Jeff Dewing: Your mindset in marketing

In our sixth episode, we chat to Mark Jarman-Howe from Essex & Herts Air Ambulance Trust about the charity's innovative fundraising and supporter engagement campaigns. We explore the Fund 100 campaign, which uses face-to-face canvassing to recruit regular donors, and take a look at the Flight for Your Life Lottery, which helps generate vital ongoing income for the charity.We also discuss the Dignity in Dying campaign, which was highly visible around Westminster in the lead-up to the parliamentary vote on assisted dying, examining how campaigners used public awareness and advocacy to influence the national conversation.

In the fifth episode of Pitch Purpose, we chat to Steven Darrah, founder of Really Honest insurance, to find out how they're challenging the insurance status quo. Steve gets incredibly honest about the single biggest investment he’s made outside of people, a £100k rebrand, and shares their new approach to claims guarantees - one that just makes sensible business practice.This episode also breaks down why the Unkillables range from Patch Plants is genius marketing.

In our fourth episode, we chat to Sarah Field, board member and trustee, from UK-based charity, Sand Dams Worldwide, to understand more about the organisation, their 'Big Give' campaign, and how they fundraise through digital campaigns. We also chat about Oxfam's 'Stay in the Fight' campaign, which encourages donors to leave a gift in their Will to Oxfam - and stay in the fight.

Our third guest, Ashley Bailey, is a Tech Entrepreneur and Founder of JoinDig, AI-based e-commerce marketplace.

Our second guest is East End lad done good, Jeff Dewing (Cloud, Mindsett).We get the inside story on how he launched his million Pound business, the successes (and failures) with account-based marketing, and a frank chat about Notpla, the innovative company producing plastic-free packaging from seaweed.

Our very first guest is global marketing powerhouse Vanessa Jarrad (Global Account Lead for L’Oreal, ex-Revolut, Superdrug), and she's not holding back.We get the inside story on the colossal Revolut x Sidemen collaboration: The massive investment they made in the multi-million-follower group; the high-level targets that were initially missed; the unscripted, one-off moment that became the company’s best-performing TikTok ad.