What Should You Have In Your LinkedIn Featured Content Section

What’s the first thing people do after they check out your LinkedIn profile?They look for proof… and a next step.That’s exactly what your Featured Section should do.But most professionals either leave it empty or fill it with random links that don’t move the needle.If you want your profile to actually convert profile views into conversations, leads, and clients, your Featured section needs to be intentional.Here’s what should be in it:• Your website- A clear place for people to learn more about you, your services, and how you help.• Your LinkedIn newsletter- This builds authority and keeps you top of mind with consistent, value-driven content.• A lead magnet- Something valuable that solves a specific problem for your audience in exchange for their email. This is how you turn visibility into an owned audience.When these three pieces are working together, your profile stops being just a digital résumé… and starts becoming a lead generation asset.Most people focus on getting more views.The real question is: what happens after someone views your profile?If your Featured Section isn’t guiding them somewhere meaningful, you’re leaving opportunities on the table.Take a look at yours… does it lead people to the next step?Don't forget to register for our LinkedIn Clients on Command Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

When executives are seeking solutions to tough sales performance challenges, their search leads them to Lee Salz for answers.Lee Salz, founder and CEO of Sales Architects®, is an internationally renowned sales management strategist specializing in building world-class salesforces. Known as a sales contrarian, he combats old-school, ineffective selling methods and challenges you to think differently about your selling approach.He has helped hundreds of companies in various industries and sizes develop the strategies, processes, and tools they need – resulting in explosive, profitable growth.Lee is an entrepreneur, bestselling author, results-driven sales consultant, master sales playbook developer, and award-winning keynote speaker.Connect with Lee here:https://salesarchitects.com/Don't forget to sign up for our FREE LinkedIn Content Creation Workshop here:https://www.thetimetogrow.com/LinkedInContentRoadmap

Want to stand out on LinkedIn without posting every single day?Most professionals think visibility on LinkedIn comes from doing more.- More posts.- More connections.- More messages.But the truth is, standing out on LinkedIn isn’t about doing more.It’s about doing the right things intentionally.In this episode, I break down 3 simple ways to stand out on LinkedIn that many professionals overlook.First, optimize your profile background banner.Your banner is prime real estate on your profile. It should clearly communicate who you help, how you help them, and the value you provide. When someone lands on your profile, they should instantly understand what you do.Second, gather LinkedIn recommendations.Recommendations provide powerful social proof. They validate your expertise through the voices of clients, colleagues, and partners who have experienced your work firsthand.Third, create thought leadership content.Sharing insights, experiences, and perspectives positions you as someone worth listening to. When you consistently provide value, people begin to see you as the expert in your space.When these three things work together, something powerful happens.- Your profile attracts the right people.- Your credibility increases.- And your content builds trust with your audience.If you want to stand out on LinkedIn, focus less on doing everything and more on doing these three things well.Don't forget to register for our FREE LinkedIn Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

In this episode, we sit down with John Magnor, a 24-year-old sales strategist who helps B2B companies build scalable, predictable revenue systems. Working primarily with software companies and service providers, John partners with founders through consulting or equity to design the sales infrastructure that growing businesses often lack.John began his career in sales at just 17 years old, learning the craft through real-world experience—cold calling, setting appointments, closing deals, and managing pipelines. Today, he uses that hands-on background to help companies transform inconsistent or chaotic sales processes into structured systems that support long-term growth.In this conversation, John breaks down how he helps organizations hire and train sales teams, develop effective scripts, implement compensation plans, and build repeatable processes that remove the founder as the bottleneck. He also shares insights on CRM systems, outbound sales strategies, call coaching, and the metrics that actually matter when scaling a business.Most of the companies John works with already have strong products or services. Their challenge isn’t the offer—it’s the lack of a clear sales process, accountability, and reliable systems. John’s focus is helping founders step out of day-to-day selling by building teams and structures that allow the business to grow without relying on one person to close every deal.This episode is packed with practical insights on sales execution, leadership, and building systems that drive consistent growth. Whether you run a B2B company or lead a sales team, you’ll walk away with actionable ideas on how to create a cleaner, more scalable approach to revenue generation.Connect with John here:ttps://pr.linkedin.com/in/john-magnorhttps://www.facebook.com/@johnpmaghttps://www.instagram.com/@johnpmagDon't forget to register for our FREE LinkedIn Content Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

When founders and small-team leaders know their work has outgrown their message, and they need messaging that reflects its depth and converts without compromise, they call M. Shannon Hernandez. Shannon is the strategist behind the Profit-Driven Messaging Ecosystem™ and a fierce advocate for protecting voice and authority in an AI-driven world.Connect with Shannon here:joyfulbusinessrevolution.com

Most people create a LinkedIn event… and never look at the data behind it.But the analytics LinkedIn now provides can completely change how you promote and grow your events.In this episode, I break down the new LinkedIn Event analytics and how you can use them to understand what’s actually working.You can now see insights like:• Daily increases or decreases in registrations• How many people are visiting the event page• Your overall engagement rate• Discovery metrics like impressions and members reachedBut it goes deeper than that.LinkedIn now shows whether people who discovered your event visited your profile, along with any profile activity generated, such as new views and followers.You can also see top attendee demographics, giving you clarity on whether the right audience is accepting your invitation.This data gives you real feedback so you can adjust your messaging, targeting, and promotion strategy while the event is still live.If you’re hosting LinkedIn events and not reviewing these insights, you’re missing one of the most powerful optimization tools the platform provides.Don't forget to sign up for our FREE LinkedIn Content That Converts Sales Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

Jake Isham is a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling.
Over the past decade, Jake has worked with more than 150 entrepreneurs and companies—including Grant Cardone, Callaway, 5.11 Tactical, and Travis Mathew—creating content that’s generated over 1 billion views online.Jake focuses on blending his background in filmmaking with deep marketing strategy, with creating digital shows and social media content for CEOs and entrepreneurs to cut through the noise by crafting content that builds trust, drives visibility, and creates true omnipresence across platforms.Whether scaling a founder-led brand or launching a thought leadership show, Jake brings a unique creative lens and proven playbooks that turn storytelling into growth.Connect with Jake here: jakeisham.com Don't forget to sign up for our FREE LinkedIn Content Creation Workshop here:https://www.thetimetogrow.com/LinkedInContentRoadmap

Mitchell Osmond is a trusted advisor, leadership consultant, executive coach, and host of the Dad Nation Podcast (Top 5% globally). With over 15 years in senior leadership, he helps high-performing men achieve success where it matters most—at home, in their health, and in their happiness—while enhancing their career success. Mitchell has guided executives, entrepreneurs, and driven professionals to bridge the gap between career achievement and personal fulfillment.His coaching, programs, and podcast equip men to lead with confidence, master their mindset, and build strong marriages and families. As a sought-after speaker and thought leader, Mitchell shares his expertise on leadership, marriage, mindset, and high-performance habits at events, masterminds, and across his digital platforms. His mission is clear: help career-driven men lead with purpose, win in every arena, and create a legacy that outlives them.Connect with Mitchell here:https://www.dadnationco.com/Don't forget to download our FREE LinkedIn Profile Optimization Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Your LinkedIn “About” section isn’t a résumé summary. It’s your positioning statement.If someone lands on your profile, they should immediately understand who you are, who you help, and how you create results.In this training, I break down how to structure it the right way.Start with something personal that makes you relatable and human. Not your life story, just enough to build a connection.Then clearly state who you help and how you help them. Be specific about the problem you solve and the outcome you create.Next, include quantified metrics. Numbers build credibility. Revenue grown, teams scaled, engagement increased, clients served. Specific results separate you from everyone else.After that, highlight the key skills you’ve developed throughout your career that support those outcomes.And finally, end with a clear call to action. Tell people exactly what to do next, whether that’s visiting your website, emailing you, or booking a call.Clarity builds trust. Direction drives action.Don't forget to get our FREE LinkedIn Profile Optimization Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

John Horn is the CEO of StubGroup, a digital marketing agency and Google Premier Partner. StubGroup has generated over half a billion dollars in revenue for over 2,000 clients spanning many verticals, including ecommerce, lead generation, B2B, B2C, local services, SAAS, and more. John has taught marketing to over 100,000 students via online courses. The videos he creates through StubGroup's YouTube channel have received millions of views and have helped make StubGroup the #1 resource for fixing Google Ads suspensions.Connect with John here:https://www.linkedin.com/in/johnjhorn1/https://www.facebook.com/StubGroup/https://www.instagram.com/stubgroupadvertising/https://stubgroup.com