The Strategies and Tradeoffs of Scaling (Close-Up with Lacey)

In Session 13 with Kristin, we discuss some tough feedback Kristin received from a team member, what that means for her, and how to approach it and move forward. This is such a valuable episode on what to do when challenges arise, how to process feedback, and the most important things to really solve for and pay attention to in order to get better results.   In this episode, you’ll hear: A small but important reminder around flexibility as a 1:1 coach The thing my clients often find hardest to deal with in business How to take in tough feedback without taking it on No matter how good our communication is, if we don't have THIS, team stuff will always be challenging  The #1 problem Kirstin needs to solve in her business right now (and the thing we all need to hear around this) Celebrating a huge win for Kristin that shows how much the work she's put in is working    Episode Links Join my Facebook group Learn more about Kristin on her website 

In this episode I dive into the concept of devotion vs. perfectionism. This is a topic that I've personally done A LOT of work about, and talked to my clients about frequently but have never shared publicly. We talk about the path to big results, how mindset shifts around this change everything, and we invite in the idea that you can still have excellence, care, and passion without having to slow yourself down and burn out in the process.   In this episode, you’ll hear: How I define devotion and perfection and why that shift is everything if you want success faster The thing I've personally had to work on as my results have grown The sneaky ways you're being held back and how to shift them NOW The biggest place I see entrepreneurs trick themselves and how it's making them burn out before the big results show up    Episode Links Join my Facebook group Learn more about Kristin on her website 

In Session 12 with Kristin, we discuss the difference between being a full-time content creator and a CEO. We talk about focusing on tasks that generate big ROIs in the business, and how to let good enough be enough in certain cases. We also celebrate some big wins and dive into some team challenges, and the first steps in solving them. This is a great episode if you're finding social a challenge, feeling bad at certain tasks in your business, and are looking for a way to get more profit without so much output.    In this episode, you’ll hear: The big wins Kristin is celebrating and all that's working The expectation Kristin has for herself that has to shift if she wants to continue to get big results   One of the most important Q's we can ask ourselves as CEOs who care about growth and profit The insidious things that will constantly make you feel like you're “bad” at things in your business and how to shift it Money/investments don't solve problems - here's what does The biggest thing Kristin needs from her team to feel confident and supported moving forward    Episode Links Join my Facebook group Learn more about Kristin on her website 

In Session 11 with Kristin, we discuss next steps for her in terms of ads and her evergreen funnel. We talk about options and opportunities, and do some detailed math on what those actually look like. We also dive into social media success and the strategy Kristin has been missing. This is a very strategic episode and is the reminder we all need about what it looks like to be intentional with next steps in our business.   In this episode, you’ll hear: The thing I give Kristin SO much credit for that makes for the most successful entrepreneurs The biggest issue Kristin was experiencing with her previous agency and the thing we all need to be aware of when diving into ads Some detailed math on her next steps and options that will show you what it looks like to really think through these options The one thing that's working on social that we all need to be aware of (even if it's uncomfortable) Why more isn't always better and how to use this frame for more leveraged results in your business    Episode Links Join my Facebook group Learn more about Kristin on her website 

In Session 10 with Kristin, we discuss the nuance between when there's something for us to shift internally, and when feeling bad about something is a sign that something needs to practically change. We dive into team, next steps with her funnel, and what should be on her plate in the business and what shouldn't. This is a great episode to reflect on where in your business things feel off because they truly are and what practical and strategic shifts you might need to make to change them.   In this episode, you’ll hear: How the type of wins that matter evolve depending on your stage of business What Kristin needs to see as the solution to most of her problems The most important Q you can ask yourself if you want to scale without losing your mind Background on big funnel decisions Kristin is making The recommendation I'm making for Kristin that seems counterintuitive but could be a true game changer    Episode Links Join my Facebook group Learn more about Kristin on her website 

The thing that most people don't talk about is that scaling comes with tradeoffs. That doesn't mean it's bad, but it does mean we want to go in with our eyes wide open to what those look like. There are also specific strategies that support this and make a big difference in addressing those tradeoffs. We're diving into all of that in today's solo episode.   In this episode, you’ll hear: The part of scaling you need to accept (that no one will tell you) One of the most underrated skills to learn as your business grows The shift in decision making that has to take place to get to your next level Where the overwhelm comes from in this process (and how to address it) The one thing you need to love in order to get the next level results   Episode Links Join my Facebook group Learn more about Kristin on her website 

In Session 9 with Kristin, we discuss if business will always work if it's truly in alignment and do a deep dive on the topic of alignment as a whole. We also discuss what it really means to play the game in business, if that's something Kristin even wants to do, and what it looks like to actually get support and help in doing that. This is an incredibly important episode that blends the feminine and masculine aspects of running a business and is one not to miss.   In this episode, you’ll hear: The most important question you can ask yourself in business The one thing you have to decide to move forward with scaling in a specific way Why "getting out of your comfort zone" isn't the end-all-be-all How the coaching relationship can be a practice ground for big shifts Fixing funnel leaks 101 The big freak out Kristin had and why most of us go through this    Episode Links Join my Facebook group Learn more about Kristin on her website 

In Session 8 with Kristin, we discuss what it means to be able to income plan in your business. We dive into setting up funnels, creating evergreen offers, and what it really looks like to scale. This is invaluable strategic information, but of course, always comes back to mindset too and you'll hear us discuss both in depth in this episode.   In this episode, you’ll hear: The thing that forced Kristin to slow way down and how her team handled things in that process The coaching question I always want to know the answer to when a client tells me they want to dive into income planning The one metric everyone should be thinking about more in their business A detailed number breakdown/example around scaling with ads What's required to 'sell on autopilot' The one mindset shift required to scale in a big way    Episode Links Join my Facebook group Learn more about Kristin on her website 

In Session 7 with Kristin, we discuss the overwhelming impatience that can creep up on us as entrepreneurs. We look at the progress she's made, the goals she's not currently hitting, and do a big reframe on some old patterns coming up in big ways. This is such a good level set episode that reminds us of what progress should or shouldn't look like in coaching and how to stay on track to get the results you want most.   In this episode, you’ll hear: The big challenge Kristin is currently feeling The ultimate hack to success (that so many of us try to skip over) Our process for reframing how Kristin is progressing toward her goals and re-evaluating if she even still wants some of them The thing that's wildly frustrating for so many entrepreneurs and how to shift it An important convo around Kristin's childhood that leads to a breakthrough What it looks like to strategically plan next steps in business around your desires    Episode Links Join my Facebook group Learn more about Kristin on her website 

In this solo episode we dive into what prevents us from getting the support we really need and the ways it's holding us back not only from the results we want, but the experience we want to have in our business. This is an important deep dive that every business owner leading and building a team needs to listen to.   In this episode, you’ll hear: The biggest mistakes we make in trying to get support from our team Why not naming when something doesn't feel good is keeping you from scaling your business How you can take ownership as CEO without having to take responsibility for everything The one thing you need to make time for regularly (that will always produce results) How to set meaningful goals that actually get you and your team moving toward the same outcomes- quickly!    Episode Links Join my Facebook group Learn more about Kristin on her website