My launch flopped! Recapping the Decelerator Fall Launch with Nicole Cloutier

It's never just marketing, it's also shadow work.Taylor Elyse Morrison dives into the deep end with me to talk about how marketing and growing a business force us to confront the shadow parts; how we think about ourselves and about the people we want to serve.We discuss:The mirror that business and marketing holds up to your shadow selfWhy copying other people’s formulas amplify what’s in the shadowsExpanding your capacity to hold the goodnessChoosing who gets to see what when your putting your work into the worldDisentangling your self from your workCreating connections with your audience and potential buyers without oversharingUsing feedback loops to measure success within yourself and your business✴️ Download the It’s Never Just Marketing companion zine!📞 Leave a message on the Personal Business Hotline☕️ Buy me a coffee and support the podcast

It’s never just marketing, it’s also the tools, platform and tech we use to run our business too. Amelia Hruby, host of Off the Grid, joins me to talk social media, big tech and AI. Here’s what we talked about: The secret to marketing may be in finding what you like and want to doDo you have to use social media to run a successful business? Not letting values stand in the way of sharing our work Exploring the many (many) tech options that you actually have to choose from and how to start shifting way from platforms you don’t want to use Staying in integrity by way of leading by example All things AI: how it’s become ubiquitous in small business this year and how we feel about our own AI-assisted work one year later ✴️ Download the It’s Never Just Marketing companion zine!📞 Leave a message on the Personal Business Hotline☕️ Buy me a coffee and support the podcast

It’s never just marketing, it’s also grief. Janna Carlson, founder of the Co-Promotion Club and the newsletter, Working Relationships, joins me to share experience working, building and selling through a season of grief.Here’s what we talked about:Relationship building as marketing strategyHow grief affected Janna’s day-to-day workThe affiliate partnerships that allowed Janna to sell out her group cohort when she didn’t have the capacity to get into “sales mode”The systems that Janna had previously put in place that became life savers during this difficult periodLearning to let go of our Eldest Daughter Energy to be more in tune with our wisest selvesWhat Janna is taking away from this year as she’s planning for the next phase in her business→ Download the It’s Never Just Marketing companion zine!📞 Leave a message on the Personal Business Hotline☕️ Buy me a coffee and support the podcast

It’s never just marketing, it’s also your astro birth chart and Human Design type. Astro-coach Maz George is on the pod to join the dots between our personal astrology, Human Design and our marketing.Here’s what we talked about: The ways astrology and human design could influence your marketingWhere to look in your astro and human design charts to understand how they might influence your business and marketingThe anti-capitalist nature of learning to be in and work with your natural authorityHow we have experienced our own gifts and preferences in building our respective businessesThe important of knowing what we need to be able to show up in the world→ Download the It’s Never Just Marketing companion zine!📞 Leave a message on the Personal Business Hotline☕️ Buy me a coffee and support the podcast

How did it's never just marketing come to be a catch phrase, a podcast series and a core part of my work with clients? Tune in for the lore, part one in the new It's Never Just Marketing interview series!→ Download the It’s Never Just Marketing companion zine!📞 Leave a message on the Personal Business Hotline☕️ Buy me a coffee and support the podcast

The fall launch of the Decelerator didn’t exactly go as planned… In fact, it was a complete and utter flop - with zero program spots selling.Nicole Cloutier of Copy Poetics joins me for a chatty episode to unpack all it. We talk about:My launch strategy, including #’s!Why this launch felt both strong and staleWhat Nicole is seeing inside other people’s launchesThe gaps in my own marketing pre-launchHow AI has me questioning my value as a marketing strategistBrainstorming what comes nextThis episode is filled with lots of personal business as well as really helpful information that will be useful for any small business owner who uses email marketing to launch, especially if you are selling a service-based offer!FREE RESOURCES Map Your Marketing Masterclass Subscribe to my weekly newsletter ☕️ Buy me a coffee! Work with me

You know that feeling when you're busy but not building momentum? That doesn't mean you're *bad* at business, you're just trying to run your business and build it at the same time - without any evaluation criteria to know what's working.✴️ Get on the Decelerator waitlist!✴️ Free Map Your Marketing Audit✴️ Subscribe to my newsletter

When the vibes in your business are "loadbearing," your branding and positioning matter more than almost anything else.In this ✨BONUS✨ episode of the Unbranding series I'm joined by Sharon Wagner, from Swail Studio to chat about:How she knew it was time to rebrand her businessThe foundational work that came long before the visualsWhat it means to step in to a new identityThe work of integrating your new brandExpert tips for knowing when it's time to rebrand and working with a signer for the first time📍Map Your Marketing, Make More Sales Mini Audit→ Subscribe to my newsletter→ Visit amandalaird.com

In this final episode of the Unbranding series, I talk about a market research interview that made a lasting impression and why I don't think slow or steady resonate with small business owners right now. ✴️ Book an Audit & Action Intensive! It's All Poetry with Nicole Cloutier - Steady & She Goes

What are the actual *tasks* involved with unbranding? In this episode, Amanda outlines how's she organized the project into four categories, the primary tasks for each and what she's done so far. Want a copy of the to-do list? Send me a DM on Threads or email [email protected].