When Everything Is a Good Idea (Session 1 with Bre)

Bre comes into our first session having recently made a bold call to pivot a product she had poured significant time and money into, and that decision is the jumping-off point for everything we dig into here. This session goes deep on data, what it tells us, what it doesn't, and why the problem she has might not actually be the problem it looks like on paper. We also get into what it really means to be a multi-passionate founder, where that creative energy is worth channeling, and one metric I think every business owner should know about their own business. In this episode, you'll hear: • How to actually make decisions when everything seems like a good idea • The data I ask Bre to pull and why these two specific metrics inform SO many of your next steps • How I think about traffic ads and how Bre leverages them • The conservative approach to big business shifts (especially in one particular situation) • Why being multi-passionate isn't the problem people think it is (and how to channel it) • The one data point that should be the starting point for almost all of your other decisions in business Episode Links • Follow me on Instagram • Connect with Bre on Instagram • Learn more about Bre on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

I am so excited to introduce you to Bre Cain. Bre built a multi-seven figure business from her kitchen table, while raising three kids, and she is such an action-oriented, self-aware human. I can't wait for y'all to get to know her. In this episode we go all the way back to the beginning for Bre, through the corporate job, the $132 she had to show after months of investment, the pivot that changed things for her, and what is actually driving her now. In this episode, you'll hear: • Bre's background and what led her to the work she's doing now • What her business model is and what stage she's in • Why she said yes to coaching on the podcast even though it seems crazy • The challenges she's currently navigating in her business and why she chose to invest in coaching even when things are good • The goals and growth she's hoping to create this year • What Bre's most excited about and most freaked out about related to being on the podcast • The word she has for anyone listening who hears something in this season that resonates with them Episode Links • Follow me on Instagram • Connect with Bre on Instagram • Learn more about Bre on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

In this final wrap up session with Sari, we are talking all about what her experience on the podcast was like as well as the lessons and breakthroughs she had during our 6 months together. She shares some incredible insight, discusses the experience of being coached publicly (and sharing her repressed trauma), and lets us in on what she's taking into the next iteration of her business and our coaching.  In this episode, you'll hear: • The thing Sari feels completely different around and how massively it's shifted things in and outside of her business • Sari's experience of having a repressed memory come up and what it felt like to share that in such a raw way on the podcast • The thing that surprised Sari most this season • What she thought coaching would be vs. what it actually was • A conversation around what it really means to make 'happy money' in business • The biggest takeaway Sari had and what she wants y'all to know Connect with Sari • Instagram: @parenting.with.trauma • SoCal Individual, Family & Trauma Therapy website • [email protected] | 949-216-0234 Connect with Lacey • Follow on Instagram • Check out the Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

This is the last recorded session of Sari's coaching container, and it opens with both of us surprised by that. There's a real tension in feeling like a chapter is closing and also like things are just now clicking into place. The bulk of this session is a deep content conversation: what Sari is centering, who she's actually speaking to, what the data is telling us, and a question I ask her toward the end of the session that ends up reshaping how we think about her messaging altogether. There's also a beautiful moment at the close that you don't want to miss if you're in the thick of building, too. In this episode, you'll hear: • The moment where Sari and I realize this is our last recorded session, and what it brings up for both of us • Why this question I asked Sari about her content is one of the most important to ask yourself, and what it unlocked for Sari • The difference between content that gets likes and content that gets follows, and what Sari's own data is already showing her • Why making the shift from therapist to content creator asks something very specific of you that most people don't see coming • The question I asked Sari that completely reframed the messaging conversation • What she says at the end of this session that I genuinely believe every business owner needs to hear Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

Sari comes back from Hawaii a different version of herself, and it's obvious in every part of this session. She left in the middle of something big and came back grounded in a new way. We get into what shifted for her personally and what that has unlocked in how she thinks about her business and her work. Then we dig into the strategy, where we talk about the funnel, the opt-in to webinar path, where the data lives, and why the Instagram bio is never actually just about the bio. This is an episode where the mindset shift and the marketing conversation end up being about exactly the same thing.  In this episode, you'll hear: • What Sari did differently on this vacation that she hadn't done once in six years • The "end of the book" feeling Sari describes that so many people building something new will recognize immediately • The one question that changes everything in marketing, and why the answer will dictate so much • What I'm recommending for Sari's next steps in building our her funnel • The way you can adjust your funnel that makes it easier to build (and to collect data) that doesn't get talked about nearly enough • Why the Instagram bio is an important tool that is about SO much more than just the bio Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

My goal has always been more money in the hands of women, and the more I do this work, the more I believe that getting there has a lot more to do with what's happening underneath the business than most people want to admit. It is so easy to say "business isn't personal" or "just have fun with it," but actually living that takes a lot more. This episode is about what it looks like to acknowledge how deep business actually goes, and then use that depth to get what you actually came here for, which is a genuinely better life. That includes the money, yes. But it doesn't stop there. In this episode, you'll hear: • Why entrepreneurship reveals your patterns in a way that almost nothing else can • The specific fears that show up in business, and why they make complete sense when you trace them back • Why the hard parts of your business might actually be the curriculum, not the problem • What we're usually really chasing when we want the client, the launch, or the revenue goal • A Michael Singer moment I share that completely reframes what to do when discomfort hits • The questions worth sitting with before running back to strategy Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

This is one of the most raw and real sessions we've had on LITerally. Sari comes in having just had a repressed memory surface, and what unfolds is a conversation about what it actually means to feel safe, why everything always makes sense when you follow it back far enough, and what it looks like to hold space for someone in the middle of something that big. We also talk about "knowing your role" as a coach, the power of giving someone options instead of answers, and a business conversation that changes the trajectory for Sari. This one is heavy and hopeful at the same time, and it's a reminder of why the entrepreneurship journey can be about so much more than building a business. In this episode, you'll hear: • The sentence Sari says in the first two minutes of this session that gives me full body goosebumps • What's actually appropriate vs. not in your role as a coach when trauma comes up • One of the big lessons that Sari and I both believe deeply (that is still sometimes hard to land in for yourself) • What entrepreneurship called up in Sari that no massage, hack, or strategy ever could • The insane clarity that surfaced for Sari that seems so obvious in hindsight • The one thing that is EVERYTHING when it comes to forward momentum in business Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

Sari comes into this session a different person than the one we left last session. The changes she made are reshaping how her business feels day to day, and we get into why this shift is so meaningful. We also dig into expert content, carousels, what actually makes a mini offer convert, and the truth about scripting versus sounding like a robot. But underneath all of it is a conversation about self trust and what it really takes to grow a business without burnout being the price you pay for success. In this episode, you'll hear: • The big, brave change Sari made that's already making her business feel completely different • The #1 thing that frees up brain space in a growing business • The actual path to self trust (and it's not what you'd think) • The type of content that matters massively for Sari's next steps • The specific reaction a mini offer needs to get if you want people to actually buy it • Whether to script or not script for a webinar/training • The biggest contributor to sustainable success that we need to be talking about more Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

Sari comes into this session having made some big changes in her life, and we get into why that shift matters more than any tactic ever could. From there we dig into the data behind her content, the difference between what's getting attention and what's actually working, and why some of her recent answers may be simpler than she thinks. We also talk webinar strategy, bonuses, and the pressure to give people something they've "never heard before" in a course. In this episode, you'll hear: • The big change Sari made in her life, and how it's already changing how she shows up in her business • Why "slow down to speed up" makes every high achiever roll their eyes, and why it still keeps being true • What happens when you try the marketing "hacks" and they still don't work, and what that's actually telling you • The one piece of data we decide its time to stop spinning on, and how to look at it in a larger context • Why sharing everything you know isn't actually the risk most coaches think it is (and what lens you need to see this through) • The real reasoning behind software recommendations I'm giving Sari, and why the fancier option isn't always the right one yet • The single sentence I say to Sari that completely shifts how she sees her to-do list Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

This session starts in the aftermath of a launch that brought up a lot more than just numbers. Sari came in having already been through an emotional spin in Basecamp, and this conversation picks up in the middle of the very human experience of building something new while already running something successful. We talk about the urgency to know, and one of the most important lessons you can learn in business. There's real strategy in this one too, including how bonuses work, what great marketing is actually doing, and where Sari's business needs to get more compelling. But the mindset work underneath all of it is what makes this episode worth a listen. In this episode, you'll hear: • What was really going on behind the emotional spin that came after the launch • Why trying to scale before you've done this one thing is keeping you stuck • The urgency to know the answer, and what it's really connected to • What it actually means to borrow your coach's belief • One of the most important lessons in business, and why most people don't learn it until it's too late • Why bonuses exist and what it tells us when people still aren't buying • What great marketing is really doing (hint: it's not what most people think) Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results