3 psychological needs that could help drive sales today

In this episode, Fiona explores a crucial mindset shift for social media and business. Learn how to enjoy the process rather than just focusing on the outcome. Tune in!You'll Learn How To:Importance of enjoying the gameComparison of this mindset to social media and businessThe role of social media in business marketing and brand buildingChallenges of maintaining joy and creativityThe impact of focusing on engagement metrics versus the creative processEncouraging a shift in mindset to enjoy and experiment with social mediaPersonal strategies for rediscovering joy in content creationGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona chats with Courtney, co-founder of Jamii, a platform supporting black-owned businesses. They talked about the challenges faced and the community-centric mission that drives their business forward. Tune in!You'll Learn How To:Building partnerships with major organisations The role of community in business growth Effective marketing strategiesThe impact of media coveragePersonal development and its influence on business confidenceAdvice for entrepreneurs facing lack of representation in their industryThe importance of maintaining authenticity and passion in businessImportance of Community Courtney's personal background and operational role in the businessChallenges and stereotypes faced by black-owned businessesPartnership and support from larger organisationsThe impact of the Black Lives Matter movement on businessMasterclasses and initiatives to support black entrepreneursFuture aspirations for inclusivity and broad support in business practicesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona explores the hidden rules we carry in both business and life. Learn practical tips and tactics to identify and overcome these invisible constraints. Tune in!You'll Learn How To:Impact of upbringing on rule formationDifferent approaches to problem-solving and learningSocietal expectations and professional attireInvisible pressures in business communicationSelf-imposed limitations in business and personal growthThe importance of questioning and breaking down unhelpful rulesExamples of age-related and experience-related rulesPractical steps to overcome these constraints and improve business practicesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona dives deep into the often unspoken fear of expansion as a business owner. She shares personal experiences and practical advice on how to navigate anxiety. Tune in!You'll Learn How To:Fear of expansion and vulnerability in businessOvercoming initial resistance Strategies for managing anxiety and self-doubt Launching and managing group coaching programsImportance of humour and kindness Creating a supportive and effective group coaching environmentNavigating group dynamics and ensuring participant engagementMental health resources for business ownersChallenges and successes in group coachingOvercoming fears and insecurities Strategies for maintaining momentum and structure in creative projectsThe importance of focusing on helping others and sharing knowledgeGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona talks about the importance of maintaining health fundamentals to enhance business performance. Learn how prioritising health fundamentals can help your business. Tune in!You'll Learn How To:Importance of health in personal and business lifePersonal health journey and family health backgroundHealth tracking using tools like the Oura ringBalancing data and intuition in health and business decisionsImpact of sleep and readiness on productivityPrioritising fundamentalsTime management and creating space in daily routinesThe connection between personal well-being and business successPractical tips for integrating health practices into a busy scheduleGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona chats with Simon, founder of Sydney Digital Marketing, about his journey from coin-operated internet kiosks to establishing a leading digital marketing agency. Simon also shares valuable insights on maintaining lead quality. Tune in!You'll Learn How To:Simon's early careerThe creation of the world's first coin-operated internetExpansion of the internet kioskEvolution of digital marketingThe role of AI and emerging technologies in digital marketing.The competitive landscape of digital marketing agencies.Key metrics for measuring digital marketing successImportance of continual learning and adapting to changing technologies.Importance of staff stability and low turnover rates in agenciesEvaluating agency performanceThe importance of quality leads versus quantityThe impact of consistent content creationThe role of digital marketingChallenges and strategies in conveying the value of digital marketing to clientsThe importance of choosing marketing platformsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona discusses what freedom means in the context of your business and personal life. This quick tip episode encourages you to reflect on how you align with the value of freedom now, rather than as a distant goal. Tune in!You'll Learn How To:Observing trends in business language and valuesShifting from the hustle mentality to prioritising freedomPersonal reflections on aligning with the value of freedomThe impact of the pandemic on business perspectivesPractical tips for integrating freedom Encouraging realistic and present-focused definitions of freedomGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in!You'll Learn How To:Introduction to the competitive matrix and its importanceDifference between positioning and competitionAttributes that influence customer loyalty in a bakery exampleStep-by-step guide to creating and using a competitive matrixAssigning weight to different attributes and calculating scoresApplication of the competitive matrixImportance of understanding competitorsLeveraging competitive analysisGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona shares an essential tip for building strong relationships. She provides actionable strategies to enhance your customer interactions and support your business growth. Tune in!You'll Learn How To:Importance of helping stockists sell your products.Strategies for checking in with stockists and providing product information.Creating engaging stories and narratives about your products.Relationship-building techniques with stockists and clients.Personalised onboarding processes for service-based businesses.Examples of unique client interactions that enhance service experience.Encouragement to create genuine human connections in business.Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona chats with Amanda from HotHaus Glass emphasizing the importance of starting small and staying resilient. Amanda shares insights on building a brand, the creative process, and the challenges of running a business. Tune in!You'll Learn How To:The importance of aesthetically pleasingBalancing creativity and practicality Sources of creative inspiration and balancing work with personal lifeCoping with copycats and the importance of originalityAdvice for aspiring artists and the necessity of formal trainingThe physical demands of glassblowing Building an open and honest company cultureThe importance of outsourcing and working smarterThe value of hard work and perseverance in achieving business successEncouraging listeners to take the first step towards their goalsEarly challenges and the journey from working in other studios to establishing their ownSecuring initial funding and managing finances for the businessBalancing creative work with business responsibilitiesThe importance of loving what you make Strategies for marketing and salesThe importance of community and supportThe decision-making process behind the designGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist