Why Consumer Apps Win (or Die) by Day 30

How Vibe Coding Is Killing the Engineering Backlog

Vibe Coding Is Killing the Engineering Backlog

Welcome to Let’s Chat—Iterable’s weekly series on the marketing moments that matter. Today, we’re exploring FinTech—and the uniquely high bar this industry faces when it comes to customer trust.

Welcome back to Let’s Chat—Iterable’s deep dive on marketing’s biggest shifts. This week, we’re digging into consumer and lifestyle apps: from meditation to meal kits, fitness to finance, these apps are shaping daily habits—but struggling to hold attention.This is a massive market, where downloads are plentiful but long‑term engagement is elusive. The global mobile app market is projected to reach $756 billion by 2025, with lifestyle and health apps leading the charge. Yet on average, 95% of app users churn by Day 30.So what separates the apps we delete from the ones we use every day? It comes down to engagement. More specifically: predictive, personalized, habit-forming engagement.Let’s break down how leading brands are solving for silent churn—and how you can too.

Welcome back to Let’s Chat—Iterable’s weekly download on marketing’s biggest shifts. This week, we’re diving into two-sided marketplaces: where buyers and sellers meet, algorithms guide discovery, and marketers work double-time to keep both sides engaged.

What Cult Brands Know That the Rest Don't

This week, we’re breaking down a topic that’s foundational but often overlooked—email deliverability. Because no matter how great your message is, it can’t drive impact if it never reaches the inbox.

This week, we’re talking Black Friday and Cyber Monday and how to break free from discount dependency during high-volume holiday moments to build real, lasting customer relationships. Let’s get into it.

Welcome back to Let’s Chat—where we unpack the marketing ideas worth stealing and the tactics worth trying. Today, we’re taking on one of marketing’s oldest habits: the trusty persona. You know the drill—“Emily, 32, Urban Millennial.” Cute bio. Stock photo. A handful of assumptions. But here’s the problem: in 2025, Emily’s already five steps ahead of you…and your static persona has no idea where she went.

Welcome back to Let’s Chat, your go-to series for what’s trending in marketing. This week, we’re diving into a seasonal moment with serious staying power: back-to-school marketing.