resolve 19 | Blackmagic Design - Bryan is still talking about DaVinci Resolve. He's using it for some editing, but not all.Nextcloud - Open source content collaboration platform - Nextcoud was mentioned in the chat as a collaboration tool. Might be worth checking out.Minvo - Turn your videos into clips for social media | AppSumo - The tool that Daniel recently found to help him pull out short videos for Shorts and Reels.Castmagic - 10x Audio Content With AI - All three of us use Castmagic to help us quickly come up with titles, descriptions, and more. Bryan used it on this episode. (This is an affiliate link. Qualifying purchases benefit Bryan.)Capsho - The Fastest Way to Repurpose & Market Your Expert Content - Jennifer uses Capsho to help put together show notes, titles, and social content. Bryan and Daniel have used it as well.AutoMixer, one of Leandro's plugins on Github - Daniel likes the AutoMixer for Reaper<a...

Ever wonder what a podcast editor's life looks like? Patrick spills the beans on how he swapped lesson plans for audio timelines.Episode Notes: https://podcasteditorsmastermind.com/episode/patrick-keller-made-the-leap-from-education-to-podcast-editing Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackHey there! Thanks for stopping by!We're here with a fresh story from the editing trenches. We're shining the spotlight on Patrick Keller, a retired music teacher who’s now orchestrating the world of podcast editing. Imagine going from teaching vocals and piano to slicing and dicing audio waves – that’s Patrick for you!He started his new career by working on a lot of podcast episodes that still needed editing. He quickly learned a lot, trying out different things like organizing guests and doing live shows. But here's the catch - Patrick mostly taught himself how to edit, relying a lot on plugins that, to be honest, sometimes don't work well.With tools like RXConnect and Reaper, he now faces the challenges of audio editing without the instant feedback provided by old plugins. And talking about feedback, you won't believe where some of his adjustments originate from - a car test! Stick with us as we dive deeper with Patrick, exploring everything from audio mishaps to eerie paranormal podcasting. Whether you are an experienced editor or simply curious, there is some valuable advice for you here. Alright, let’s get rolling!Key Discussion PointsHow the switch to podcast editing was a breath of fresh airHow Patrick is streamlining his workflowsThe value of structure and processesThe need for speed!Links And ResourcesPodcast Editors Mastermind Group - If you haven't already, connect with us here!The Big Séance Podcast - This is Patricks show.DaVinci Resolve + iZotope RX Integration - Alejandro shared this in the livestream chat.How to use RX Connect in Adobe Audition - This is a great way for Adobe Audition users to get the most out of iZotope RX.These tools and websites are essential for our podcast editing. They not only provide the necessary resources but also connect us with the industry's latest updates and communities. Join Us Live!We stream live to our Facebook page and to YouTube every other week. Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit. Your Yetis...