#142: Keeping The Chairs Filled: Why Utilization Rates Are Your MedSpa's Secret Weapon

In this episode, Cameron discusses essential strategies for MedSpa owners to elevate their practices in 2025. He emphasizes the importance of effective marketing, proper budgeting, and building a strong tech stack to enhance patient acquisition and retention. The conversation covers key metrics for success, including patient lifetime value and utilization rates, while providing actionable insights for practice owners to thrive in a competitive landscape.Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/

In this episode, Cameron is joined by  Ben Hernandez, founder and CEO of Skytale Group, and they discuss the growth of the MedSpa market, the importance of data, consumer spending trends, and the challenges faced by practices. They highlight the resilience of aesthetic services during economic downturns and the increasing demand for weight loss treatments. They provide valuable insights for practice owners and those interested in entering the aesthetics field.In this conversation, Cameron Hemphill and Ben discuss the evolving landscape of aesthetic services, focusing on market trends, profitability, patient retention, and the shift from surgical to non-surgical treatments. They talk about the importance of understanding demographics, the impact of new technologies, and the necessity for practices to adapt and specialize in order to thrive in a competitive market. They also emphasize actionable insights derived from data to enhance patient loyalty and operational efficiency.Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/

In this episode, Cameron discusses the evolving landscape of medical aesthetics and the importance of understanding key business metrics for practice owners. He emphasizes the significance of utilization rates, effective marketing strategies, and maximizing EBITDA to enhance practice valuation. He also encourages practice owners to adopt a business mindset, focusing on numbers and metrics to ensure sustainable growth and success in a competitive market.Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/

In this episode, Cameron is joined by Dr. Anisa Mudawar, DNP, founder of Beauty Boost Med Spa, and they discuss her inspiring journey into the aesthetics industry, her innovative marketing strategies, and the importance of building a strong brand. They delve into the challenges of hiring and managing a growing team, the significance of safety and education in aesthetic practices, and the effective patient retention strategies implemented at her MedSpa. Anisa also discusses her Boost Camp initiative, aimed at training the next generation of aesthetic providers, and emphasizes the importance of continuous learning and adaptation in the fast-evolving aesthetics industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/

In this episode, Cameron is joined by Alexis Bowhay, award-winning Orlando Injector and next-gen aesthetic leader, and they discuss her journey from being a cardiology PA to transitioning into aesthetics, emphasizing the importance of resilience, networking, and personal branding. They explores the intersection of fitness and aesthetics, the challenges of balancing family life with professional commitments, and the emotional impact of recognition in your career. Alexis also discusses the realities behind social media glamour and her aspirations for the future, highlighting the significance of being intentional with time and opportunities.Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/

In this episode, Cameron is joined by Kacie and Cody Avey, owners of Tailored Aesthetics, and they discuss their unique approach to aesthetics, focusing on skin health and patient education. They highlight their journey into the industry, the challenges of opening their own practice, and the importance of building a patient-centric business.They emphasize a holistic approach to skin health and patient education and attribute their success to social media, word-of-mouth referrals, and a unique patient experience. They also share insights on marketing strategies, the introduction of a skin coaching membership, and their plans for expansion and continuous education.Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/

In this episode, Cameron is joined by Richard Maloof and Michelle Bogle, co-owners of Savvy Chic Laser & Aesthetic Spa, and they discuss the importance of patient care, retention strategies, the value of nurses in their practice, and the role of social media in growing their practice. They highlight the significance of continuous learning, the dynamics of building a strong team, and the value of creating a safe and welcoming environment for clients.They talk about the high acquisition costs of new clients and the need for a personalized approach to patient consultations. They also touch on their recent rebranding to better reflect their expanded services and evolving industry standards.Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/

In this episode, Cameron is joined by Daemien Patton, an expert in running successful ad campaigns for medical aesthetics practices, and they discuss the key elements of a successful ad campaign, including having effective processes and systems in place, creating compelling ad copy, setting up a user-friendly online booking system, and targeting the right audience. They also emphasize the importance of tracking and optimizing the campaign to achieve a high return on ad spend (ROAS).Cameron and Daemien talk about the importance of attribution and setting up effective marketing campaigns for practice owners. They emphasize the need for the right systems and tech stack, such as Zanotti or Boulevard, to track and analyze data. They also highlight the value of call tracking software like CallRail to monitor phone conversations and improve sales staff performance. They stress the importance of a well-optimized Google My Business profile and the benefits of investing in reputation management. They also emphasize the need for practice owners to become great marketers and invest in sales training to achieve success. Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/

In this episode, Cameron is joined by Steve Anderson, author, entrepreneur, and public speaker, and they discuss the importance of having mentors and copying genius, as well as the definition of culture as the combination of beliefs, values, and processes. Steve shares a personal experience of relocating his company to improve efficiency and save time. He also emphasizes the need to codify the culture of an organization and hire and train based on that culture.Cameron and Steve talk about the importance of building a strong culture in organizations. They include examples of leaders who go above and beyond to create a positive work environment, such as a manager who shovels his team members' driveways on snowy days. Steve emphasizes that culture is not a soft skill, but rather a hard skill that requires discipline and effort to implement. They also highlight the significance of the "who" in an organization, stating that the right people and culture can lead to success regardless of the specific vision or strategy.Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/

In this episode, Cameron discusses shares his ultimate playbook on how to make more money in your medical practice. He emphasizes the importance of getting your mindset right and waking up early to beat the competition. He discusses the significance of knowing your numbers and investing in tools to increase productivity and efficiency. He also highlights the importance of creating a strong team culture and providing an exceptional patient experience to drive loyalty and referrals.Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/