#162 – Jo Minney on Website Usability Testing for WordPress Projects

On the podcast today we have Birgit Pauli-Haack who I spoke to at WordCamp Asia. We explore WordPress Playground, a transformative tool allowing users to launch a WordPress instance directly in their browsers without needing a server, PHP, or a database. Users can test plugins, themes, and content seamlessly. We also discuss the potential for Blueprints, pre-configured setups with specific plugins and themes, offering a demo-like experience that could be used for education or plugin demonstrations. We touch on potential future developments, including permanent local storage and integration with hosting providers. If you’re curious about how the WordPress Playground is set to usher in a new era of friction-free web development, this episode is for you.

In this episode recorded at WordCamp Asia, Jo Minney discusses her expertise in usability testing. She highlights the importance of usability for improving user experience and conversion rates, differentiating it from user acceptance testing. Jo shares insights on conducting cost-effective usability tests, focusing on qualitative data and involving diverse participants. She emphasises the economic benefits of usability improvements and the need for proactive client communication to address usability and accessibility issues. Jo also discusses the role of testing in preventing poor practices like "deceptive design" and enhancing client relations through regular reviews. If you're looking to gain a deeper understanding of usability testing and its benefits, this episode is for you.

On the podcast today we have Robert Jacobi and he's here to talk about his tech journey, and his role at Black Wall, formerly BotGuard. We talk about the OSI model, explaining how computer networks communicate through seven layers, from application to physical. Robert shares insights into Black Wall's focus on preventing bot attacks at a layer far from the website, mitigating risks before they hit the hosting company. There's also a brief discussion of WordPress plugins and the complexity of online security, with a nod to the hope of increasing listeners' understanding of these intricate processes. If you've ever wondered about the unseen layers of internet security and infrastructure, or the strategic moves involved in rebranding a tech company, this episode is for you.

On the podcast today we have Rahul Bansal, CEO of rtCamp. He's here to talk about his journey from a blogger to running a large enterprise WordPress agency. Rahul discusses the nuances of working with enterprise clients, emphasising scalability and security. We get into rtCamp's growth, client acquisition strategies, and their unique training initiative attracting talent from colleges, focused on contributing to WordPress and fostering open-source advocacy. Rahul also highlights WordPress's adaptability, particularly with Gutenberg, in crafting robust, enterprise-level solutions while actively supporting the WordPress community. If you've ever considered what it takes to work with WordPress at the enterprise level, this episode is for you.

On the podcast today we have James Kemp, the Core Product Lead for WooCommerce at Automattic. James discusses his role in overseeing the Woo product, emphasising improvements and innovations in WooCommerce. He outlines the platform's significant market share, driving e-commerce strategies for various scales of businesses. The discussion also covers flexibility, backward compatibility challenges, new branding, and the competitive e-commerce landscape, exploring how WooCommerce compares to SaaS competitors. James expresses openness to community suggestions and highlights e-commerce trends like mobile technology, augmented solutions, and the evolving nature of online purchasing. If you are keen to understand the breadth of WooCommerce's impact on e-commerce, or are curious about the direction of online shopping, this episode is for you.

On the podcast today we have John Overall, a veteran podcaster in the WordPress space. We discuss John's journey in podcasting, starting with WP Plugins A to Z. John shares insights on the evolution of podcasting and WordPress, emphasising the importance of audio quality and the community's role in WordPress's growth. He talks about involving his daughter in his podcast, adapting content for a younger audience, and continuing to expand their business's expertise. The episode highlights the enduring value and impact of podcasting in the WordPress community. If you’re passionate about WordPress, podcasting, or just interested in understanding a holistic approach to long-term content creation and audience engagement, this episode is for you.

On the podcast today we have Katie Keith, the founder and CEO of Barn2 Plugins. Katie shares her journey from running a WordPress agency to transitioning into a successful WordPress plugin company specialising in WooCommerce and other plugins. She discusses the challenges and strategies involved in this transition, including the initial successes and later refinements to her business model. Katie also touches on the current state of the WordPress and WooCommerce markets, her future business plans, and the impact of her husband leaving the company. If you’re curious about the intricacies of building a plugin business, or are seeking inspiration from someone who has already navigated the WordPress ecosystem, this episode is for you.

On the podcast today we have Derek Ashauer. Derek, who transitioned from freelancing to creating WordPress plugins like Sunshine Photo Cart and Conversion Bridge, discusses the impact of European privacy laws, the limitations of Google Analytics, and the rise of privacy-focused analytics tools like Fathom and Plausible. He emphasises the ease and necessity of conversion tracking for websites, and how his plugin, Conversion Bridge, simplifies this process for both individual site owners and agencies by integrating with multiple analytics platforms. If you're an agency, developer, or digital marketer, this discussion will help equip you with knowledge and strategies to navigate the ever-evolving landscape of web analytics.

On the podcast today we have Anthony Jackson, a technology enthusiast and entrepreneur. Anthony shares his journey from developing a passion for computers early on, to starting a computer repair business. He discusses his experiences with WordPress, including frustrations with customisation, and his transition to providing WordPress hosting through platforms like Linode and Docker. Anthony is now focused on creating Bash scripts to simplify the deployment of open-source applications. He emphasises embracing technology and the opportunities it provides, despite the challenges he has faced along the way. If you’re keen to hear some inspirational stories about overcoming tech challenges, resilience and learning, this episode is for you.

On the podcast today we have Anna Hurko. Anna is the CEO of Crocoblock, a company with a suite of dynamic plugins designed to help developers build complex websites. With a background in computer science, Anna transitioned from support roles to leading Crocoblock, and has been with the company for over 11 years. Anna shares her journey, and discusses the growth of Crocoblock, and also talks about the company's marketing strategies and their active, and growing, participation in the WordPress community through WordCamps and meetups. If you're interested in how a company evolves with the WordPress ecosystem, and the challenges and successes that come with it, this episode is for you.