Building Scalable Offers, Pricing That Converts, and Hooks That Sell

Ready to build a business model that doesn’t just grow—but scales with ease and profit? In this foundational training, Allie Bloyd kicks off Day 1 of her live event with a powerful walk-through of the exact strategies she used to grow a multi-million dollar business—while still having time for family, faith, and farm life. You’ll learn how to build irresistible offers, structure your pricing to hit your revenue goals, and craft magnetic hooks that grab attention and drive action across ads, emails, and social content. Whether you run a local business, online service, SaaS, or coaching program, these are the pieces that make marketing work. This isn’t theory. It’s real-world tested strategy from someone who’s built it, scaled it, and coached 700+ business owners through it. 💡 What You’ll Learn in This Episode: Why most business owners struggle with lead gen—even when they’re successful The 7-part “Insane Offer” structure that boosts conversions and reduces fulfillment burnout How to reverse-engineer your pricing based on your 180-day revenue goal Why high-ticket ≠ high effort (and how to make your offers easier to deliver) How to build a front-end, core, and back-end offer suite that works together Using AI like ChatGPT and Claude to fast-track avatar clarity, pricing logic, and offer structure 20+ magnetic hook formats and how to choose the best one for your business The psychology of why people buy—and how to frame your offer around it What to avoid in scaling your business model (and how to keep profit margins healthy) 🚀 Resources Mentioned: 📚 Download the “Why People Buy” worksheet 📂 Access the hook templates & offer prompt bank inside Local Marketing Mastery ⚙️ Explore Online Profits AI: https://onlineprofits.ai 🎓 Apply for Allie’s 12-Month Mentorship: https://alliebloyd.com/marketing-mentorship 💬 Book a strategy call: https://alliebloyd.com/book TIMESTAMP 00:37 Welcome and Introduction   00:46 Understanding Business Challenges   04:04 Personal Journey and Early Experiences   06:35 Career Shifts and Learning Opportunities   12:17 Starting and Growing a Business   25:48 Developing High-Converting Offers   34:33 Identifying Core and Front-End Offers   35:03 Leveraging AI Tools for Business   35:41 Structuring a Three-Tier Offer Suite   36:40 Pricing Strategies and Value Perception   37:40 Understanding Why People Buy   38:11 Marketing Agency Insights   39:08 Volume and Pricing Considerations   40:52 Cost, Profit, and Pricing Logic   43:46 Targeting the Right Audience   55:22 Crafting Magnetic Hooks and Ad Angles   01:01:01 Using Hooks in Various Content Formats   01:02:49 Developing Effective Ad Creatives   01:07:57 Launching a New AI Sales and Marketing System  

In this episode of Marketing Ink, host Allie Bloyd welcomes Damon Burton, an SEO expert with over 18 years of experience, to dive into the world of search engine optimization and business growth strategies. Damon shares his journey from working with clients like Tony Robbins and Russell Brunson to building a multimillion-dollar SEO agency that thrives on reputation and social proof, without spending a dime on ads. He opens up about the struggles he faced, including his initial low earnings, his rise in the SEO world, and the lessons he learned about trust, reputation, and client relationships. What Does Damon Share? 🚀 SEO Success: How Damon turned his side hustle into a thriving SEO agency with global clients. 📈 Scaling Without Ads: How building a reputation led to consistent business growth without any paid advertising. 💡 Client Relationships: The importance of trust and transparency in business, and how they’ve helped Damon build long-lasting relationships with clients. 🔍 SEO for Beginners: Damon’s advice for newcomers looking to grow their online presence and scale their businesses. 🎯 The Power of Giving: Why Damon believes in offering valuable advice for free and how it helps attract the right clients. Connect with Damon Burton: Follow Damon for SEO insights: [@DamonBurton] Visit his website: [damonburton.com] Connect with Allie Bloyd: 🚀 Learn AI-powered marketing strategies: [alliebloyd.com/marketing-mentorship] 🎯 Get expert insights for business growth: [alliebloyd.com] If you’re ready to take your SEO game to the next level and grow your business sustainably, this episode is a must-watch! 🎧 Tune in now! 00:00 Introduction to SEO and Business Journey 02:47 Building a Business on Reputation 05:35 The Importance of Client Relationships 08:27 Working with Influential Clients 11:28 Fundamentals of SEO in 2025 14:38 Content Strategy and Keyword Focus 21:52 Keyword Strategy and Focus 23:53 Quality vs. Quantity in Content Creation 26:02 Maintaining SEO Targets 27:12 Evaluating Keyword Competition 29:27 Setting Client Expectations for SEO 30:52 The Role of Pillar Pages in SEO 35:08 Integrating AI in Content Creation 41:01 Final Thoughts on SEO Best Practices

In this episode of Marketing Ink, host Allie Bloyd welcomes Jonathan Mast, a digital marketing expert turned AI enthusiast, to uncover how AI tools like ChatGPT, MidJourney, and Flux are revolutionizing marketing and business growth. From his journey into AI-driven marketing to his top recommendations for AI-powered content creation, Jonathan shares insider strategies to maximize efficiency and amplify results without losing the human touch. What Does Jonathan Share? 🚀 AI as a Business Amplifier: How AI can enhance your marketing, streamline workflows, and unlock creativity. 🛠️ The Best AI Tools for Image & Video: Why MidJourney, Flux, and AI video generators are game-changers for content creators. 💡 Effective AI Prompting: The biggest mistakes marketers make when using ChatGPT—and how to fix them. ❌ Avoiding AI Pitfalls: Why AI isn’t a get-rich-quick scheme and how to use it responsibly. 📈 AI for Business Growth: How AI automation can free up time for high-level strategy and innovation. Connect with Jonathan Mast: Follow Jonathan for AI & marketing insights: [@JonathanMast] Get in touch with Jonathan: jonathanmast.com Connect with Allie Bloyd: 🚀 Learn AI-powered marketing strategies: alliebloyd.com/marketing-mentorship 🎯 Get expert insights for business growth: alliebloyd.com If you’re curious about how AI can scale your business, enhance creativity, and supercharge your marketing efforts, this episode is a must-watch. 🎧 Tune in now!

In this episode of Marketing Ink, Allie Bloyd sits down with YouTube advertising expert Ben Jones to uncover the secrets behind running high-converting YouTube ad campaigns that can transform your business. From transitioning away from Facebook ads to mastering YouTube’s unique ad formats, Ben shares expert insights on targeting, creative strategy, and conversion tracking that service-based businesses and event marketers can leverage for massive ROI. What Does Ben Share? ✅ Why YouTube Ads Are a Game Changer – Discover how businesses are using YouTube ads to scale faster and more predictably than with Facebook ads. ✅ Competitor Targeting Strategies – Learn how to target visitors of competitor websites with YouTube ads to maximize return on ad spend. ✅ The First 5 Seconds Rule – The first five seconds of your ad are critical—find out what makes viewers stay or skip. ✅ Authenticity vs. High Production – Do you need Hollywood-level videos? Ben explains why real, authentic content often outperforms expensive productions. ✅ Metrics That Matter – Learn how to track the right KPIs, from cost per lead to conversion rates, to scale profitably. ✅ Event Marketing Ads vs. Standard Ads – Running ads for a live event? Ben reveals why they require a different approach than traditional lead-gen campaigns. ✅ Testing Hooks for Maximum Impact – Find out how small tweaks in your ad’s opening hook can make a massive difference in engagement and performance. ✅ Service-Based Business Strategy – Learn how understanding your unique selling proposition (USP) is the key to crafting ads that convert. Connect with Ben Jones: 👉 Follow Ben for more YouTube ad insights: @benjones 👉 Learn how Ben’s strategies can scale your business: benjones.com 🚀 Explore Ben’s YouTube ad services at titanmarketer.com Connect with Allie Bloyd: 🚀 Explore Allie’s mentorship programs: alliebloyd.com/marketing-mentorship 🎯 Get actionable strategies to grow your business: alliebloyd.com Whether you’re new to YouTube ads or looking to optimize your existing campaigns, this episode is packed with expert advice to help you diversify, scale, and maximize your ad performance. 🎯💰

In this episode of Marketing Ink, host Allie Bloyd welcomes operations expert Jhana Li to uncover the hidden keys to building a scalable and efficient business. From her early journey as a COO for startups to founding her own company, Jhana reveals the operational strategies that help entrepreneurs plug the leaks in their businesses and reclaim their time and profits. What Does Jhana Share? The Role of Operations: Jhana explains how operations act as the glue that holds a business together, fixing inefficiencies and retaining resources. Recognizing Operational Gaps: Learn why visionary founders often overlook operational cracks and how audits can reveal the problems draining time, money, and energy. When to Hire an Operator: Discover the revenue milestones and signs that indicate it’s time to bring in an operator, and how to find the right fit for your business. Building a Scalable Team: Jhana outlines the transformation from generalist teams ("Swiss Army knives") to specialized experts ("scalpels") for long-term success. Onboarding for Success: Gain insight into how structured onboarding can triple employee retention and boost productivity by 72%. Connect with Jhana Li: Follow Jhana on Instagram for operational insights: @thejonnalee Learn how her company helps businesses scale: spyglassops.com Connect with Allie: Explore Allie’s mentorship programs at alliebloyd.com/marketing-mentorship Get actionable strategies to grow your business at alliebloyd.com Dive into this episode for practical advice on how to systemize your business, free up your time, and unlock sustainable growth.

In this episode of Marketing Ink, host Allie Bloyd sits down with serial entrepreneur Nathan Hirsch to explore the essential elements of building and scaling a business. From starting his entrepreneurial journey selling textbooks in college to creating multiple successful ventures, Nathan shares the strategies that helped him hire effectively, scale efficiently, and plan for exit opportunities. What Does Nathan Reveal? Hiring the Right Talent: Nathan breaks down his proven method for identifying and onboarding top talent, including the use of virtual assistants and operators to streamline business operations. Systems for Scaling: Learn how Nathan creates systems and processes that empower businesses to grow sustainably while maintaining high efficiency. Financial Clarity for Success: Discover the importance of clean financials and structured planning to ensure your business is always ready for growth or sale. Marketing and Client Acquisition: Nathan shares actionable tips on pricing strategies, organic lead generation, and paid advertising to attract the right clients. Exiting a Business: Gain insights into what makes a business attractive to potential buyers and how to prepare for a smooth and profitable exit. Connect with Nathan Hirsch: Learn how to build efficient hiring systems for your business. Visit nathanhirsch.com Nathan’s bookkeeping service for entrepreneurs. Visit accountsbalance.com Connect with Allie: Learn more about her mentorship and mastermind programs at alliebloyd.com/marketing-mentorship Get insights into how she helps businesses grow at alliebloyd.com Dive into this episode for actionable strategies to hire smarter, scale faster, and prepare your business for its next big move.

In this episode of Marketing Inc, Allie Bloyd shares her highs and lows of 2024 and outlines her goals and market predictions for 2025. Allie recounts her journey of launching her first public event detailing the extensive promotional efforts, initial fears, and ultimate success. Discussing the importance of stepping out your comfort zone and having invaluable support. With a substantial response to the event, Allie reflects on the lessons she learned and prepares for her future endeavors. ---------------------------------------------------------------- Connect with Allie: If you want to learn about my 12-month mentorship or mastermind programs, book a call today! https://alliebloyd.com/marketing-mentorship If you want to learn about the services I offer to help you grow your business, book a call at https://alliebloyd.com

In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads.  Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses.  What Secrets Does Aleric Share?  The Winning Ad Formula: Aleric breaks down the hook, educate, and call to action structure for high performing ads.  Creative Strategies: Tips on creating authentic, high converting video content with minimal equipment. Advanced Targeting Techniques: Learn about custom audiences and Aleric's "Alpha AI Targeting Strategy" for pinpointing your ideal clients. Retargeting Strategies: Hot and warm retargeting methods to re engage your audience and drive conversions. Actionable Advice: Tips for those new to YouTube ads to optimize campaigns and achieve better results.   ----------------------------------------------------------------   Connect with Aleric Heck: Free 19 Page YouTube Ad Strategy PDF: Get Aleric's detailed guide on YouTube ad strategies, plus accompanying training at adoutreach.com/gift KeywordSearch Tool: Aleric’s software for AI ad targeting on YouTube and Google Ads. Try it with a five day unlimited free trial at keywordsearch.com   Connect with Allie: If you want to learn about my 12-month mentorship or mastermind programs, book a call today! https://alliebloyd.com/marketing-mentorship If you want to learn about the services I offer to help you grow your business, book a call at https://alliebloyd.com  

In this episode of Marketing Ink, Allie shares actionable steps for growing a coaching business to over $100,000 per month. She outlines four types of coaching programs, emphasizing the importance of starting with a highly leveraged group coaching model.  Allie covers how to create compelling offers, validate them with small ads, and sell your program before building all the content. She also stresses the importance of scaling through paid ads, understanding your customer acquisition costs, and delegating tasks like sales and administrative work as you grow emphasizing focus on sales first, then gradually hiring a closer and an appointment setter.  This episode is packed with tips on structuring your coaching business for long-term success… while maintaining profitability and lifestyle flexibility.    Links Allie Shares in the Episode: -Schedule a Call to learn more about Allie’s coaching and mentorship programs: https://alliebloyd.com/strategy-session-booking - Try Highlevel for 2 weeks for FREE: https://bit.ly/try-highlevel Resources for hiring virtual assistants: alliebloyd.com   These links provide tools and resources to help you streamline and scale your coaching business as outlined in this episode.

Josh Forti shares his journey as an entrepreneur and how he discovered the Golden Mic Method. He discusses the importance of focusing on principles and proven marketing and sales techniques… rather than chasing after new and flashy tactics.  The Golden Mic Method is a principle-based approach to sales that utilizes a podcast as a platform to reach and attract high-paying clients. He also highlights the importance of making the podcast about the guests and their ideas, rather than using it as a platform to pitch his services.  The Golden Mike Method focuses on building a platform that attracts wealthy clients and creates powerful relationships. By focusing on high-quality conversations and building a platform that amplifies the guest, entrepreneurs can attract wealthy individuals who are willing to invest in their services.  Selling to wealthy clients is easier and allows for higher margins, providing financial stability and the ability to deliver exceptional results. The Golden Mike Method is a choice to work in a world of wealth and abundance ____________________ Connect With Josh Forti On All Platforms🔥 www.joshforti.com