You heard it here first. On this raw, honest episode of Process Podcast, Ed and Izzy pull back the curtain on the biggest, most controversial decision they almost made: completely abandoning CrossFit.
For months, we were struggling. Public perception, internal challenges, and a feeling of being stuck led us to the brink of a complete methodology overhaul. We were literally days away from making a monumental shift that would have redefined everything you know about Coastal Fitness and Process Programming.
What changed our minds? 🤔 This episode dives deep into:
- The Unseen Struggles: Why CrossFit's future felt uncertain and how market realities pushed us to the edge.
- The Breakthrough Research: What our community really wants, and why our assumptions about your training motivations were wrong.
- The Power of 1% Changes: How re-evaluating our business, from onboarding to community events, proved to be the game-changer.
- Team Transitions & Podcast Evolution: Get the inside scoop on recent team changes and how this podcast is leveling up with Izzy as co-host and exciting new series formats.
- A Major Life Update: Ed shares some big personal news that will change everything!
Tune in for the full story. Don't miss this one!
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