EP 456: Why Your Facebook Ads Stopped Working

Many Facebook ads don't fail overnight, they fade over time. Here's why that happens and how I think about diagnosing it and fixing it. Website: https://philgrahamdigital.com

Quick earnings recap today from Meta, most important to advertisers is daily active people, which has grown again! Website: https://philgrahamdigital.com

How often should you really refresh your Facebook and Instagram ads? In this episode, I break down why time-based refresh rules may cause more harm than good and share the real signals I look for before making changes. Website: https://philgrahamdigital.com

Creative trends shift fast. Here's what's working for us now, what's fading away, and what we're going to focus on when it comes to Facebook and Instagram ad creatives in 2026.  Website: https://philgrahamdigital.com

If your goal is to get as much value as you can from your Facebook ads budget in 2026, whether it's large or small, this episode walks you through the approaches we're using and my strategies and recommendations. Website: https://philgrahamdigital.com

Here's the approach I'm using for Facebook Ads in 2026: The structure, priorities, and creative strategy behind how I'm setting up campaigns in 2026.  Website: https://philgrahamdigital.com

Thinking about where to focus your marketing in 2026? Here are five reasons Facebook Ads continue to be one of the smartest plays for businesses that want predictable, scalable marketing systems. Website: https://philgrahamdigital.com

Today is our annual Facebook Ads frequently asked questions episode and I also share the #1 Facebook Ad lesson I learned in 2025. Website: https://philgrahamdigital.com

Many advertisers chase the wrong problems. Here's the very first thing I fix in almost every ad account I audit, and why it changes everything you do next. Website: https://philgrahamdigital.com

There's one Facebook and Instagram ad structure I've used across industries, offers, and budgets, and I keep coming back to it because I love it so much. In this episode, I'll break down the simple formula I keep coming back to, and the one twist I use to make it resonate with my audience. Website: https://philgrahamdigital.com