How AI is supercharging market research and innovation

Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and brands in a politically charged environment.Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election.Browse Mintel’s Cultural and Identity research and buy a report here, and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to share your take on what brands should do to engage consumers, and visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Client Advisor, Mintel.Guests:BJ Pichman, Principal Consultant, Mintel Consulting.Lisa Dubina, Associate Director for Culture and Identity, Mintel.

In today's episode, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision for its credit card products and the rise of travel credit cards. Listen to find out more about the importance of customer feedback in driving product innovation and how financial powerhouses navigate the increasingly competitive landscape of the credit card industry.Download our FREE 2025 Financial Services Marketing Trends to hear our predictions on the future of the industry.Head over to Mintel’s LinkedIn to share your take on the future of branded travel cards, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.Guest: Anthony Merola, Head of Proprietary Products for Citi Branded Cards.Timestamps:(00:00) Introduction to Citi and the travel credit card landscape(02:57) Citi's vision and how it relates to product development(07:17) What gave rise to travel credit cards(09:49) Brand cards refresh - how did it go(12:07) The branding of Citi Strata Premier(21:40) Impact of inflation on consumer spending(23:30) Looking ahead: Innovations and customer engagement

Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products.Learn more about our Gen X and Seniors (65+) research and buy a report here.Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy here. Host: Lynn Dornblaser, Client Advisor, Mintel.Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink.

Mintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mixed outcomes of consumer engagement, the challenges brands face in addressing consumer skepticism and the importance of health and wellness in the sustainability narrative. Join the conversation to find out how companies can achieve sustainability through efficiency and the need for brands to engage consumers with transparent practices.Learn more about Mintel's Global Outlook on Sustainability: A Consumer Study 2024-25 and buy the report here.Head over to Mintel’s LinkedIn to share your take on consumer sustainability, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.Guest: Richard Cope, Senior Trends Consultant, Mintel Consulting.Timestamps:(00:00) Introduction to sustainability trends(03:08) Consumer engagement with climate Change(05:55) Global perspectives on climate change(09:20) Demographics and climate engagement(11:32) Skepticism and corporate responsibility(13:47) The Value-Action gap in sustainability(17:10) Emerging sustainable behaviors(21:08) Health and sustainability intersection(25:19) Brand strategies for sustainability

In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.Guest: Krista Phillips, CMO for Consumer Lending, Wells Fargo.

Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion about what successful innovation looks like and the competitive edge it offers brands. Get the experts' take on the looming threats to big brands as Mintel predicts a coming wave of innovation competition.Learn more about The Role of Innovation in the Future of the CPG Industry and download our free insight piece.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Host:Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink.Timestamps:(00:00) Introduction(01:05) Importance of innovation in FMCG(02:25) Decline of true innovation in the industry(08:20) Impact of the economic downturn on innovation(11:08) Rise of private label brands(15:36) Need for big brands to innovate faster(17:41) Embracing digital technology for innovation(19:06) Understanding consumer needs and using data and AI(21:28) Should brands focus on their core business or work on innovation(25:47) Conclusion and key takeaways

Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.Timestamps:(00:00) Introduction and Advertising Spend for Paris 2024 Olympics(04:38) The Impact of the Olympics on Fitness Trends(10:54) Marketing Strategies During the Games(19:19) The Merging of Pop Culture and Sports(22:51) The Role of TikTok in Engaging Gen Z(28:31) Key takeawaysHost: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.Diana Kelter, Associate Director, Mintel Trends, North America.

Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing and the impact of clean label trends. How do global variations in food regulations and market preferences pose challenges for the food industry? Tune in to find out more!Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Find out how Mintel Consulting helps you make better strategic marketing decisions. Discover Mintel Ingredientscape AI and innovate with confidence.Timestamps:(00:03) Introduction(01:21) Discussion on Clean Label and consumer understanding(04:40) NutriScore and its adoption(06:52) WHO study on Ultra-Processed Foods(08:45) Convenience and affordability as purchase drivers(11:12) Industry response to Ultra-Processed Foods(13:44) Regulatory challenges for the food industry(15:33) Varying demographic perception to Ultra-Processed Foods(18:03) What do young consumers think(22:05) Key takeawaysHost: Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests:David Jago, Principal Consultant, Mintel Consulting.Stephanie Mattucci, CFS, Director, Food and Drink Research, Mintel.

Travel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the Euro 2024 on consumer habits across Europe, discussing trends in travel, hospitality, technology, and retail. The conversation reveals insights into how the excitement around the tournament influences various sectors, including the impact on the hospitality industry, changes in consumer purchasing behaviours, and innovative marketing strategies employed by brands to capitalise on this major sporting event.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our research on the European Leisure market.Timestamps:(00:03) Introduction by Andrew McDougall(01:18) General trends in consumer behaviour during Euro 2024(04:40) German consumer behaviour and cultural influences(06:58) Impact on the travel industry in Germany and the UK(09:49) UK travel and hospitality industry reactions(13:17) Influence on technology and retail sectors(20:12) Brand campaigns about Euro 2024 that energise consumers(26:10) Engaging consumers using social media during sporting events(28:55) Opportunities for brands to engage with women during sporting events(31:54) TakeawaysHost: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guests:Paul Davies, Category Director, Technology and Consumer Leisure, Mintel.Silvia Hondt, Senior Analyst, Travel and Leisure, Mintel.

Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.Timestamps:(00:00) Intro(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI(11:42) Risks of adopting new technology earlier than planned(13:13) How should businesses devise an AI strategy(19:40) Use cases and how AI supercharges experts in market research(26:58) Using AI to create better models and analysis(33:03) Evolution of AI in market research in the near futureHost: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guests:Ben Arnold, Global Head of Data Science, Mintel.Jason Thomson, SVP of Innovation, Mintel.