Using Clean, Connected Data to Eliminate Friction and Transform Patient Access with Lynne Nowak, Chief Data and Analytics Officer at Surescripts

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com What happens when clinicians have groundbreaking ideas, but no roadmap to bring them to life? In this episode, Dr. Arlen Meyers, Professor Emeritus of Otolaryngology, Dentistry, and Engineering at the University of Colorado School of Medicine and the Colorado School of Public Health, and President and CEO of the Society of Physician Entrepreneurs, discusses how SOPE helps clinicians transform ideas into innovations that reach patients. He explains why most healthcare professionals lack formal entrepreneurship training and how that gap leaves them unsure of what to do with their ideas. He explores the rising challenges of burnout and moral injury in medicine, and how fear, ego, and identity keep many clinicians from pursuing new paths. He also shares how SOPE uses “radical candor,” idea euthanasia, and practical entrepreneurial frameworks to help innovators pivot, persevere, or let go. Tune in to hear how physician innovators can finally connect the dots! Resources Connect with and follow Dr. Arlen Meyers on LinkedIn. Follow the Society of Physician Entrepreneurs on LinkedIn and discover their website!

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com AI will only build trust if we’re honest about both its potential and its risks.  In this episode, Anthony Lee, executive communication coach and head of Heroic Voice Academy, discusses how AI is reshaping conferences, clinical workflows, and the craft of speaking. He contrasts the adoption of beginner-level AI in healthcare with cutting-edge innovation at events like TED AI, highlighting the urgent need for more experimentation, compelling stories, and faster learning. Anthony explains how AI can support peer review, pre-consult patient interviews, and patient education while always keeping a human in the loop. He also explores job displacement, the speed of AI-driven disruption, and why strong communication and prompting skills are becoming non-negotiable. Finally, Anthony shares his “green room” lessons, from choosing events based on the producer, audience, and peers to preparing for the stage by speaking to three specific people in your mind.  Tune it and learn how to partner with AI without losing human trust in practice today! Resources Connect with and follow Anthony Lee on LinkedIn. Follow Heroic Voice Academy on LinkedIn and visit their website! Listen to Anthony’s previous interview on the Risk Never Sleeps podcast.

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com Clean, connected data is becoming the foundation for real progress in patient access, affordability, and care delivery. In this episode, Lynne Nowak, Chief Data and Analytics Officer at Surescripts, shares how her team is using data, automation, and emerging technologies to remove friction across the healthcare system. She explains how greater interoperability improves information flow among providers, payers, pharmacies, and patients, especially benefiting underserved populations. Lynne details how her organization evaluates AI by focusing on its real-world impact, utilizing it for high-value tasks such as reviewing complex medical records for prior authorizations and digitizing benefit verification. She also highlights new insights such as “first-fill abandonment” and previews upcoming work in adherence analytics, price transparency, and direct-to-patient capabilities. Tune in and discover how smarter data, automation, and real-time insights are transforming access, adherence, and the patient experience across the care continuum. Resources Connect with and follow Lynne Nowak on LinkedIn. Follow Superscripts on LinkedIn and visit their website!

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com The future of healthcare hinges on unlocking siloed data and enabling agentic, AI-driven innovation. In this episode, Doug Fridsma, CMIO at Health Universe and former federal leader in health IT, discusses the historic shift from paper to electronic records, the challenges of data consolidation, and why lazy data must be activated to improve patient care. Doug breaks down how modern agentic AI, ambient technologies, and orchestration layers can ultimately make health systems more agile, much like the transition from mainframes to personal computing. He also explores the creation of horizontal platforms that integrate once and deploy multiple solutions, the importance of standards such as FHIR and CDA, and the need to empower bottom-up innovation within large healthcare systems. Finally, Doug argues that future transformation depends on patients themselves, just as the automobile reshaped medicine a century ago. Tune in and learn how AI, data accessibility, and patient-centered innovation are reshaping the next era of healthcare! Resources Connect with and follow Doug Fridsma on LinkedIn. Follow Health Universe on LinkedIn and visit their website!

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com AI won’t replace clinicians, but clinicians who embrace AI might. In this episode, Hassan Bencheqroun, CEO of the Medical AI Academy, talks about what it means to become an “AI-ready doctor.” He breaks down common misconceptions among clinicians who fear AI will replace human connection. He shares real examples of AI improving care, from hospital fall-prevention tools to enhanced medical education. He also reflects on his journey from Morocco and urges innovators to take action, learn intentionally, and stop waiting to be “ready.” Tune in to hear how clinicians and builders can lead the future of AI in medicine! Resources Connect with and follow Hassan Bencheqroun on LinkedIn. Check out the AI-Ready Doctor podcast! Follow the Medical AI Academy on LinkedIn and explore their website!

The future of cancer care is shifting toward earlier detection, continuous monitoring, and truly personalized treatment powered by high-quality genomic insights. In this episode, Ajay Gannerkote, President of Integrated DNA Technologies, explains how rapid advances in genomics are transforming cancer diagnosis, precision medicine, and personalized care. He describes how IDT evaluates emerging technologies by combining custom manufacturing, high-quality reagents, and deep scientific partnerships to deliver clinically meaningful insights. Ajay highlights how NGS, MRD, and multi-cancer detection are expected to accelerate over the next 3–5 years, enabling far earlier diagnosis and more precise monitoring. He also underscores the power of collaboration, shares a rare pediatric success story, and reflects on leadership principles centered on trust, innovation, and an “obligation to dissent.” Tune in and learn how the next wave of genomic innovation is bringing precision medicine within reach for patients everywhere! Resources Connect with and follow Ajay Gannerkote on LinkedIn. Follow Integrated DNA Technologies on LinkedIn and visit their website!

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com In a crowded healthcare market, simply having data is no longer enough. In this episode, Sandy Richardson and Zoe Brown, Principals in Lumanity’s Strategy Consulting team, talk about why organizations struggle to turn massive amounts of competitive intelligence into actionable strategy. They explain how today’s “sea of sameness” makes true differentiation harder than ever, and how teams often remain “data rich but time poor,” missing early signals of competitive threats. They also break down how overreliance on clinical data, short planning cycles, and internal focus prevent companies from seeing the bigger picture and responding effectively. Tune in to learn how to transform information into insight, and insight into real competitive advantage! Resources Connect with and follow Sandy Richardson on LinkedIn. Connect with and follow Zoe Brown on LinkedIn. Follow Lumanity on LinkedIn and explore their website!

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com Doctors are rising to reclaim healthcare from third-party profiteers. In this episode, Dr. Kianor Shah, Founder and Chair of the Global Summits Institute, talks about the “doctor-to-doctor” movement and how it’s restoring physicians to the center of healthcare. He explains how AI can level the playing field, removing unnecessary intermediaries to benefit doctors and patients. Shah shares how global summits engage leading medical and dental figures to foster collaboration and consensus on AI regulation. He also discusses the Institute’s efforts to integrate healthcare, bringing doctors together worldwide to shape a patient-centered future. Resources Connect with and follow Dr. Kianor Shah on LinkedIn. Visit the Global Summits Institute website!

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com A patient’s story is the key to better care, yet modern healthcare rarely gives people the time to tell it. In this episode, Chris Brigham, founder of Smart Medical History AI, explains how AI-driven, adaptive patient interviewing can enhance the depth and accuracy of clinical history-taking. He shares his unusual journey from IT pioneer to physician and editor, emphasizing that decades of experience reaffirmed patient history as the cornerstone of good care. Chris describes how his platform conducts a one-hour multilingual interview, verifies the story with the patient, and generates an eight-page clinical summary before the physician enters the room, offering far more insight than passive scribe tools. He also explores global scalability, behavioral health use cases, physician burnout, health literacy, and closes with personal reflections on risk, sailing, music, faith, and a life spanning medicine and technology. Tune in and learn how AI-driven history-taking can transform patient care from the ground up! Resources Connect with and follow Chris Brigham on LinkedIn. Follow Smart Medical History AI on LinkedIn and explore their website!

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com The future of healthcare payments depends on harmonizing payers, providers, and consumers through speed, transparency, and control. In this episode, Dylan Papa, Senior Vice President of Commercial Growth for Payments Optimization at Zelis, discusses how the healthcare payments ecosystem is shifting toward deeper collaboration, improved data utilization, and a more modern financial experience for everyone involved. He explains how providers increasingly seek secure, simple, and fast transactions—and how payers benefit when data empowers both sides to reduce denials, improve forecasting, and operate with greater clarity. Dylan also outlines how new consumer expectations are pushing healthcare toward more personalized benefit designs and transparent financial interactions. Looking ahead, he shares Zelis’ vision of transforming payments from an administrative burden into a strategic asset through a unified platform that can harmonize fragmented systems, outdated technology stacks, and inconsistent treasury infrastructures. Tune in and learn how modern payment platforms are reshaping speed, transparency, and trust across the healthcare ecosystem! Resources Connect with and follow Dr. Kianor Shah on LinkedIn. Visit the Global Summits Institute website!