Sales Isn’t Sleazy - If You’re Doing It Right | Lisa McLeod | 636

What if the secret to extraordinary sales success wasn't pressure—but purpose? Lisa McLeod believes the best salespeople aren't chasing quotas. They're chasing impact. Lisa is a bestselling author of "Selling with Noble Purpose", keynote speaker, and creator of the Noble Purpose business philosophy. Her work has reached over 2 million people on LinkedIn Learning and been featured in Harvard Business Review. In this episode of Leveraging Thought Leadership, we dive deep into the heart of what drives real, sustainable sales success—and how organizations can embrace the purpose to outperform the market by 350%. We talk about the surprising results of Lisa’s research into top-performing sales teams. Spoiler alert: the best sellers aren’t ruthless closers—they’re purpose-driven professionals who genuinely care about making a difference. Lisa shares how she fused two sides of her life—sales and soul—to build a thriving thought leadership business that helps global brands like Hilton and ThyssenKrupp transform their culture from the inside out. Lisa also opens up about the business side of thought leadership. She discusses the challenges of scaling ideas across massive organizations and why turning insight into action requires more than just great content—it requires packaging, structure, and a path for others to teach it. If you're a thought leader wrestling with how to turn your big ideas into business results—or if you’re trying to bring more meaning into your work—this conversation is for you. Three Key Takeaways: • Purpose-driven sales outperform — Salespeople who focus on improving customers' lives consistently outperform their peers, proving that noble purpose is a strategic advantage, not just a feel-good concept. • Sales has an image problem — The profession is too often defined by its worst examples, but true sales success comes from empathy, trust, and a desire to serve—especially in B2B environments. • Thought leaders must sell their ideas — To create impact, you must connect your insights to the client’s pain points and speak their language; selling isn’t about being pushy, it’s about being relevant and solving real problems. If today’s conversation on purpose-driven sales sparked something for you, you won’t want to miss our episode with Mike Latch and Gregg Murphy, Scaling Sales, Not Sacrificing Quality – The AI-Driven Secret to Billion-Dollar Growth. While Lisa McLeod explores the human side of sales—leading with empathy and purpose—Mike and Gregg dive into how organizations can scale that impact without losing what makes it effective. Together, these episodes paint a powerful picture of what modern sales success looks like: purpose at the core, with systems that support it at scale. Listen next and discover how to align purpose with process to drive real, lasting growth.

Can an introvert become an influential thought leader? Today, Bill Sherman speaks with Sean Barnes, executive coach, speaker, and host of The Way of the Wolf Podcast. Sean didn't start out comfortable on stage. In fact, his first speaking experience—presenting technical details to executives—was uncomfortable enough to make many quit. Instead, it sparked his determination to transform discomfort into impactful communication. Sean shares his journey from tech executive to thought leadership advocate, highlighting how he incrementally built confidence through intentional practice and feedback. He emphasizes the power of storytelling to make complex ideas relatable and memorable, explaining how shifting focus from himself to the narrative eased his speaking anxiety. They explore Sean's venture into podcasting, where he initially struggled with mechanical scripts and low viewership. Sean describes how persistent commitment and iterative improvement turned his podcast into a thriving platform, dedicated to helping listeners grow as leaders. Sean and Bill discuss the crucial mindset shift from personal achievement to enabling others' success. Sean reveals how adopting this philosophy transformed his professional trajectory, opened doors, and deepened his fulfillment beyond financial gain. Listeners will find valuable insights on overcoming introversion, harnessing storytelling for greater influence, and why true leadership is about elevating others. Three Key Takeaways: • Public speaking is not an innate talent reserved for extroverts, but a learnable skill developed through intentional practice, consistent feedback, and stepping courageously into discomfort to incrementally build confidence and effectiveness. • Storytelling is a powerful tool for making complex or technical information engaging, relatable, and memorable, helping audiences emotionally connect to your message and amplifying your thought leadership impact. • Genuine leadership and thought leadership arise not from personal accomplishments alone, but from shifting focus toward empowering others—enabling their growth, success, and influence, thereby expanding your own legacy and effectiveness. For a deeper exploration of introverted leadership, listen to this episode with Marcel Wijermars' conversation on "Introverted Leadership." While Sean Barnes shares his transformation from public speaking anxiety into impactful storytelling, Marcel provides practical strategies for introverts to excel at networking and energy management. Together, these episodes reveal how introversion, when leveraged strategically, becomes a powerful advantage in authentic leadership and influential communication.

Is college really the only path to career success? In this compelling episode of Leveraging Thought Leadership, host Bill Sherman speaks with Lawrese Brown, author of "I Don't Have to Go to College: Discover Well-Paying Jobs that Don't Require a Four-Year College Degree". Lawrese passionately challenges outdated ideas about success, advocating alternative pathways like apprenticeships, boot camps, and vocational training. Originally, Lawrese targeted her message to parents, aiming to reshape perceptions about college as the only route to financial stability. However, she discovered parents often held strong, traditional beliefs about higher education. Shifting her focus directly to students opened powerful conversations. Today's youth, she found, are eager for practical guidance and alternative routes aligned with their true interests. Lawrese reveals how crucial it is for students to trust their instincts, choose careers based on personal values, and recognize multiple forms of intelligence beyond academics. She argues that greater awareness and visibility of non-college paths will empower students, improve self-esteem, and encourage more fulfilling career choices. Lawrese pushes listeners to rethink the "college-or-bust" narrative and advocates celebrating individual paths to success. Three Key Takeaways: • College isn't the only pathway to career success. Alternative routes like apprenticeships, vocational training, and boot camps offer viable, fulfilling opportunities. • Targeting the right audience matters. Shifting the message from parents, who often hold traditional views on education, directly to students can open doors to meaningful conversations and greater openness. • Empowering young people with practical knowledge of alternative career paths encourages informed decisions, higher self-esteem, and more aligned, fulfilling careers. Lawrese Brown emphasizes the importance of crafting your own unique career path, a message echoed by Tony Martignetti in his episode on personal leadership journeys. Check out Tony’s insights for more on challenging conventional thinking. Together, these conversations inspire you to redefine success on your own terms, driven by passion, curiosity, and genuine fulfillment.

Ever felt awkward in a meeting, on stage, or in a tough conversation? What if that discomfort wasn’t a weakness—but an advantage? In this episode of Leveraging Thought Leadership, Peter sits down with workplace performance expert Henna Pryor, author of Good Awkward, to explore the hidden power of social discomfort. Henna breaks down why avoiding awkward moments only makes them worse—and how embracing them can lead to stronger communication, better leadership, and a more resilient mindset. They discuss why so many leaders fear saying the wrong thing (especially in today’s hyper-visible world), how the "spotlight effect" distorts our self-perception, and why placing small bets is the key to building a thought leadership platform. Henna also shares her journey from finance to executive coaching to keynote speaking—proving that growth often comes from stepping into discomfort. This conversation will change the way you think about awkwardness—and might just help you unlock your next big leadership breakthrough. Three Key Takeaways: • Avoiding Awkwardness Makes It Worse – Awkward moments happen to everyone, but dodging them only amplifies the discomfort. Acknowledging and embracing these moments can make you appear more confident and authentic. • Small Bets Lead to Big Wins – Instead of making massive, risky moves, successful thought leaders test ideas by placing small bets—through LinkedIn posts, speaking engagements, or content experiments—to see what resonates before doubling down. • Your Perceived Failures Matter Less Than You Think – The "spotlight effect" tricks us into believing people notice our mistakes more than they actually do. In reality, most people quickly move on—so stop overanalyzing and keep moving forward. Awkward moments often come from misspeaking or making mistakes. Just as Henna Pryor suggests addressing the awkward head-on, Priya Nalkur encourages leaders to embrace imperfection. Both perspectives highlight the power of authenticity and resilience in leadership. If you want to learn how to turn your perceived flaws or failures into strengths, don’t miss this episode 554 - Embracing Imperfection!

How do you turn an idea into lasting thought leadership? Dr. Ruth Gotian has done just that—translating academic research on high achievers into actionable insights that help individuals and organizations thrive. In this episode, we explore the power of mentorship, the resilience of high achievers, and the relentless pursuit of excellence. Ruth shares stories of Olympic champions, astronauts, and Nobel laureates who refused to settle for mediocrity. Like Dr. Peggy Whitson, who applied to NASA for a decade before becoming the agency’s chief astronaut. Or the Olympian already planning his next win on the flight home. Ruth knows success isn’t a talent—it's a learned skill. She shares how to identify your superpowers, leverage them, and plant ambition like a seed that grows into unstoppable drive. She also reveals her own journey of thought leadership—from struggling with the first chapter of The Success Factor to writing books, speaking globally, and democratizing knowledge in every format possible. Her latest book, The Financial Times Guide to Mentoring: A Complete Guide to Effective Mentoring (The FT Guides), co-authored with Andy Lopata, was named Runner-Up for Leadership Book of the Year (The Leadership Awards 2024). Whether you're looking to elevate your own success or help others rise, Ruth’s insights will change the way you think about achievement. Three Key Takeaways: • Success is a Learned Skill, Not Just Talent – High achievers aren’t born extraordinary; they develop habits, resilience, and a relentless pursuit of growth. Whether it's Olympians, astronauts, or Nobel laureates, they all follow a process to success that anyone can adopt. • Mentorship is a Game-Changer – The right mentors can push you further than you ever imagined. Surround yourself with people who believe in you more than you believe in yourself, ask the tough questions, and challenge you to think bigger. (The Financial Times Guide to Mentoring explores this in depth.) • Persistence Separates the Good from the Great – Dr. Peggy Whitson applied to be an astronaut for 10 years before finally being accepted—then went on to become NASA’s Chief Astronaut. The difference between those who succeed and those who don’t? They refuse to give up. Want to know if you are a High Achiever?  Take this 2 minute assessment to find out.

Are you really a thought leader—or just claiming the title? Today's guest Mischa Zvegintzov, Chief Influence Officer at Influence Army, thought he was a Thought Leader.  As a sales expert with decades of experience, he knew how to pitch. But when a podcast host bluntly told him, “You don’t look like a thought leader,” everything changed. In this episode, Mischa shares how he pivoted from traditional sales tactics to leveraging podcast guesting as his primary vehicle for influence. He reveals how appearing on 100+ shows transformed his credibility, opened doors, and led to unexpected opportunities. Peter and Mischa also dive into the hidden power of podcast guesting—why it's more than just getting on a mic, how to “hijack” an audience the right way, and why most guests completely miss out on maximizing their impact. If you’ve ever wondered whether you’re showing up as a true thought leader or just another name in the noise, this conversation is for you. Expect candid insights, hard-hitting truths, and actionable takeaways on elevating your brand, proving your expertise, and turning podcasting into a game-changing growth strategy. Listen now and learn how to amplify your thought leadership without breaking the bank. Three Key Takeaways: • Podcast guesting is a powerful thought leadership tool – Being a guest on the right podcasts allows you to tap into established audiences, build credibility, and position yourself as an expert without heavy marketing spend. • Most guests fail to maximize their impact – Simply appearing on a podcast isn’t enough; thought leaders must engage in strategic pre-show preparation, deliver value-driven conversations, and actively promote their episodes post-release. • Thought leadership is about proof, not claims – Having a strong message isn’t enough; you need visible credibility. Leveraging podcast guesting effectively can create the social proof necessary to establish real authority in your space. If you've had trouble finding the distinction between Thought Leader and Influencer check out this video by Peter Winick to learn the difference.

Can social media predict the stock market? Vuk Vukovic, CIO and co-founder of Oraclum Capital, believes it can. His hedge fund leverages the wisdom of the crowd and a proprietary network analysis of social media bubbles to forecast weekly equity market movements. With a PhD in political economics and a track record of accurately predicting elections—including Brexit and Trump—he's now applying his methodology to finance. Vuk started by testing his theory transparently, using his own money and publishing every move in a newsletter. The results? Turning $1,000 into $54,000 in just two years. His audience didn't just watch—they invested. Half of his initial hedge fund backers came from readers who followed his journey. The secret isn't just crowd wisdom. It’s about identifying and weighting opinions correctly. Some people—especially those stuck in echo chambers—make terrible predictors. Vuk’s method filters out the noise, finding the right voices to forecast market trends with over 60% accuracy. Beyond trading, he’s expanding his thought leadership through speaking, writing, and his new book, Elite Networks: The Political Economy of Inequality. By connecting network theory to both financial markets and political influence, he’s building a broader platform for his ideas. Listen in as we explore the intersection of thought leadership, data-driven forecasting, and the power of social media. Three Key Takeaways: • The Wisdom of Crowds Works—If You Filter the Right Voices Crowd predictions are powerful, but only when analyzed correctly. Vuk’s methodology accounts for social media bubbles and bias, identifying the most reliable predictors rather than just following the loudest opinions. • Transparency Builds Trust—and Attracts Investors By publicly testing his trading model with his own money, Vuk proved its effectiveness. His thought leadership strategy—sharing real results in a newsletter—turned followers into hedge fund backers. • Network Theory Applies Beyond Finance Vuk’s research on elite influence and inequality connects directly to his market prediction model. Whether in politics or finance, understanding how people interact within networks provides a competitive edge.

How do you lead in a world where the future keeps shifting? Dr. Nada Sanders, a distinguished professor at Northeastern University, an expert in supply chain management and AI-driven decision-making, believes the key is humility. In this episode, we dive into why thought leaders must stay agile, question assumptions, and embrace uncertainty. AI is reshaping business, but no one truly knows what the future holds. Leaders are under pressure to "do something" with AI, yet many don't fully understand its implications. Nada argues that real success lies in balancing human intelligence with machine capabilities—knowing when to trust AI and when to override it. We explore how thought leadership is evolving in this era of rapid change. From the risk of AI-generated misinformation to the need for cross-disciplinary expertise, Nada reveals why rigid thinking is a liability. Thought leaders must develop skills in critical thinking, scenario planning, and resilience. The best leaders won’t be those who make bold, absolute claims—they’ll be the ones who stay curious, adapt quickly, and help others navigate the unknown. As AI-generated content increases, the ability to discern truth from illusion becomes essential. Nada shares why experience matters more than ever and why businesses that sideline senior expertise in favor of digital skills alone are making a critical mistake. Success will come to those who combine deep domain knowledge with the agility to reframe their thinking. We also discuss the future of human-machine collaboration, the power of philosophy in leadership, and why taking time to reflect is more important than ever. Thought leadership isn't just about sharing ideas—it’s about asking the right questions and challenging the status quo. Three Key Takeaways: • Humility is a Superpower in AI-Driven Leadership – Thought leaders must embrace uncertainty and continuously update their perspectives. Absolute certainty is a liability in a world where change is constant. The best leaders will ask, “What don’t we know?” instead of making rigid predictions. • AI is a Tool, Not a Replacement for Human Judgment – AI can generate insights, but it lacks context, experience, and the ability to distinguish truth from misinformation. The leaders who thrive will be those who know when to trust AI, when to challenge it, and how to integrate human expertise with machine intelligence. • Success Requires Cross-Disciplinary Thinking and Adaptability – Siloed expertise is no longer enough. Leaders must develop broad knowledge, connect insights across disciplines, and stay agile. Organizations that combine senior experience with emerging digital skills will have a competitive advantage over those that rely solely on technology. If you are interested in the way AI as a tool is being used in the Thought Leadership space listen to this episode with guest Stephanie Grayson about getting good ideas in front of the right audience and how AI can help.

Can you scale sales without sacrificing quality? Gregg Murphy and Mike Latch have done it—taking a company from $50 million to a billion-dollar run rate. The secret? A fusion of technology, strategic sales processes, and thought leadership that turns even mid-level sales reps into top performers. Now, they’re sharing their insights in their book "Sales Sucks...But It Doesn't Have To: Transform New Reps into Top Performers and Scale Your Sales Org from Millions to Billions"  and their AI-driven platform, Patter AI. In this episode, they reveal how they built a system that trained 250 new sales reps a month, slashed onboarding time, and transformed how complex sales are executed. We explore the power of scripting—not as a robotic sales pitch, but as a framework for high-value conversations. Gregg and Mike break down the tech-human synergy that accelerates performance and how their approach challenges the way organizations think about sales training. If you're looking to scale your team, optimize performance, and create a sales culture that thrives—this episode is a must-listen. • Sales Scaling Requires Strategy & Tech – Growing from $50M to $1B wasn’t luck; it was a mix of AI-driven enablement, structured scripting, and a clear sales process that rapidly trained new reps. • Mid-Level Reps Are the Untapped Opportunity – Instead of focusing only on top performers, optimizing mid-tier sales reps can create massive gains with the right tools and training. • Scripting Isn’t a Crutch—It’s a Superpower – When done right, scripting doesn’t make sales robotic; it empowers reps to have high-value conversations that drive better decisions and results. If you are struggling to accelerate your sales or are in need of an updated strategy reach out to the team at Thought Leadership Leverage to book a session to discuss how we can help you.

Are you truly connected—to yourself, to others, to your purpose? Dr. Adam Dorsay, psychologist, TEDx speaker, and author, joins me for a deep conversation on how connection shapes our lives. From working with Silicon Valley execs to writing his new book Super Psyched, Adam explores the ways we build (or neglect) meaningful connections. We dive into the challenges of self-awareness, the dangers of distraction, and why so many high-achievers struggle with emotional depth. Adam shares powerful insights on how small, intentional shifts can lead to richer relationships, greater resilience, and a more fulfilling life. He also opens up about his own journey—overcoming dyslexia and ADHD, reinventing himself in midlife, and learning to communicate his ideas in a way that truly resonates. Whether you’re a leader, creator, or someone seeking more meaning, this episode will inspire you to rethink how you engage with the world around you. And if you’ve ever struggled to finish a book, Adam has some surprising lessons on what it really takes to turn big ideas into something lasting. Tune in to rethink connection, intention, and what it means to be truly alive. • Connection Starts with You – Many people look outward when they feel disconnected, blaming relationships, work, or circumstances. But real, lasting connection begins with self-awareness and intentionality. If you don’t connect with yourself first, every other connection will suffer. • Distraction is the Enemy of Meaningful Relationships – Social media, endless to-do lists, and digital distractions are stealing our ability to be present. Small, intentional actions—like sending a thoughtful voice message or truly listening in a conversation—can transform our personal and professional relationships. • Intentional Living Requires Effort – Most people let life happen to them rather than actively shaping their experiences. Taking time to reflect on what truly brings joy and fulfillment can help avoid the regret of “love left on the table.” Thought leaders must apply the same strategic thinking to their personal lives as they do to their work. Adam explores the critical role of self-awareness and intentionality in building meaningful connections. In this short video, Peter highlights how a lack of self-awareness can unknowingly lead to self-sabotage.