E #490: When Doing Everything Right Stops Working: How I Used AI to Decode What’s Actually Changing in the Coaching Industry

Ever felt like you’re doing everything right — showing up, selling, refining your message — and yet, your results have slowed down? You’re not alone. In this episode, Kehla pulls back the curtain on what’s really changing in the online coaching industry. Through deep AI-driven research, she decoded buyer behaviour, content trends, and the hidden shifts in the ecosystem that are making old strategies obsolete. This isn’t another “just fix your energy” pep talk. It’s a raw, data-backed look at why the tried-and-true frameworks from 2021–2024 don’t convert the same way anymore — and what entrepreneurs can do instead to adapt with precision. ✨ You’ll hear how Kehla used ChatGPT to analyze her Meta Business data and uncover what actually drives engagement and conversions 🔥 How she identified the real shifts in buyer psychology and attention spans (and how to evolve your launches accordingly) ⚙️ How she simplified her strategy to focus on precision, clarity, and measurable results 💫 How she merged AI insights with Human Design and Gene Keys to lead with nuance instead of noise This episode is part transparency, part masterclass, and a total permission slip to stop “doing more” — and start leading smarter. 🧠 In This Episode, You’ll Learn ✨ Why even the most refined strategies are producing different results in 2025 🔥 How to analyze your own Instagram data in Meta Business for actionable insights ⚙️ The difference between information and application when using data in your business 💡 What’s really driving buyer hesitation, trust fatigue, and changing launch dynamics 💫 How to blend Human Design, Gene Keys, and AI to adapt your business model for today’s market 🔍 Mentioned in This Episode 💻 Meta Business Suite — how to export and analyze your content data 🤖 ChatGPT Projects — organizing and analyzing CSV files to identify trends 🌸 Gene Key 62 — Intellect → Precision → Impeccability: the key to intentional communication 🚀 Signature Program by Design — Kehla’s hybrid high-touch program for integrating AI, Human Design, and Gene Keys in your business strategy 🎯 Ready to Build Your Signature Program by Design? If you’re ready to create your business strategy through the lens of AI, Human Design, and Gene Keys — and finally understand what’s actually working right now — join Signature Program by Design. 📅 Join in October to get: 1/ 9 months of high-touch coaching & workshops 2/ The Launch Lab Vehicle Workshop (Oct 30th) 3/ Bonus 45-min 1:1 call (Nov) 4/ Bonus 3 days of Telegram support (Dec) 👉Learn more + enroll here ✨ Connect & Explore 💻 Check out Kehla’s website for programs, masterclasses, and freebies 📩 Grab your free resources, e-books, and trainings → @kehlag for daily content on Human Design, Gene Keys, and business strategy 🎧 Subscribe to Build for the Edge on Spotify or Apple Podcasts so you never miss an episode

In this transformational conversation, Kehla sits down with Louisa Havers—creator of The Helix Method® and host of The Infinite Prosperity Podcast—to explore the energetic codes that shape your wealth, identity, and intuitive power. Louisa reveals how energy reversals and somatic default set points quietly influence what you believe you can receive in business, relationships, and life. Together, she and Kehla unpack why we can thrive in one area yet hit resistance in another—and how to clear those energetic ceilings once and for all. You’ll learn how to use muscle testing and the sway technique to identify energy reversals in your body, reprogram subconscious blocks, and expand your energetic capacity for abundance. This episode is a masterclass in self-healing, intuition, and energetic mastery. ✨ What you’ll discover: 💫 The three energetic states we cycle through—flow, resistance, and reversal 🔥 How to spot and clear energy reversals that block your income and impact 💎 Why somatic default set points cap how much abundance you can hold 🌙 A simple process to reprogram your identity and embody your next level 🔮 How to access the Akashic Records to align your higher self and business ⚡ Why nervous system regulation and energetics go hand in hand in manifestation Louisa also shares two powerful gifts to deepen your transformation: – ✨ Guided Akashic Record Activation Meditation – experience accessing and amplifying your abundance codes – 💫 Frequency of Expansion Money Guide – learn the principles of energetic alignment for wealth 💻 Join Louisa’s free Wealth Energetics Masterclass and explore her work → louisahavers.com 🎧 Listen to The Infinite Prosperity Podcast → louisahavers.com/podcasts 📲 Connect with Louisa → Instagram | Facebook | LinkedIn Connect with Kehla G: 🌐 www.kehlag.com 💬 Instagram → @kehlag

Discover how the Gene Keys’ Art of Contemplation, rooted in Taoist philosophy, can transform the way you scale your business. In this episode, Kehla unpacks how slowing down to pause, pivot, and merge becomes the antidote to hustle culture—so you can lead with ease, embodiment, and edge. Explore how the yin energy of receptivity and patience complements the yang energy of action and strategy, and why true sustainable growth happens when you stop forcing and start flowing. If you’ve been craving a deeper, more soulful rhythm in how you grow your business, this conversation will remind you that softness is strength—and contemplation is strategy. Mentioned in this episode: – The Taoist principle of wu wei (effortless action) – The Gene Keys rhythm of pause → pivot → merge – Integrating yin & yang in entrepreneurship – The flower metaphor for shadow, gift, and siddhi ✨ Ready to integrate this depth into your business? Join Signature Program by Design — Limited time bonuses inside. → Join here 💡 If you loved this episode: Download my free 50-episode Gene Keys compendium — Your Secret Weapon in Business — and explore how to integrate Gene Keys into your marketing, offers, and leadership. → Grab it here Follow Kehla on Instagram @kehlag for more Human Design & Gene Keys business insights. Visit www.kehlag.com for free resources and upcoming programs.

In this episode of Build for the Edge, host Kehla G shares a powerful Instagram Live where she addresses the unspoken questions entrepreneurs have about using ChatGPT. Many spiritual entrepreneurs and coaches feel overwhelmed by AI, unsure how to keep their unique voice intact, and frustrated with content that piles up without getting used. Kehla breaks down the four biggest struggles business owners face when working with ChatGPT: ✨ Finding their authentic voice without sounding robotic ⚡ Avoiding overwhelm from endless drafts and ideas 📂 Organizing content, prompts, and projects effectively 🔥 Overcoming fear of losing authenticity or “cheating” with AI Listeners will discover why the old way of using AI (random prompts, copy-pasted strategies, and dependency on others’ systems) keeps entrepreneurs stuck — and how to shift into a new approach that aligns with Human Design and Gene Keys. Kehla explains how to refine ChatGPT to amplify your unique message, create consistent content, and scale your business with more ease and impact. This episode is essential listening for coaches, creators, and online entrepreneurs who want to use ChatGPT as a tool for independence and authenticity rather than a crutch.   👉 Doors to Refine by Design are open until September 30th. Inside, Kehla shows you how to train ChatGPT on your voice, your design, and your business strategy so it becomes your most powerful ally in scaling with alignment. Join Refine by Design - Doors closed Sept 30th Check out Kehla's website Grab Kehla’s Complimentary Resources Follow Kehla on IG

Simplicity scales. In this episode of Build for the Edge, Kehla G pulls back the curtain on why refinement—not adding more—is the true key to scaling your business with alignment. You’ll hear how to cut through the noise, simplify your offers, and streamline your systems so your brand becomes simple, repeatable, and profitable. Drawing from her own journey with Signature Program by Design—a nearly multi–six-figure program built by ruthless refinement—Kehla breaks down the common traps entrepreneurs fall into when they confuse complexity with growth. She shows how to use Human Design, Gene Keys, and ChatGPT to refine your messaging, tighten delivery, and increase conversions without burning out or constantly reinventing the wheel. If you’re ready to stop spinning and start compounding results, this conversation is your permission slip to do a ruthless fall clean-up, simplify your strategy, and make refinement your superpower. Resources & Next Steps: ✨ Built for Speed Masterclass (Live Sept 22nd @ 9am PST + replay) – Learn to scale with ChatGPT, Human Design & Gene Keys ✨ Refine by Design (Doors open Sept 22–30th; $100 off until Sept 23rd @ 11:59pm PST) – Live workshops in October + Q&A to refine your offers, messaging, onboarding/off boarding, marketing & launches Check out Kehla's website Grab Kehla’s Complimentary Resources Follow Kehla on IG

In this punchy solo episode of Build for the Edge, Kehla G pulls back the curtain on how she uses ChatGPT (and AI in general) to run a high-impact, low-overhead business as a solopreneur. She demystifies AI, de-shames using it in your workflow, and shows why “solo” doesn’t have to mean “alone.” From repurposing Zoom transcripts into posts and emails, to keeping brand voice consistent across platforms, to planning launches and mapping cash-flow scenarios, Kehla explains how AI becomes a strategist, editor, sounding board, and ops partner—without replacing your creativity or nuance. She also shares how integrating Human Design and Gene Keys into your AI prompts turns content, offers, and marketing into a precise reflection of your essence—so you can scale with alignment, not burnout. 🧠 The mindset shift: AI isn’t cheating—it’s leadership and capacity expansion 🛠️ Practical uses: content, emails, launches, client follow-ups, and financial planning 🗣️ Keeping your voice: training AI to mirror your tone and brand standards 🧬 HD + Gene Keys: weaving your design into prompts for truer messaging and offers 🧭 Sustainability: running a “small team” business without hiring a big team Mentioned in this episode ✨ Fathom AI (affiliate) for Zoom call notes & transcripts ✨ Using transcripts to create posts, emails, testimonials, and program assets ✨ Building custom GPTs to support specific programs and processes Join the Built for Speed Masterclass Live (Sept 22nd 9am PST. Replay available) Check out Kehla's website Grab Kehla’s Complimentary Resources Follow Kehla on IG

In this episode, Kehla sits down with Dr. Karen Curry Parker for a powerful conversation on moving beyond the rigidity of “just follow strategy & authority.” Together, they explore the collective overwhelm so many are experiencing, why entrepreneurs feel frozen in uncertainty, and how Human Design offers a prescription for rebuilding self-trust. Karen shares how the body is mapped through the Human Design chart—linking gates and centers to specific somatic signals, including Gate 26’s connection with trauma—and why strategy & authority are meant as tools for reconnection, not lifelong rules. The two also unpack radical self-responsibility, the pitfalls of labels, and the freedom that comes when decisions are made from an embodied place of choice and sovereignty. ✨ Listeners Will Learn: 🔹 How to navigate rapid change without burning out 🔹 A crash course on body–chart connections you won’t find elsewhere 🔹 Why “seven years of deconditioning” is an oversimplification 🔹 How to move from not-self rules into embodied choice and sovereignty 📚 Resources Mentioned: 🔗 Free Quantum Human Design chart: freehumandesignchart.com 🔗 Learn more at quantumhumandesign.com 🔗 Karen’s book: Quantum Wellness 🔗 Karen’s “Harmony at Home” masterclass series on parenting by design (Sept 15) Karen's Website ‼️ Join Built for Speed live Masterclass with Kehla (Sept 22nd) ‼️ Follow Karen on Instagram Check out Kehla's website Grab Kehla’s Complimentary Resources Follow Kehla on IG

In this intimate solo episode, Kehla peels back the curtain on the messy middle of a massive life and identity shift. Off the heels of the What She Did Next series, she drops into real time (recorded in early August, dropping September 1st) to share what’s been unfolding behind the scenes—before the clarity, before the breakthrough, before things are “figured out.” This is a soul-to-soul riff on: ✨ Outgrowing your current reality (and what it really feels like to leave the comfort zone) ✨ How a townhouse move became a spiritual awakening ✨ Deconstructing the inner manager running your life + business ✨ Releasing control in relationships and the emotional labor women carry ✨ Why the most successful season can still feel like you’re scrambling at the bottom of the ocean ✨ How subconscious work creates real-world breakthroughs in love, money, and mission ✨ Why the coaching industry is seeing a collective burnout—and how Kehla is choosing to lead differently Whether you're in the thick of a life pivot, business transition, or just feeling like your metaphorical shoes no longer fit—you’re not alone. This is for the women who are wildly successful on paper… but quietly unraveling in private—and ready to choose a new way of being. Check out Kehla's website Grab Kehla’s Complimentary Resources Follow Kehla on IG

In this episode of What She Did Next, Kehla sits down with Sam Riley—long-time entrepreneur, 6/2 Sacral Generator, and host of the Business Growth Lab podcast—for a conversation that’s as aligned as it is energizing. Samantha opens up about what happened when the pandemic forced her off autopilot and into radical self-inquiry—starting with a podcast, a vacuum cleaner, and a gut punch of recognition that changed everything. She shares how discovering Human Design during lockdown helped her redefine burnout, recalibrate her business, and finally start trusting her sacral "no." Together, they dive into: 🔥 The difference between true burnout vs. functional misalignment 🙅‍♀️ What happened when Sam stopped saying yes to everything and started trusting her body 🧬 How she integrated Human Design + Gene Keys into her business strategy and client work 🤖 The moment she created her Prosperity GPT AI to help entrepreneurs implement their energetics faster 🚫 Why using your design as an excuse isn't the vibe—and what to do instead This is the perfect finale to the What She Did Next series—reminding us that alignment isn’t a destination, it’s an experiment. 🎁 Don’t miss Sam’s gift: @thesamriley Explore her work: samanthariley.global 🎉 Sign up for the 'What She Did Next' Series to be eligible to enter the giveaway. Giveaway closes tomorrow! Check out Kehla's website Grab Kehla’s Complimentary Resources Follow Kehla on IG

In this episode of What She Did Next, Kehla is joined by Jessie Eccles—Human Design reader, astrologer, mother of three, and 6/2 Emotional Manifesting Generator—for a grounded and expansive conversation about sacred endings, sustainable success, and honoring the seasons of motherhood and entrepreneurship. Jessie shares how what she thought was her “dream setup”—a remote corporate job, flexible hours, and a newborn in her arms—eventually led her to a deep reckoning. The freedom she had longed for was laced with exhaustion, overcommitment, and the silent pressure to do it all. It wasn’t until she learned to work with her emotional authority and the wisdom of her Gene Keys that she finally gave herself permission to slow down, say no, and choose devotion over duty. Together, Kehla and Jessie explore the patterns that shaped her journey, including the lessons of Gate 29 (Life’s Work & Pearl), the sacred presence of the 20th Gene Key (Radiance), and the unraveling of force through the 34th (Purpose). They also talk candidly about the reality of building a business in early motherhood, the fantasy of “having it all,” and how honoring the now can open up the most aligned path forward. 💫 If you’ve ever felt like freedom was just another cage—or wondered how to run a business without burning out—this episode will feel like a breath of fresh air. 🎁 Plus, don’t miss Jessie’s gift: a masterclass on Transits & Cycles to help you understand the deeper timing of your own Saturn cycles, Venus sequence, and soul’s unfolding. 👉 Transits & Cycles Masterclass 🌟 Connect with Jessie: Website Instagram Sign up for the 'What She Did Next' Series to be eligible to enter the giveaway. Check out Kehla's website Grab Kehla’s Complimentary Resources Follow Kehla on IG