173. [SISSI FREEMAN] GRANADO: Brazil's Beauty Legacy (the ~other~ BBL)

A 150-year-old beauty brand with over 1,000 SKUs, Granado might be new to US market, but in Brazil, it's a household name. This week, I chat with CMO Sissi Freeman about the brand’s uniquely Brazilian identity, its recent global fragrance boom, what it’s like running this legacy brand in lock step with her father (CEO Christopher Freeman), and the smells most special to Brazilians.SOTD: The Body Shop Full IrisFRAGS MENTIONED:Granado: Iris, Esplendor, Nostalgia, Oasis, Oud, Carioca, Epoque Tropical, Bossa, Citrus Brasilis; CKOne, Carolina Herrera 212, Issey Miyake, LeLi Scents, Granado: Gardenia, Magnolia, Suzette, Folha Imperial, Folha de Laranjeira, Limão Taiti & Neroli; Robert Piguet Fracas, Dior PoisonJASMINE SMELL CLUB: jasminesmellclub.eventbrite.comRSVP HERE FOR STELE FLORSTALGIAThanks to this month's sponsor Goldfield & Banks! Try Pacific Rock Flower on luckyscent.com (get 10% off w/ code perfumeroom10)

Did you know that almost all Mysore sandalwood used in perfumery today is actually grown in Australia? Or that Australia has its own native sandalwood species—one that smells completely different from its creamy Indian counterpart? Goldfield & Banks Founder Dimitri Weber did. This is why he built a luxury fragrance brand entirely dedicated to showcasing Australia's rich native botanicals. Today I chat with the French-Belgian founder all about his love affair with Australian botanicals, his role in shaping the identity of modern Australian perfumery, and of course, the flora, fruits, and fragrances that pulled him...down undaaaa. FOLLOW: @goldfield_and_banks_australia | @dimitriweberSHOP ⁠PACIFIC ROCK FLOWER⁠ (10% off w/ code perfumeroom10) (this month's sponsor!)FRAGS MENTIONED:Goldfield & Banks: Mystic Bliss, Purple Suede; Jacomo, Cacharel Pour Homme, Chanel Coco, Goldfield & Banks: Bohemian Lime, Island Lush; YSL Opium, Goldfield & Banks: Wood Infusion, Silky Woods, Silky Woods Elixir, Ingenious Ginger, Pacific Rock Flower*, Silky Woods Elixir* SOTD: Harlem Candle Co. Eartha* (*=gifted with no expectation of review)

Meet the duo behind the narrative-driven candle and fragrance brand, Nomad Noé! As life and business partners, Corentin Hamon and Arash Yomtobian open up about how their cross-continental paths (and a Tinder Super Like ;)) brought them together, how they craft smells inspired by people and places across time, finding their niche within 'niche', and how they preserve scent memories and traditions of "home" both on the move and in diaspora.FRAGS MENTIONED:Nomad Noé Moonwake Tuberose, Robert Piguet Fracas, Frederic Malle Carnal Flower, Michael Kors EDP, Nomad Noé: Untamed Neroli, Elysian Rose, Penhaligon’s Sartorial, Nomad Noé Prophetic Saffron, Penhaligon’s Halfeti, Nomad Noé DREAMER in London, L’Artisan Seville A L’Aube, Nomad Noé: VISIONARY in Esfahan, POET in Hangzhou, L’eau KenzoFOLLOW: @nomadnoe SUBSCRIBE: perfumeroom.substack.comNEW LUCKYSCENT DISCOUNT CODE: perfumeroom10

*RE-AIR (recorded almost 3 years ago to the date!)*World-renowned, award-winning Master Perfumer Alberto Morillas is in the Perfume Room! Alberto is the visionary (and nose) behind blockbuster fragrances you know and love like Estee Lauder Pleasures, Gucci Bloom, CK One, Versace Bright Crystal, Kenzo Flower, Lancome Miracle, Thierry Mugler Cologne, Marc Jacobs Daisy and Armani Acqua Di Gio… and there are hundreds more where that came from! In this episode, we talk mostly about his own personal pride and joy-- his candle and fine fragrance parfum d’excellence: Mizensir. We discuss how and where he sources inspiration, his creative process, what it’s like being in business with his family, his muses, the art and science of perfumery, and of course, Mizensir's newest launches: Vert Empire and Ambre Magique.FRAGS MENTIONED:Mizensir: Luxury, Vert Empire, Très Chère, Little Bianca, Ambre Magique; Kismet Olfactive: Tuberose Tantra, Nymphea, Wedding in Oaxaca, Nostalgia, Studio Scent; Mizensir Verveine Menthe, Mizensir White Rose, Cartier Must II Cartier, Rochas Byzance, Courrèges FH 77, Mizensir Ambre Magique, Estee Lauder pleasures, CK One, Marc Jacobs DaisyFOLLOW ALBERTO: @morillas.albertoFOLLOW MIZENSIR: @mizensirparfums10% OFF MIZENSIR WITH CODE ’PERFUMEROOM10’ : https://twistedlily.com/collections/mizensirSUBSCRIBE TO THE PERFUME ROOM SUBSTACK: perfumeroom.substack.com

A *FASHIONABLY* late best-of 2024 ep. A SMELL-ALONG OF 25 PERFUMES I LOVED MOST IN 2024 INCLUDING:my fav affordable discoveriesmy fav (not new) discoveriesmy fav 2024 launchesPlus, enjoy...my motha!!Part 2 of our quest will air on Substack, this Friday :)SHOP THESE PERFUMES ⁠ (shopmy.us/collections/1086522) and check out my even more of favorites from 2024!FRAGS MENTIONED:Mango Le Silence, Granado Violeta, BBW If You Musk, Glossier You, Liis Studied, Essential Parfums Divine Vanille, Diptyque: Orpheon, Benjoin Boheme, Eau Capitale; Profumum Roma Dulcis in Fundo, Fzotic Vetiverissimo, Keiko Mecheri Oliban, Sana Jardin Vanilla Nomad, Guerlain Oud Nude, Fischersund 101, Fueguia Tierra del Fuego, Atelier des Ors Choeur des Anges, Ex Nihilo Santal Calling, Kenzo Parfums d’Ete, Serge Lutens Miel du Bois, Giorgio, Guerlain Shalimar, Ambre Blends, Dusita Pelagos, Odette Parfum Co. Rose Adage, Tsu Lange Yor Sala, Eauso Vert Fruto Oscuro, Mugler Angel, Jouissance Le Bague D’O, Amouage Jubilation 40, Atelier Materi Cedre Figalia, Universal Flowering Seduction Theory, Goldfield & Banks Silky Woods Elixir, Chris Collins Lust Oud Delice, Bianco Profumo Neroli Pomodoro, 4711, Marc-Antoine Barrois Tilia

Perfume & Pain author Anna Dorn is in the Perfume Room this week (and 2nd*** author - oops)! How did Anna weave perfume into both plot and character development of the story? What perfumes is she wearing IRL? Why does each character smell like they do? All this and more ahead in today's ep :)FOLLOW ANNA: @___adornENJOY more from Anna this Fri on SubstackSOTD: Penhaligon's Fortuitous FinleySHOP COMMODITY ORRIS (through April 8)FRAGS MENTIONED:Penhaligon's Fortuitous Finley, MFK Kurky, Penhaligon's Omniscient Mr. Thompson, Chanel Sycomore, Diptyque Eau Duelle, Arquiste Architect’s Club,  Maison Louis Marie No. 5 Kandilli, Robert Piguet Fracas, Stora Skuggan Moonmilk, Nasomatto Narcotic V; Katy Perry Purr, Michael Kors, Marc Jacobs EDP, Chanel Sycomore, Hiram Green Moon Bloom, Arquiste Flor y Canto, Chapel Factory Baptisme, Nissaba Grand Ile, Neutrogena Rainbath, Ralph Lauren Ralph, Moonmilk, Escentric Molecules M01, Sycomore

HAPPY FRAGRANCE WEEK! Enjoy a catch-up with past guest, Vicken Arslanian. As CEO of three flourishing fragrance companies—Europerfumes (the leading US niche perfume distributor), Twisted Lily, and Commodity—Vicken is, bar none, one of the most interesting, successful, and busiest(!) leaders in the industry. Today, he's back with brand-new pipin' hot takes, personal family stories, and of course, the news we've been waiting on for three years to hear: COMMODITY ORRIS IS BACK (for now). NOW-APR 8, buy Commodity Orris:https://commodityfragrances.com/pages/coming-soon-editionsFRAGS MENTIONED:Essential Parfums, Estee Lauder Pleasures, Le Labo Another 13, Escentric Molecules, Mugler Angel, Commodity Milk, Tom Ford, Commodity Orris, YSL Rive Gauche, JHAG, Thompson Ferrier, Rigaud Candles, Commodity Juice, Issey Miyake L'Eau D’Issey LISTEN TO VICKEN’S 1st EP: rb.gy/6tb3cpFOLLOW: @commodityUnfortunately tix for the Orris event are now sold out. To be the first to know about future events, subscribe below:perfumeroom.substack.com

Robin Mason, dsm-firmenich's President of Fine Fragrance NAM, is in the Perfume Room this week! A lifelong beauty executive whose corporate background spans across retail, marketing, and sales on both the brand and supplier of the biz, Robin is not only an esteemed leader of the industry, she's a wealth of knowledge. Today, we are lucky to reap the benefits. Robin explains what it means to be the President of Fine Fragrance at one of the biggest fragrance suppliers and innovators in the world. She walks us through the various corporate fragrance roles that exist, how she motivates and inspires her organization, industry trends and innovations, and shares personal stories surrounding her lifelong connection to perfume.www.dsm-firmenich.comFRAGS MENTIONED:Glossier: Reve, Doux; Aramis, Oscar de la Renta Oscar, Cacharel Anais Anais, Le Labo Santal 33NOW-APR 8, buy Commodity Orris:⁠https://commodityfragrances.com/pages/coming-soon-editions⁠

Perfume content creator Emma (Perfumerism) has traded in her Toronto address for a Paris one to attend perfumery school! Today we chat about her new Parisian life, learning the lingo of perfume, how to actually memorize smells, and navigating the duality of being BOTH a highly successful content creator AND student of the industry simultaneously.FOLLOW EMMA: @perfumerismNOW-APR 8, buy Commodity Orris:⁠https://commodityfragrances.com/pages/coming-soon-editions⁠FRAGS MENTIONED:Courrèges Hyper Musc (SOTD), J-Scent On a Cloud, D&G Devotion, BBW: Loyal to You, Covered in Roses, If You Musk; Liis Studied, Merit Retrospect, Glossier You, Fragrance du Bois Santal Complet, Oud Jaune Intense; Irish Spring, Giorgio Armani Si Roses, Parfums de Marly Delina, Xerjoff Lira, D&G L’Imperatrice, Tom Ford Noir Extreme, Guerlain Aqua Allegoria Coconut Fizz, LUSH Super Milk, Chanel No. 5, Kilian Bamboo Harmony, Armani Prive Thé Yulong, Jijide Oltre, Snif Crumb Couture, Van Cleef & Arpels Neroli Amara, PdM Valaya, Discotheque Lola at the Coat Check, D’Annam White Rice, Giardini di Toscana Bianco Latte, Le Petit Marseillais Fleur D'Oranger

Are you practicing correct mouilettiquette?? Find out today with Hoax Parfum Co-Founder and Perfumer Joey Rosin! Hoax is a bespoke fragrance design and consultancy boutique, and Joey is its resident nose. In his short time as an independent perfumer, Joey has made waves in the industry landing notable projects like Sable Yong's Die Hot with A Vengeance, Tsu Lange Yor’s Sala, and many fun fragrances you'll surely be smelling soon!FOLLOW:@hoaxparfum |hoaxparfum.comSMELLS LIKE LOVE TIX:https://www.caveat.nyc/events/perfume-room-presents-smells-like-love-2-15-2025LILAC SMELL CLUB: lilacsmellclub.eventbrite.comREAD HIGHSNOB ARTICLE:https://www.highsnobiety.com/p/how-to-become-a-perfumer/FRAGS MENTIONED:Vyrao Georgette (SOTD & gifted), Axe: Apollo, Phoenix, Dark Temptation; Old Spice, Imaginary Authors, D.S. & Durga Cowboy Grass, Debaser; Tsu Lange Yor Sala, Die Hot With A Vengeance, Floratica, Headspace: Absinthe, Tubereuse