
How Hyatt Regency Orlando Uses Digital Signage That Drives Sponsor Value
I'm at Hyatt Regency Orlando, where I'm with Managing Director Paul Joseph breaking down how the hotel uses Xpodigital to modernize the on-site event experience while adding profitability by selling digital signage as sponsor inventory through revenue share.
🖥️ Hyatt uses digital branding to give sponsors visibility in shared spaces
⏱️ The team pushes late planner changes live fast instead of missing print deadlines
💰 The hotel treats screens as sellable sponsor inventory and monetizes them through revenue share without upfront spend
👥 Xpodigital keeps on-site support in place, so updates and fixes happen immediately
📸 The front desk screen creates a true "stop-and-look" placement sponsors value
🤝 Sales brings Xpodigital in early—sometimes 12 months out—so the hotel builds signage into sponsor packages from day one
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