Leadership is Female podcast

212. You Have to Show UP! with Erika Hanafin Feldhus, CEO & Co-Founder of Hello Mamas

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Guest: Erika Hanafin Feldhus, CEO & Co-Founder of Hello Mamas


In today’s episode, we’re joined by Erika Hanafin Feldhus, a powerhouse business leader, dedicated mom, and fierce advocate for women in business. As the CEO and co-founder of Hello Mamas, Erika is on a mission to empower moms to thrive in all aspects of their lives—personally, professionally, and everything in between.

With over 15 years of experience in business development, operations, revenue management, and diverse fundraising models, Erika has helped grow small businesses across various industries. Her expertise has led to the successful acquisition of multiple startups, including her transformative leadership role at HeyMama, a community for moms in business.

Through her work, Erika has learned that a company’s culture is essential to its success, and she is passionate about fostering supportive and inclusive corporate environments. In this episode, we dive into her entrepreneurial journey, the launch of Hello Mamas, and how she’s creating a community where moms can connect, thrive, and grow their businesses while balancing the demands of family life.



In this episode, we discuss:

  • Erika’s entrepreneurial journey: From growing up in a family of CEOs to leading the charge at multiple startups, Erika shares her experiences and how she learned the ins and outs of business leadership.

  • Creating Hello Mamas: Erika talks about the mission behind Hello Mamas and the importance of providing tools, resources, and connections to empower moms in business. She also shares how the platform helps moms thrive in both their personal and professional lives.

  • Balancing motherhood and career: As a mom, entrepreneur, and leader, Erika shares her personal strategies for balancing the high demands of business with her role at home—and offers advice to other working moms striving to do the same.

  • Fundraising and business development: With a wealth of experience in business development and diverse fundraising models, Erika discusses her role in scaling businesses and securing funding for women-led startups.

  • Empowering women in leadership: Erika reflects on her time at HeyMama and the impact she had on the community of over 75,000 moms in business. She shares her vision for the future of Hello Mamas and how she plans to expand its reach and impact.



Key Takeaways:

  • Erika’s experience shows that company culture is at the heart of any successful business, especially when it comes to empowering women.

  • Hello Mamas is transforming the way moms approach business by offering a supportive community that helps them balance career ambitions with family life.

  • Erika emphasizes the importance of mentorship, collaboration, and empowerment for women in business, especially through networking and peer support.

  • Work-life balance is not a myth! Erika offers practical advice for moms striving to juggle high-pressure careers with the demands of raising a family.

Links & Resources:

  • Learn more about Hello Mamas: www.hellomamas.com

  • Erika’s Website: www.erikahanafinfeldhus.com

  • Connect with Erika on LinkedIn: Erika Hanafin Feldhus



Connect with Erika:

  • Instagram: @ErikaHanafinFeldhus



Don’t miss this inspiring conversation with Erika Hanafin Feldhus, as we discuss how she’s changing the landscape for women entrepreneurs and supporting moms to achieve success on their own terms!

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