Building a Truly Engaging Brand That Starts Conversations with Kenny Nguyen at ThreeSixtyEight
Kenny Nguyen, CEO and Co-Founder at ThreeSixtyEight, shares his iconic journey that led him to help #B2B #businessleaders find their purpose and their brand.
Kenny says that building an engaging brand is the best way for companies to grow their customers. Customers shouldn’t feel they are being marketed to but instead feel like they are part of a community they have a voice in. To achieve this, your company needs to be doing what you say your brand does. And it’s essential that your brand focuses on what matters to your customers.
Kenny shares how his stumbles helped him find his purpose. He also talks about how #leadership should recruit ahead and attract the right people, and that creativity is essential to expand how you think and to see things differently.
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