MOTM #617: Does Your Instagram Follower Count Actually Matter?

Maybe you feel envious when you see other businesses with large social media followings but friends, having a shit-ton of followers isn’t all it’s cracked up to be. You don’t want that, trust me. And besides, if you can’t show up and provide value for 50, or 500 followers, what makes you think you’d be […]

Does your follower count on social media actually matter for your business? Of course it does; at the very same time, it doesn’t matter all that much. I’m not going to lie to you—having lots of followers who care about what you’re doing and want to buy from you is clearly better than not having […]

53 months ago I released this exact episode talking about the fact that if you started then, you’d start seeing success in about 18-24 months. Imagine where you would be today if you had started whatever it is you’d been thinking about when you first heard that episode. It took me several years to build […]

Doors for the Instagram Intensive are OPEN and y’all know that when I’m selling, I’m selling. I’m proud of this Intensive and I know how impactful it can be for your business, so you won’t find me feeling badly about selling it to you. I realized I’ve never done a podcast episode about exactly what […]

On Monday we talked about the expectation to always be growing and changing your business—and all of that includes how you price your products—but y’all know I’m all for keeping things the same, for as long as you want. Ideally, you can price your services so that you never feel so salty that you want […]

“So, what’s next?” It’s one of my favorite business questions to answer, and not because I’ve got something new to do or sell, but because I’m keeping everything exactly the same. There’s this pressure to always be doing more, creating more, earning more, but I already have everything I need. What good is “more” when […]

I really want y’all to succeed in your online businesses—that’s why I do what I do!— and one of the most important things you can do for your online business is niche down. We all know that the internet is crowded and noisy, with a million people saying a million things. If you want to […]

I’ve been reading a lot recently about how big businesses aren’t doing as well as they once were, especially since the pandemic. Is anyone actually surprised? It only takes a little common sense to know that nothing can scale infinitely, and therein lies the slippery slope I see businesses falling down. Look, I want you […]

I like to think of myself as an expert at using Instagram for online business, but do the same rules apply to brick & mortar businesses? Spoiler alert: no. Online efforts lead to online clients and in-person efforts lead to in-person clients. In my opinion, there are better places to spend your energy. But that […]

SEO or social media… which should you be focusing on as you build your business? Look, one isn’t “better” than the other, but they both serve different functions and will attract different people. They both can help you, but it’s better to focus on one before the other. So if you’re trying to decide how […]