Get Inside Your Customer’s Mind

It’s not like applying for a job. On this episode of The Insightful Leader, an expert demystifies the process.

Generative AI is like “a hammer looking for a nail.” On this episode of The Insightful Leader: we have to decide what the nail should be.

Plus: more leadership advice in this episode of The Insightful Leader’s “Ask Insight” series.

On this episode of The Insightful Leader: a consumer anthropologist takes us behind the scenes as she interviews a “pet parent.”

On this episode of The Insightful Leader: From climate change to neuroscience, this new approach is reshaping how we study complicated systems.

On this episode of The Insightful Leader: Are companies as socially responsible as they claim? And how much should investors care?

Be yourself! No, not like that. On this episode of The Insightful Leader, we help you navigate the competing advice about how much to share and hold back. Book links:  The Mirrored Door: Break Through the Hidden Barrier that Locks Successful Women in Place. Embrace the Power of You: Owning Your Identity at Work Advertising Strategy Cambridge Handbook of Consumer Psychology Creative Brief Blueprint

On this episode of The Insightful Leader: how understanding consumer mindsets can help you make the sale.

On this episode of The Insightful Leader podcast: what happens when everyone uses the same generative AI tools?

Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.