Want to Sell to 6- and 7-Figure Business Owners? Understand How They Buy [Part 1]

If your high-ticket offer used to sell but your content suddenly isn't converting like it did before, your messaging may not be wrong.. it may simply no longer be relevant to your buyers. In this episode, I break down how buyer psychology, identity, lived experience, and changing market conditions should shape your messaging strategy. You’ll learn how to recalibrate your messaging around your buyer’s current reality and perspective without rebuilding your entire business or starting over. Why You Should ListenLearn why high-ticket buyers need emotional and identity-based safety, not just more information.Understand how buyer psychology and lived context influence purchasing decisions.Identify signs that your messaging has become misaligned or too future-focused.Discover how to refresh your content and positioning without creating a new offer or starting over. Listen to the full episode to learn how to make your messaging more relevant to today's high-ticket buyer without starting your business over. Resources mentioned in this episode:Market Like a CEO - Designed specifically for business owners selling high-ticket, premium-priced offers who want to attract and convert discerning buyers. Learn how to build marketing and messaging that speaks to the right buyers and moves them toward a buying decision without relying on influencer-style content.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

Your best buyers may be watching your content without ever liking, commenting, or sending you a DM. In this episode, I break down how sophisticated buyers evaluate premium offers behind the scenes and why your content needs to do more than generate engagement. You’ll learn how to build a public body of work that demonstrates your expertise, perspective, experience, and ability to understand the nuance of your buyer’s problem before they ever enter a sales conversation. Why You Should ListenUnderstand how premium buyers actually make buying decisions and why visible engagement doesn't always reflect buying intent. Build a stronger public body of work that gives prospects the information they need to evaluate your expertise, perspective, and approach. Create content that compounds instead of relying on every individual post to generate an immediate sale. Learn what sophisticated buyers are looking for when they research you before investing in a high-ticket offer. Know what metrics actually matter beyond likes, comments, and followers including watch time, saves, private shares, inquiries, applications, and the quality of sales conversations. Audit your existing content to see whether a qualified buyer could spend an hour or several hours researching you and come away with enough information to make an informed decision.  If you sell a premium offer, your content isn't only there to get someone's attention. It's part of how your best buyers do their due diligence. This episode will help you think beyond individual posts and engagement metrics so you can build a public body of work that demonstrates how you think, builds trust, and helps qualified buyers make a confident decision about working with you. Resources mentioned in this episode:Market Like a CEO — Learn how to build a stronger marketing foundation and create a public body of work that helps your best buyers understand why you're the right person to help them.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

When premium offer sales feel slower than you want, you don’t always need another strategy—you may need to rebuild your belief and remember what you already know. In this episode, I’m sharing 10 practical money mindset and sales affirmations to help you stay confident, consistent, and grounded while marketing and selling high-ticket offers. Why You Should ListenReset your money mindset when premium offer sales feel slower than expected.Build sales confidence without relying on virality, likes, or immediate engagement.Improve your premium offer messaging so the right buyers can understand why they should choose you.Understand buyer behavior and why sophisticated buyers may be consuming your content long before they ever reach out. These 10 money mindset and sales affirmations for business owners selling premium offers will help you build sales confidence, strengthen your messaging, and stay grounded when high-ticket sales feel slower than expected.Save this episode and come back to these sales affirmations anytime you need to reset your confidence. If you’re selling a premium offer right now, press play and repeat these reminders with me.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

Your messaging can be accurate without actually reflecting why your best clients hire you. In this episode, I’m showing you how to study client conversations, sales calls, renewals, and results to uncover the specific problems, circumstances, and moments of urgency that should inform your messaging.Why You Should ListenIdentify the difference between accurate messaging and buyer-reflective messaging so your marketing speaks more directly to the people you actually want to attract.Use sales calls, client conversations, DMs, and renewals as messaging research instead of guessing what your audience wants to hear.Find the circumstances and urgency that make your offer relevant right now and understand why your best clients choose to buy.Turn one real client experience into more specific, strategic content that helps qualified buyers recognize themselves in your marketing. If your messaging feels accurate but isn't consistently attracting your best-fit buyers, this episode will help you find the specificity that's already hiding inside your client experiences and use what your clients have taught you to create more relevant, strategic marketing. Resources mentioned in this episode:One Client Content Method — Use one real client experience to turn what your clients have taught you into a piece of strategic content you can publish.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

Selling upmarket isn't necessarily the “next level” every business owner needs to pursue. In this two part series, this episode explores how your chosen position in the market influences your business model, lead generation, customer experience, marketing metrics, and the kind of person you need to become to sustain that positioning.Why You Should ListenLearn how to choose your position in the market instead of automatically assuming that selling more upmarket is the “next level” every business owner needs to pursue.Understand the identity shift behind selling premium offers and what you may need to stop doing, monetize, or say no to in order to become credible to more sophisticated buyers.Build a bingeable public body of work that demonstrates the depth of your thinking and reduces perceived risk for prospects considering a premium investment.Rethink how you measure your marketing when your best buyers may be silent lurkers who consume your content privately before making a significant buying decision.If you want to sell more upmarket, this episode will help you rethink where you want to play in the market, who you need to become to credibly occupy that position, and how your messaging and marketing need to evolve to attract more discerning buyers.Resources mentioned in this episode:Previous Episode: Part 1 of this series — Go back and listen to part one if you missed the conversation about what six- and seven-figure business owners are investing in and how they make buying decisions.Market Like a CEO [Module 1] — Join the email list to get access to the first module for free.Enroll in Market Like A CEO™: https://marketlikeaceo.comYour audience has evolved. Their buying behavior has too. Market Like A CEO™ helps you refine your messaging to reflect your depth, build trust, and convert more aligned clients. Enrollment closes Tuesday, May 7th, 2025. Learn more: https://marketlikeaceo.comStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

If you want to sell more upmarket, you need to understand how experienced business owners make buying decisions differently from beginners. I share what I'm seeing in the marketplace, including why sophisticated buyers prioritize specificity, proximity, relationships, trust, value alignment, and solutions to the exact problem they're facing right now.Why You Should ListenUnderstand six- and seven-figure buyer psychology and why price is not a reliable proxy for buyer sophistication.Learn what experienced business owners buy at different price points, from specific skills and software to coaching, strategic support, and curated access.Discover how to sell more upmarket by positioning around specificity, relevance, proximity, relationships, and long-term partnership instead of simply raising your prices.Build a more effective visibility and messaging strategy that lets potential clients binge your thinking and understand your worldview before they ever enter a sales conversation. If you want to sell more upmarket, this episode will help you rethink what sophisticated buyers are actually looking for and what your marketing needs to communicate before they ever get on a sales call.Resources mentioned in this episode:Market Like a CEO — my messaging course, relaunching in September with a mini mind in October.Market Like a CEO [Module 1]- You can get on the email list and watch the first training for free.Previous Episode: I Didn’t Finish the YAP Challenge. I Still Got the Result I Wanted.Enroll in Market Like A CEO™: https://marketlikeaceo.comYour audience has evolved. Their buying behavior has too. Market Like A CEO™ helps you refine your messaging to reflect your depth, build trust, and convert more aligned clients. Enrollment closes Tuesday, May 7th, 2025. Learn more: https://marketlikeaceo.comStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

I’m giving you my honest review of the YAP Challenge after signing up to rebuild my relationship with content creation and practice short-form video after spending years primarily focused on long-form, relationship-driven marketing. The plot twist? I only completed two of the 40 prompts and that was still enough to reignite my creativity, rebuild my content muscle, and help me get back into active marketing.Why You Should ListenGet an honest YAP Challenge review, including what I loved, what I didn’t finish, and how much time I think the program actually requires.Learn how to create more content with limited capacity by documenting what’s already happening in your business instead of constantly trying to manufacture new ideas.Understand active effort vs. maintenance-mode marketing and why posting more isn’t enough if you aren’t putting intentional effort behind what you publish.See the actual Instagram results behind my recent content experiment, including nearly 400K views, 1K new followers, 27K interactions, nearly 9K profile visits, and nearly 400 link taps.If you’re in a content slump or coming back from a season of low output, press play, I’m sharing exactly what helped me get my creative momentum back.Accounts mentioned in this episode:Steph - https://www.instagram.com/stephxtech/Jessi Jean - https://www.instagram.com/jessijeanhome/Nikki - https://www.instagram.com/nicholealyse_/Enroll in Market Like A CEO™: https://marketlikeaceo.comYour audience has evolved. Their buying behavior has too. Market Like A CEO™ helps you refine your messaging to reflect your depth, build trust, and convert more aligned clients. Enrollment closes Tuesday, May 7th, 2025. Learn more: https://marketlikeaceo.comStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

Ever walked away from a coaching session wondering whether you're actually a good coach because your client isn't getting results as fast as you would like for them to? If so, this episode is for you. In this episode, I unpack the subtle ways codependency can show up inside coaching relationships and why caring deeply isn't the same as carrying responsibility for someone else's outcomes. We'll explore the difference between stretching clients versus projecting onto them, how to recognize when your ego is driving your coaching, and why helping clients trust themselves is one of the greatest gifts you can offer. Why You Should Listen Learn how to identify the difference between healthy coaching and codependent coaching relationships. Discover how to build client self-trust instead of client dependency.  Understand why your clients' results are not a measurement of your worth as a coach.  Learn how to coach with curiosity, clear boundaries, and confidence, without carrying responsibility that isn't yours.Know a coach who's been questioning whether they're "good enough" because of their clients' results? Send them this episode.Enroll in Market Like A CEO™: https://marketlikeaceo.comYour audience has evolved. Their buying behavior has too. Market Like A CEO™ helps you refine your messaging to reflect your depth, build trust, and convert more aligned clients. Enrollment closes Tuesday, May 7th, 2025. Learn more: https://marketlikeaceo.comStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

Hiring your next contractor isn't just about finding someone who fits your budget, it's about understanding what quality talent actually costs. In this episode, I break down realistic contractor pay expectations, the difference between hiring a VA versus an OBM, and how to build a hiring strategy that helps you scale your business with confidence instead of frustration. Why you should listen: Learn realistic contractor pay expectations for U.S.-based virtual assistants and operations professionals so you can hire quality talent with confidence.Understand the difference between hiring a Virtual Assistant (VA) and an Online Business Manager (OBM) and when each role makes sense for your business.Discover why paying below market rates often leads to lower-quality work, divided attention, and higher turnover.Learn hiring strategies like paid test projects, structured onboarding, and performance-based pay increases that help you build a stronger team.Understand how hiring the right support creates streamlined operations, reduces founder overwhelm, and helps you scale your business sustainably. Ready to build a reliable team? This episode will help you hire with confidence and set realistic expectations.Resources Mentioned:Hire An Executive Assistant CourseEnroll in Market Like A CEO™: https://marketlikeaceo.comYour audience has evolved. Their buying behavior has too. Market Like A CEO™ helps you refine your messaging to reflect your depth, build trust, and convert more aligned clients. Enrollment closes Tuesday, May 7th, 2025. Learn more: https://marketlikeaceo.comStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

This is a short clip from a longer livestream. If you want the full conversation, you can catch the replay on Substack - https://substack.com/@jereshiahawkIn this episode, I break down why podcasting and long-form content should be a core part of your marketing strategy — not just another platform to check off your list. I talk about the critical difference between a lead-generation podcast and a credibility-and-conversion podcast, and why knowing which one you're building changes everything: your topics, your positioning, and how you measure success.Why You Should ListenI explain the difference between a lead-gen podcast and a credibility podcast, and which one you need.I share why long-form content builds trust faster than another TikTok trend.I walk through how I message high-ticket, relationship-based offers to discerning buyers.I get real about the identity shift it takes to finally show up as a marketer for your own business.Enroll in Market Like A CEO™: https://marketlikeaceo.comYour audience has evolved. Their buying behavior has too. Market Like A CEO™ helps you refine your messaging to reflect your depth, build trust, and convert more aligned clients. Enrollment closes Tuesday, May 7th, 2025. Learn more: https://marketlikeaceo.comStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.