Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

On this episode, James Layfield, Founder of Clearfind and Awesomage, shares how he is helping #B2B companies save on software, while also making a difference in the lives of orphans.Software costs are always at top of mind for #businessleaders. Many companies accumulate a large amount of technical debt as they subscribe to systems that were imperative in their time. The downside is that #leadership, especially in large corporations, can lose sight of the software’s value or whether its features are now redundant.James solves this problem with his AI-based system. He uses a performance-based model that takes a percentage of the money saved. And the profits are used to help orphans in developing countries. James and his team are driven by this greater purpose and the desire to make a difference.Resources mentioned:Awesomage website - https://awesomage.org/Awesomage YouTube videos - https://www.youtube.com/@awesomage/featuredClearfield website - https://www.clearfind.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations. We handle everything else. Learn more at ContentAllies.com#leadership

On this episode, Saira Gangji, Principal and Workplace Investigator at hrology, discusses the benefits of a positive workplace culture. Saira urges #B2B #businessleaders to take a proactive approach to building such a culture as a priority.Saira’s journey began within a toxic work environment, and she describes how such an environment drains people of their motivation and their interdependence. The result is that they are afraid to share and their creativity is stifled. Poor productivity ensues, together with spiraling costs as performance tanks and attrition spikes. Furthermore, toxic companies can suffer from bad marketing that affects their customer-facing brand. #Leadership should rush to create a positive culture built on a foundation of respect from day one. This will lead to long-term gains and a healthy company.Saira Gangji - https://www.linkedin.com/in/sairagangji/?originalSubdomain=cahrology - https://www.linkedin.com/company/hrology/?originalSubdomain=caThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Scott Megill, President and CEO at Coriell Life Sciences, shares the exciting #leadership journey that brought him to the helm of one of the most innovative #B2B health-tech companies. Coriell Life Sciences helps healthcare providers find the most efficient and beneficial medical treatment for patients using existing knowledge of genetic technology. Scott shares how he taps into his love for technology and innovation and combines it with the greater purpose of making an impact on people’s lives. This combination fuels his passion and, through it, he draws inspiration and enjoyment from his work. He urges #businessleaders to combine their passion with a purpose to find the way forward and upward.Scott also shares how it’s important to be patient in healthcare innovations. It’s essential to hedge towards that longer-term goal or you will find yourself falling short.Scott Megill - https://www.linkedin.com/in/scottmegill/Coriell Life Sciences - https://www.linkedin.com/company/corielllife/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

On this episode, Jeff Dudan, Franchise Executive at Dudan Group and Chairman and CEO at Homefront Brands, shares how #B2B #businessleaders can up their game in #leadership by developing themselves.Jeff establishes a strong link between your capability as a leader and how your company performs. He emphasizes the importance of reflection and self-awareness to know your strengths and your opportunities. Once you’ve established a baseline, you can proceed to more effective ways to develop your full potential. Jeff recommends looking at your previous experiences to develop yourself as a leader — consider what you can replicate and what you can improve on. He also thinks it’s a great idea to network with like-minded people to gain valuable insights. And he says you should never limit yourself to one field because it’s possible to learn anything.Jeff Dudan - https://www.linkedin.com/in/jeffdudan/Dudan Group - https://www.linkedin.com/company/dudan-group/Homefront Brands - https://www.linkedin.com/company/homefront-brands/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Drew Moffitt, Marketing at Kumospace, talks about his startup experiences and the tactics he mastered along the way. One key tactic #B2B #businessleaders will find interesting is the value of agility and iteration. Drew’s current company, Kumospace, was originally set up to host virtual conferences. When physical conferences started coming back, they noticed an interesting thing with their data: Companies were using Kumospace’s tool as a means to hold a virtual office and collaborate better. They made this shift and gained even more traction.This approach resonates with Drew’s experience hacking the timeline in coming up with a viable MVP. By leveraging existing technologies and suppliers along with some simple, manual testing, you can iterate efficiently and gain traction with a proof of concept. This time saved is essential for #leadership in the market.This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Michael Johnson, Chief Executive Officer at Metrc talks about taking #B2B companies from start-up to grown-up. Michael’s approach centers around finding the right ways to make your customers happy. He believes that #leadership should kick off by paying close attention to employees. Your employees are the ones that really understand the inner workings of your business and can provide direction for your customers. He also believes in going directly to the customer for feedback — to truly know their business problems and be better at delivering solutions.Michael advocates employing like-cultured people and empowering them to help your business grow. He also encourages new #businessleaders to find their niche and their ‘superpower’. This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Kenny Nguyen, CEO and Co-Founder at ThreeSixtyEight, shares his iconic journey that led him to help #B2B #businessleaders find their purpose and their brand.Kenny says that building an engaging brand is the best way for companies to grow their customers. Customers shouldn’t feel they are being marketed to but instead feel like they are part of a community they have a voice in. To achieve this, your company needs to be doing what you say your brand does. And it’s essential that your brand focuses on what matters to your customers. Kenny shares how his stumbles helped him find his purpose. He also talks about how #leadership should recruit ahead and attract the right people, and that creativity is essential to expand how you think and to see things differently.This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Leela Gill, Chief Marketing Officer at 1health shares how she found her purpose in marketing. She also dishes out some key insights that #b2b #businessleaders will find relevant and educational.Leela has taken several roles but found her calling in marketing. She feels that marketing’s role is the glue that brings the #leadership of the company together. This helped her realize her “why” in her career. Marketing is a change catalyst, calling customers to change and jump on, it also helps the organization transform through effective communication.She shares how sales and marketing need to collaborate more than ever. Having shared metrics can help the company achieve growth and revenue even with differing functions. She also believes in the power of being able to unplug and recharge in order to be more productive.This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Mike Figliuolo, Managing Director at thoughtLEADERS, LLC, shares great #leadership lessons that can help #b2b #businessleaders become more successful.Mike discusses the importance of making decisions quickly but rationally. They also need to be flexible enough to recognize new information that allows them to correct a course of action. Mike talks about how to maximize your time by building the right team. He thinks leaders shouldn’t sweat over the small stuff. They need to identify people’s strengths and have them run with tasks that require those skills. It’s equally important to know when someone on your team isn’t in the right place and help them find the right role.Freeing up time is vital because it allows you to focus more on strategy and development. Mike recommends at least two solid hours per week for this. This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Jason Ray, Co-Founder & CEO at Paperless Parts, Inc. shares how his passion for manufacturing physical parts led him to start a #B2B company. During Jason’s path to purchasing a machine shop, he unraveled how the front office was outdated. Processes like costing, supply chain management and customer interaction were underserved.One major challenge was downloading decades of experience into working software models. Jason decided to have his software complement the human brain and provide enhancements to effective decision-making. Jason urges #businessleaders to set their prioritization because life is an equation that always equals 24. Maximizing these hours is key to success. He thinks growth is extremely hard. It’s vital to emphasize your team’s social aspect to lift one another. His #leadership highlights being together in one space for teammates to be there for each other.Founders looking to innovate and find their next great idea will love Jason’s story and insight.#LeadershipThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com