Ep 159 The secret of specialization and becoming a destination expert

Is there a difference between treating your work as a travel advisor like a hobby and a business? In this episode, Brianna and guest Sandy Saburn dive into what it means to be a successful professional in the travel industry. Hear their seasoned insights on how to have an entrepreneurial mindset, effective marketing strategies, and the importance of understanding the numbers that drive a profitable travel business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

Join Brianna as she chats with Megan Vatnsdal, the passionate entrepreneur behind Onyx and Evergreen Travel, to discuss the ins and outs of attracting new clients and crafting value in our sometimes competitive industry. They explore marketing, but with a twist – how to use events as a way to showcase your value and serve as a catalyst for travel business growth. Plus, they also chat about mentorship, networking, and growing into your entrepreneurial mindset. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

It's time for Shop Talk, where Brianna and Whitney talk about what is going on in their businesses right now. Whitney is preparing for maternity leave, and both she and Brianna are thinking about how to work with their teams to achieve proactive client management and nurturing client relationships. Plus, they chat about their individual strides toward aligning marketing efforts with business goals to continue attracting their ideal clientele. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

Pull back the curtain on a Master Hour inside the Advisor Accelerator, where Sarah Williams of Rebel Office Inc and the host of IT'S A VIBE Podcast joins us to talk about client experience! We dive into topics like client retention, the art of client onboarding/offboarding, and the power of nurturing long-term relationships with clients. Plus, we cover nuanced topics like how to create personalized touch-points that strike a balance between professional boundaries and friendly engagement + incentivizing referrals in a way that feels authentic rather than transactional. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

Ever come home from a trip with hundreds of photos and videos, only to struggle with actually using them to create marketing content for your travel business? On this week's episode, Brianna (Masters in Travel's queen of social media!) is joined by two other travel advisors – Julie Patterson and Kate Sullivan – to talk about the nuances of crafting content for your business even while traveling. They cover the creative process, importance of authenticity, and practical tips that will help get your photos out of an album and out into the world. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

Join Brianna and guest Erica Carr for a conversation on their innovative approaches to scaling a travel business with an employee model, from implementing unique incentive programs to understanding the evolving roles within a travel agency. They delve into the significance of hiring ahead of growth, the shift in industry norms post-Covid, and the vital role of technology in adapting to change. Plus, they share their personal experiences in assembling teams that complement their strengths and drive business success, highlighting the balance between independent contractors and employees, the value of understanding employee motivations, and strategic hiring decisions that prioritize team dynamics and client satisfaction. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

Is there a certain part of the world that tugs at your heart strings? If you want to learn more about developing a travel planning niche, this is the episode for you! Brianna chats with Lori Gold, the travel savant behind Mexperts, who has built an impressive career curating personalized trips in the Mexican Caribbean AND as an expert advisor with resources to share. Lori shares her evolution from a generalist travel agent to a specialized advisor, the challenges of entrepreneurship, and how her love for the Mexican Caribbean fueled her niche expertise. From this discussion, you'll gain insights on the importance of passion in your work, the possibility of becoming an expert that can support other advisors, and how your career can take unexpected turns. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

Happy New Year! In this episode of the Masters in Travel podcast, Whitney and Brianna discuss their end-of-year reflections and goals for the upcoming year. Get tips on the importance of journaling and reflecting on client feedback, plus hear their experiences with time-consuming tasks and the need to delegate or eliminate them. Lastly, they talk about the significance of setting goals and tracking key performance indicators (KPIs) to measure progress. Start your new year off strong with this informative episode! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

Are you using Linkedin for your travel business? In this episode of the Masters in Travel Podcast, guest Jenn Lee joins Whitney to discuss the untapped potential of LinkedIn for travel advisors. It's known as a social media and professional development marketing platform, but what other uses can Linkedin provide? We explore how LinkedIn can be used to build a personal brand, connect with potential clients and collaborators, and curate a unique content library. How can you use LinkedIn to attract the right audience and achieve specific business goals? Find out, plus more, in a conversation that will be useful for travel advisors in any level of business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

We're all wrapping up 2023 and are ready to achieve new success and set goals for the new year! What better way to start 2024 than with a community of fellow travel advisors who provide a safe space to ask questions and receive honest answers? This is one reason amongst many why joining the Masters in Travel Advisor Accelerator is an investment you should consider! Whether you have been in business for years or are just starting out, our carefully curated calls will put you in "the room" with other advisors at your level of business. The Advisor Accelerator offers monthly calls on various topics, such as branding, marketing, client experience, systems, finances, and the entrepreneurial approach, plus other resources. So if you are ready to have a place where you can bring your questions, successes, pain points, and ideas and grow with peers, take a listen about how this membership is perfect for you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message