Mindjacking: When Your Opinions Aren’t Yours

You've built a toolkit over the last several episodes. Logical reasoning. Causal thinking. Mental models. Serious intellectual firepower. Now the uncomfortable question: When's the last time you actually used it to make a decision? Not a decision you think you made. One where you evaluated the options yourself. Weighed the evidence. Formed your own conclusion. […]

This week, I'm in Las Vegas, Nevada, at the annual Consumer Electronics Show 2026. If you've been following me for long, you know I do this every year. This is 20-plus years I've been coming to the Consumer Electronics Show. Normally, I don't cover tech and new products here—except for once a year at CES. […]

Twenty-one years. That's how long I've been doing this. Producing content. Showing up. Week after week, with only a handful of exceptions—most of them involving hospitals and cardiac surgeons, but that's another story. After twenty-one years, you learn what lands and what doesn't. You learn not to get too attached because you never know what's […]

Before the Space Shuttle Challenger exploded in 1986, NASA management officially estimated the probability of catastrophic failure at one in one hundred thousand. That's about the same odds as getting struck by lightning while being attacked by a shark. The engineers working on the actual rockets? They estimated the risk at closer to one in […]

Quick—which is more dangerous: the thing that kills 50,000 Americans every year, or the thing that kills 50? Your brain says the first one, obviously. The data says you're dead wrong. Heart disease kills 700,000 people annually, but you're not terrified of cheeseburgers. Shark attacks kill about 10 people worldwide per year, but millions of […]

I stepped out of the shower in March and my chest split open. Not a metaphor. The surgical incision from my cardiac device procedure just… opened. Blood and fluid everywhere. Three bath towels to stop it. My wife—a nurse, the exact person I needed—was in Chicago dealing with her parents’ estate. Both had just died. […]

In August 2025, Polish researchers tested something nobody had thought to check: what happens to doctors' skills after they rely on AI assistance? The AI worked perfectly—catching problems during colonoscopies, flagging abnormalities faster than human eyes could. But when researchers pulled the AI away, the doctors' detection rates had dropped. They'd become less skilled at […]

You're frozen. The deadline's approaching. You don't have all the data. Everyone wants certainty. You can't give it. Sound familiar? Maybe it's a hiring decision with three qualified candidates and red flags on each one. Or a product launch where the market research is mixed. Or a career pivot where you can't predict which path […]

Try to go through a day without using an analogy. I guarantee you'll fail within an hour. Your morning coffee tastes like yesterday's batch. Traffic is moving like molasses. Your boss sounds like a broken record. Every comparison you make—every single one—is your brain's way of understanding the world. You can't turn it off.   […]

$37 billion. That's how much gets wasted annually on marketing budgets because of poor attribution and misunderstanding of what actually drives results. Companies' credit campaigns that didn't work. They kill initiatives that were actually succeeding. They double down on coincidences while ignoring what's actually driving outcomes. Three executives lost their jobs this month for making […]