SciComm Summer #21: Joel Bervell on Short Form Video

Joel Bervell recently graduated from medical school, which is when he gained fame as an influencer helping the public navigate good medical science. He’s out there breaking down myths about medicine, particularly shining a light on racial disparities in health and treatment. He recently won a Peabody award, consults with the White House, has given interviews on various media platforms, and has given talks all over.  He hosts the podcast, The Dose. And he developed an animated children’s show for YouTube ("The Doctor is In"). So, I think it’s safe to say Joel knows a thing or two about reaching people with solid science content. I was happy I could catch him in between the 30 things he’s working on to learn more about his story and how he pulls all of this off. So let’s jump right into my chat with Joel Bervell. You can find the rest of this summer's science communication podcast series here.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Kicking off the 3rd season of Hot SciComm Summer is Adam Cole. Adam started at NPR’s Science Desk in 2011 where he started making short videos and radio pieces. In 2014, he launched the YouTube channel Skunk Bear with NPR, which was a venue for fun, quirky, visual forays into science stories big and small. After NPR, he did work for Vox, including their Netflix series, “The Mind, Explained” in 2019.Most recently, Adam’s work came on my radar again because he’s one half of the new YouTube channel, Howtown. Fans of SciCommSummer will remember my very first guest back in 2022—Joss Fong. Well, Joss is the other half of Howtown. Together, they’ve been doing really excellent work building an independent channel making long-form videos exploring big questions and the methods scientists use to answer them. It’s so good. You need to check it out if you haven’t yet.Adam shares his story as a science journalist, the makings of Howtown, the value of having a creative partner, and the pros and cons of working for yourself or a more established institution.Watch Howtown (YouTube) and support their Patreon.You can find the rest of this summer's science communication podcast series here.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

You didn't think #HotSciCommSummer was done, did you?Join me for a whole new season of Hot SciComm summer, a special laid-back podcast series featuring writers, podcast producers, video producers, speakers, and more. Get ready to hear from seven more top-notch science communicators and hear how they got into this area, how they approach their communication, and what you can learn about doing it yourself.The new season is still aimed at science journalists and scientists interested in sharing scientific research outside of a university setting, but if you’re a curious person wanting to learn more about science media, I’m happy to have you.This summer welcomes Adam Cole, Joel Bervell, Alex Dainis, Alison Fragale, Joe Palca, Sarah McAnulty, and Lulu Miller!Join me every week starting next Monday for Hot SciComm Summer! Listen to the whole series: http://opinionsciencepodcast.com/hot-scicomm-summer/For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Matt Grizzard is a communication scholar who studies how people relate to characters in entertainment media as a sign of how much they enjoy one story versus another. A guiding framework behind this work is "affective disposition theory." What is that? Well, listen to the episode! We talk about this theory, how it helps us understand people's reactions to what happens to characters in media, and what it means for the importance of entertainment in our everyday experience. For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Mohamed Hussein studies how the psychology of persuasion and politics interact. He is an assistant professor of marketing at Columbia Business School. On the podcast, we talk about his work on "receptiveness," or people's openness to hearing out opinions they disagree with. (For more on receptiveness, check out episode 56, Receptiveness to Other Opinions with Julia Minson). But the research we talk about includes studies on how "you" versus "we" language affects how receptive we seem (Hussein & Tormala, 2024) as well as studies showing the costs of being receptive across political party lines (Hussein & Wheeler, 2024). For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Kurt Gray studies our moral minds and how we grapple with everyday ethics. In his new book, Outraged, he explores the deep psychology of human nature and what it means for how we navigate politically divisive times. In our conversation, we do a deep dive into his perspective that morality is fundamentally about our ideas of harm, which conflicts with how other theories talk about morality. We also get into what it means for concepts to shift with time or circumstance.If you like this conversation, check out other episodes with moral psychologists whose views differ from Kurt's: Episode 47: Moral Foundations & Political Opinion with Jesse GrahamEpisode 81: Moral Language with Morteza DehghaniFor a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Sandra Matz is a computational social scientist at Columbia Business School. She uses big data to understand people and what motivates them to act. And she has a new book out! It's Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior, and it's an enjoyable, easy-to-read introduction to what your online data say about who you are and how communicators can use those insights to serve up compelling content--for better or worse.At the top of the show, I also mention a big new academic book I edited with Richard Petty and Jake Teeny: The Handbook of Personalized Persuasion: Theory and Application.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Angelina Lippert is the Executive Director and Curator at Poster House in New York City. She is an expert when it comes to the use of posters as a tool for mass communication and persuasion. We talk about what a poster is, the history of posters as a medium, the social effects they have, and why we should still care about posters in the digital age.At the top of the show, we hear from Amos Paul Kennedy, Jr. He's a letterpress printer who puts ink to paper to spread messages about social justice. His beautiful body of work was recently showcased in the book Amos Paul Kennedy, Jr.: Citizen Printer (Letterform Archive, 2024).For a real crossover, you can check out Angelina's 2020-21 exhibition of Amos' work at Poster House: The Letterpress Posters of Amos KennedyFor a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Joe Siev studies extreme political behavior and its appeal. He's a postdoctoral fellow at the Darden School of Business at the University of Virginia. In our conversation, we talk about his research linking people's sense of ambivalence with their willingness to take extreme action.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

*If you downloaded this episode early, the wrong file was uploaded. Sorry! We're all good now.Colin Wayne Leach is a social psychologist who also wears a bunch of other social science hats. He approaches the social world by appreciating its nature as a system of interconnected parts. He's made strides in a lot of research areas, including emotion, prejudice, and morality.In our conversation, we focus on his work on protest as a vehicle for social change. He shares how he thinks about protest and the system it's embedded in, and walks us through what protest is and how we can understand it better.If you're interested to learn more, you can read a great recent summary of Colin's perspective in Group Processes & Intergroup Relations (Leach et al., 2024)For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.