EP 387: Avoid These Costly Facebook Ad Mistakes This Holiday Season

Get ready for a fun and insightful Facebook Ads FAQ! In this episode, I’m answering your most burning ad questions—from lowering costs to handling ad fatigue—plus a personal question you didn’t see coming. Whether you're new to Facebook Ads or a seasoned pro, you’ll leave with practical tips and a smile!  Website: https://philgrahamdigital.com

Today, I'm sharing 4 common Facebook Ad mistakes that many advertisers make during the holidays. Sometimes, these mistakes can be very costly in time or money! Website: https://philgrahamdigital.com

Ready to elevate your Holiday Facebook Ad game? In this episode, we go over a powerful strategy to craft high-impact campaigns that can start nurturing your audience early for better potential payoffs in the peak November and December sales season. Learn how to optimize your budget, leverage video ads, and master staggered retargeting—which can sometimes help turn cold prospects into high potential warm buyers during the holidays. Plus, we talk about the importance of making data-driven decisions with your Ads.  Website: https://philgrahamdigital.com

Get ready to crush Facebook and Instagram Ads this holiday season! In Part 1 of this 3-part series, I dive into the latest consumer and ad trends shaping the 2024 holiday landscape. Discover key insights that could potentially give you a huge edge this holiday season whether you are an e-commerce business, local business, service, digital, or a creator. Website: https://philgrahamdigital.com

Headlines matter, and in this episode, I'm sharing my top 5 tips for scroll-stopping headlines for your Facebook and Instagram Ads. Great headlines can help your ad's effectiveness, differentiate you, and help get your ads noticed so you stand out from the crowd! Website: https://philgrahamdigital.com

In this episode, we focus on the power of emotional triggers in Facebook and Instagram ads and explore how emotions like fear of missing out, nostalgia, curiosity, happiness, and inspiration can sometimes significantly impact your ad performance. I also provide practical examples and five specific copywriting techniques to help you harness these emotional triggers in your ads. Website: https://philgrahamdigital.com

Today, I'm sharing 5 advanced Facebook and Instagram ad targeting strategies that you should try right now. I'll be sharing some actionable steps and insights to help you navigate the complex world of audience targeting. Tune in to learn how to leverage both broad and segmented audiences with the goal of making your ads more relevant and effective.  Website: https://philgrahamdigital.com

In today's episode, discover five essential traits and skills that can set many top advertisers apart. Learn the importance of understanding your audience, harnessing data, unleashing creativity, adapting effectively, and staying persistent. Tune in to elevate your advertising game!  Website: https://philgrahamdigital.com

In this episode we are diving into the world of Instagram Reels ads with expert tips and best practices on how to make the most of this popular ad placement, from creating ideal 9x16 vertical videos to using engaging hooks, music, and captions. Phil also shares practical advice on leveraging manual placements for Reels and Stories to test and optimize your ad performance. Tune in to discover how to enhance your Reels ads and potentially maximize their impact without boosting posts. Don't miss out on these valuable insights and actionable strategies to elevate your ad game! Website: https://philgrahamdigital.com

In this episode, I delve into seven very common mistakes many advertisers make with Facebook and Instagram ads. From improper targeting to neglecting data-driven decisions, we'll discuss how to navigate these challenges and optimize your ad strategies. Website: https://philgrahamdigital.com