#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

“Generosity as a strategy — I’ve never seen it not pay back eventually.”In this lively conversation, Jim and Sander welcome Jose Casal — agile coach, trainer, and long-time conference organizer — to reflect on the people, purpose, and future of agile gatherings. As part of the Scan Agile 2025 organizing team, Jose shares why he continues to invest months of volunteer effort into building events that foster connection and inspiration.From his global journey (Spain → UK → Finland) to his professional philosophy of “generosity as a strategy,” Jose unpacks the challenges and rewards of running community-driven conferences in a shifting industry landscape. The trio dive into the realities of sponsorship, the impact of AI on agile investment, and why human connection remains the ultimate ROI.Check out our sponsor:www.xebia.comwww.wiserbees.comwww.masteringagility.orgHosted by Ausha. See ausha.co/privacy-policy for more information.

“Agile is not just for software — it’s for solving problems anywhere there’s complexity:"At Scan Agile 2025, Jim and Sander dive into a thought-provoking conversation with Michal Epstein about the transformative power of agility beyond traditional tech environments. Discover how agile principles can be applied in diverse fields like biotech and construction, and learn about the importance of stakeholder collaboration and value-driven approaches. Key takeaways include understanding that agile is a mindset transcending industries, the crucial role of stakeholder engagement, the benefits for non-tech teams, the importance of communication and transparency, and insights into value-based pricing.Connect with Michal: (14) Michal Epstein | LinkedInCheck out our sponsor:www.xebia.comwww.wiserbees.comwww.masteringagility.orgHosted by Ausha. See ausha.co/privacy-policy for more information.

“In both poker and business, humans are the biggest variable—and the biggest opportunity."In this episode of Mastering Agility, Jim welcomes long-time friend and seasoned agile coach Stacy Oliver for a fascinating conversation that blends the worlds of poker, game theory, and agility. Drawing from decades of experience at the card table and in the corporate world, Stacy shares how concepts like expected value (EV), Game Theory Optimal (GTO) play, and the Independent Chip Model (ICM) can help leaders make better bets on their projects, teams, and portfolios.Stacy and Jim explore how decision quality, not just outcomes, determines success, and how understanding your constraints, risks, and probabilities can help you maximize return on investment in any game you’re playing.Connect with Stacy: (13) Stacy Oliver | LinkedInCheck out our sponsor:www.xebia.comwww.wiserbees.comwww.masteringagility.orgHosted by Ausha. See ausha.co/privacy-policy for more information.

“I dream of a world where we don’t have managers — just autonomous, inspired teams.”In this insightful episode of Mastering Agility, hosts Sander and Jim sit down with Laura Heikkurinen, Lead Transformation Coach at OP Financial Group, live at the Scan Agile 2025 conference. Together, they dive into the nuances of modern leadership, the tension between management and empowerment, and how organizations can create psychologically safe environments where everyone is empowered to lead — regardless of job title.Laura shares powerful reflections from her experience leading enterprise transformation, explains why language matters when redefining leadership, and offers candid takes on navigating toxic leadership legacies, neurodivergent inclusion, and the delicate balance between pushing a change forward or letting it go.Connect with Laura: (18) Laura Heikkurinen | LinkedInCheck out our sponsor:www.xebia.comwww.wiserbees.comwww.masteringagility.orgHosted by Ausha. See ausha.co/privacy-policy for more information.

“You can build software with Excel. You can finish an Ironman on a cheap bike. But will it be enjoyable? That’s another question.”In this inspiring and energetic episode, Sander and Jim sit down with Dana—Scrum Master, team lead, and passionate triathlete—just ahead of her session at the Online Scrum Master Summit. Together, they unpack:Dana’s journey into agile and what drew her to the Scrum Master Summit.How her dual passions—agile coaching and triathlon—intersect in powerful and unexpected ways.The surprising overlap between triathlon training and software delivery: focus, iteration, adaptation, and complexity.The value and limitations of tools—whether it’s JIRA or a $6,000 triathlon bike—and why mindset still trumps everything.The importance of coaching: in sports and in software. Do you really need to know how to code to be an effective coach?Connect with Dana: (31) Dana Mykytiuk | LinkedInCheck out our sponsor:www.xebia.comwww.wiserbees.comwww.masteringagility.orgHosted by Ausha. See ausha.co/privacy-policy for more information.

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.Connect with Osita: (31) Osita Ifezue | LinkedInCheck out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUgCheck out our sponsor:www.xebia.comwww.wiserbees.comwww.masteringagility.orgHosted by Ausha. See ausha.co/privacy-policy for more information.

n this reflective and insightful episode, Jim is joined by organizational coach Anna Lavrova to unpack her talk at the Scrum Master Summit and dive into the real mechanics of organizational culture. They discuss why people often feel "off" in their roles—not because of the work, but because of the culture—and how leaders can make sense of multicultural, multi-context teams in today’s workplace.Connect with Anna: LinkedInThe Culture Map: Book – Erin Meyer Check out our sponsor:www.xebia.comwww.wiserbees.comwww.masteringagility.orgHosted by Ausha. See ausha.co/privacy-policy for more information.

“Mental fitness is like going to the gym—but for your mind.”In this insightful episode, Jim welcomes René de Leijer—Agile Coach, Scrum Master, and co-creator of The Inner Game—to explore what it truly means to help people, teams, and organizations grow. René shares his philosophy on being “strategically lazy,” the importance of psychological safety, and how embracing your inner saboteurs can lead to personal and team transformation.More on The Inner GameThe website: https://www.playtheinnergame.com/LinkedIn page: https://www.linkedin.com/showcase/98064137/admin/dashboard/Connect with René on LinkedIn https://www.linkedin.com/in/renedeleijer/Join the Online Scrum Master Summit: Claim your free ticket for the Online Scrum Master SummitCheck out our sponsor:www.xebia.comwww.scrummatch.comwww.wiserbees.comwww.masteringagility.orgHosted by Ausha. See ausha.co/privacy-policy for more information.

In this thought-provoking episode, Jim sits down with Tobias -Tobi- Mende, engineering leadership consultant and speaker at the upcoming Online Scrum Master Summit from June 17-19 to explore the real challenges of decision-making in agile teams. Drawing from 15+ years of experience, Tobi shares how poor visibility, lack of strategy, and fear of failure hold teams back—and how we can fix it.If you're a Scrum Master, team lead, or product manager frustrated by indecision, vague priorities, or never-ending meetings—this episode is for you. Tobi delivers tactical ways to empower teams, improve clarity, and reintroduce confidence into team decisions—without falling into top-down traps or analysis paralysis.📅 Join Tobi at the Online Scrum Master SummitLearn his structured approach to team decision-making—with real-world tools your team can use tomorrow.Claim your free ticket for the Online Scrum Master SummitConnect with Tobi: LinkedInCheck out our sponsor:www.xebia.comwww.scrummatch.comwww.wiserbees.comwww.masteringagility.orgHosted by Ausha. See ausha.co/privacy-policy for more information.

"The people stuff is hard. It always is"Get ready for a powerful conversation on Mastering Agility where hosts Jim and Sander sit down with Martijn Versteeg — tech entrepreneur, leadership facilitator, and former rowing coach.We dive deep into the real challenges of leadership, change resistance, and personal growth.From building peer groups for tech leaders across Europe to handling brilliant jerks in teams, Martijn shares practical tools, models, and stories you can immediately apply.🌟 Why is "the people stuff" always the hardest part?🌟 How do you truly build psychological safety (without making it kumbaya)?🌟 And what can a vanilla orchid teach us about growth?Connect with Martijn: (27) Martijn Versteeg | LinkedInCheck out our sponsor:www.xebia.comwww.scrummatch.comwww.wiserbees.comwww.masteringagility.orgYerkes-Dodson: Lore, not Law — The Learning ScientistsHosted by Ausha. See ausha.co/privacy-policy for more information.