347: How to Deliver Advertising That Grows Your Brand with Dan White

On this episode of LID Radio, we’re joined by Michael Stanford to talk about his book Leadership Transition: How Leaders Turn Chaos Into Growth.   About Michael Stanford Michael Stanford is the founder and Managing Director of Summit Leadership, a boutique leadership development organization which supports leaders and their organizations through significant change. He was the head of the Transformational Leadership Practice  (EMEA) at Korn Ferry. Prior to that, he worked as a business leader and consultant in a leading business school.    About Leadership Transition Leadership Transition is the first book to bring fresh wisdom from clinical research in post-trauma growth into the realm of leadership. It takes a careful look at what disrupts leaders most when they experience the sometimes destabilising chaos of transitions in their work, and explores how our minds are programmed to manage the threats and opportunities of dramatic change.

In this episode, we’re joined by Giles Watkins to talk about the second edition of his title, The Positive Sleep Book: A holistic approach to resolve sleep issues and transform your life   About The Positive Sleep Book In the new and updated edition of this enormously popular book, Giles shares the techniques and personal tips that transformed his life and helped him sleep better. Along the way, he explains the importance and function of sleep and how the lack of it typically affects professionals. The book also examines how organizations can promote better sleep.   About Giles Watkins Giles Watkins is an author, coach, speaker, and the founder of Positive Sleep. He has over 35 years of global business and general management experience in enabling leaders to solve problems, achieve balance, deliver superior results and sleep better at night.

On this episode of LID Radio podcast, we're joined by Alan Williams and Dave Stubberfield to talk about their new book Supercharging the Customer Experience.   About Alan Williams and Dave Stubberfield Alan Williams is the founder of SERVICEBRAND GLOBAL and advises business leaders internationally to deliver value-driven service. Dave Stubberfield is the director of Carter Consultancy and specializes in enabling cultural transformation to help businesses achieve greatness.    About Supercharging the Customer Experience Supercharging the Customer Experience defines a unique fresh approach to the design, implementation and development of customer experience strategy in any organization.

On this episode of LID Radio Podcast, we're joined by best-selling author Anthony 'Tas' Tasgal to talk about his latest title, The Consumer Behaviour Book. About Anthony Tasgal Tas is a man of many lanyards: trainer, author, TEDx speaker, brand and comms strategist and lecturer. He spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. He is author of The Insight Book, The Storytelling Book, The Storytelling Workbook, Incitations, and The Inspiratorium (all published by LID). About The Cosnumer Behaviour Book In The Consumer Behaviour Book, Tas uses behavioural economics as the foundation to explain the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making.

On this episode of LID Radio Podcast, we're joined by Marc Beretta to talk about his new book Leadership Landmarks: Going Behind the Scenes of leadership and Human Development   About Marc Beretta Marc Beretta is Academic Director for Executive Programs and  Affiliate Professor at HEC Paris. He also teaches at Trium Global Executive MBA. He has been coaching and developing executives for over 20 years. He is  the CEO and Founder of Inis Alga, a leadership development consultancy, and Anailis, a coaching school.    About Leadership Landmarks Based on Marc’s experience, Leadership Landmarks takes you behind the scenes of effective leadership and personal development. The book gives access to the secrets of great leaders in overcoming obstacles, staying healthy, promoting agility and autonomy, being eco-friendly, being demanding and fair, and developing kindness and empathy.

On this episode of LID Radio Podcast, we're joined by Kevin Duncan to talk about the 10th anniversary edition of his best-seller The Diagrams Book. About Kevin Duncan    Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. After 20 years in advertising, he has spent the last 24 as an independent troubleshooter, advising companies on how to change their businesses for the better. He is the author of numerous business books including the Smart Thinking Book and The Ideas Book.   About The Diagrams Book The Diagrams Book is a classic. The author has spent a decade collecting the world’s most helpful diagrams, and here is the result. Over 100,000 copies and 15 translations later, this 10th anniversary edition contains 100 diagrams, 50 of them new from the original. Check out the book: https://www.lidpublishing.com/books/the-diagrams-book-10th-anniversary-edition/

On this episode of LID Radio Podcast, we're joined by Dan White to talk about his latest book, The Smart Advertising Book: How to deliver advertising that grows your brand About Dan White Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Soft Skills Book, The Smart Marketing Book and The Smart Branding Book (all published by LID). About The Smart Advertising Book The Smart Advertising Book presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations. 

On this episode of LID Radio Podcast, we're joined by Myles Downey to talk about the latest edition of his classic Effective Modern Coaching: The Principles and Art of Successful Business Coaching About Myles Downey Myles Downey is recognized as one of the world’s leading business coaches. He was the Founder of The School of Coaching in 1996, the first institution in Europe to focus exclusively on the development of coaching skills for coaches, managers and leaders. He is the author of Enabling Genius and The Enabling Manager (LID). About Effective Modern Coaching Effective Modern Coaching is a classic and inspiring book that aims to develop managers and executives into great coaches, who can transform the performance of individuals and teams in their organizations

On this episode of LID Radio Podcast, we're joined by David Chudwin to talk about his book The Magical Decade: A Personal Memoir and Popular History of 1965-75. About David Chuwdin David Chudwin grew up in Chicago. He eventually received his medical degree from University of Michigan and became a medical practitioner. However, David was also a journalist in his teenage years and covered the Apollo 11 Moon launch, which he went on to write about in his first book, I Was a Teenage Space Reporter.   About The Magical Decade In The Magical Decade, David synthesizes by topic his memories of the time between 1965-and 1975 with brief histories of the events and their backgrounds, making this a unique personal memoir of a life-changing decade for many people in America.

On this episode of LID Radio Podcast, we've got Catherine Xiang with us to talk about her book Bridging the Gap: An Introduction to Intercultural Communication with China.   About Catherine Xiang Dr Catherine Xiang is the Head of East Asian Languages at LSE, Programme Director of LSE’s BSc International Relations and Chinese course, and UK Director of LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China.   About Bridging the Gap Bridging the Gap unravels the nuances of effective communication in China. It introduces readers to the basics of intercultural communication. It also highlights cultural, linguistic, and socio-economic factors that shape how Chinese people communicate. Check out the book: https://www.lidpublishing.com/books/bridging-the-gap/