Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

14/01/2026

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

0:00

51:43

In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks some key ideas from his book, including how to apply loss aversion, how to prevent incentives from backfiring and the importance of product naming.

Mais episódios de "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."

Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
14/01/2026
51:43
In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks some key ideas from his book, including how to apply loss aversion, how to prevent incentives from backfiring and the importance of product naming.
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Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Mais episódios de "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."

Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change

CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them

CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence

Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick

How small behavioral nudges can transform culture and performance at work

Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

Behavioral Science For Agencies: Copywriting

Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action

How BMW leveraged the fresh start effect to win over new drivers