Outcomes Rocket podcast

Why Billing Starts at the Front Desk with Kristin Van Natta, Business Development at RCM 360 a Med Tech Solutions Company

04/09/2026
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Billing doesn't start in the billing department. In this episode, Kristin Van Natta, Business Development at RCM 360 a Med Tech Solutions Company , discusses how staffing shortages and rising adoption of technology are reshaping healthcare revenue cycle management. She explains why clean claims start at the front desk and how accurate data, coding, and documentation can help prevent denials. Kristin also explores how organizations can thoughtfully implement AI and automation while ensuring new solutions integrate with their EHRs and deliver real operational value. She shares how practices can use RCM analysis and benchmarking to identify inefficiencies and strengthen their financial performance. Tune in to learn how smarter technology and proactive RCM strategies can help healthcare organizations prevent denials, improve efficiency, and strengthen access to care. Resources: Connect with and follow Kristin Van Natta on LinkedIn. Follow RCM 360 a Med Tech Solutions company on LinkedIn and explore their website

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