Seeding vs Selling - Understanding the Cycles of Content Marketing

Are you in service to your business or is your business in service to you?In the early days of your business when you’re getting it off the ground, you are going to be in service to your business. There’s a lot of work to do and that’s to be expected. However, at a certain point, you have to give yourself permission to reap the benefits of what you’ve created. This episode of Jereshia Said is about how to allow your business to serve you, especially if you’re going through a difficult time. It’s okay to have a season when you’re the one being supported, not the one doing all the supporting. Topics covered in this episode include:How your business can serve you when you’re struggling with your mental and emotional health Why revenue, lead generation, and client delivery should not be dependent on you forever How to simplify your business If you have a hard time slowing down, asking for help, and accepting support, you need to hear this. All show notes are available at jereshiahawk.com!Do you get Jereshia's weekly Friday email? Come join in on the fun! https://jereshiahawk.com/insider Watch the podcast on YouTube: https://www.youtube.com/@jereshiasaid/videos Follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

As business owners, are we allowed to take extended time off? What would that mean for the busines?Tune in for the 3 types of sabbaticals you can take as an online business owner to get the rest you need and deserve.All show notes are available at jereshiahawk.com!Resources Mentioned:Subscribe to the Jereshia Said YouTube Channel: https://www.youtube.com/@jereshiasaid/videosDo you get Jereshia's weekly Friday email? Come join in on the fun! https://jereshiahawk.com/insider Watch the podcast on YouTube: https://www.youtube.com/@jereshiasaid/videos Follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

To charge premium prices, you need to be an expert at what you do, so how do you know if you are one?I see a lot of misconceptions online about what makes someone an expert and I think it’s time to put those to rest and talk about the truth. I get it, it’s difficult to discern who knows their stuff and who doesn’t, especially online, but there really is a pretty simple way to get to the bottom of this. I think the truth about what makes you an expert is going to be different from what you expect—you know I like to keep you on your toes. So, get ready to debunk the myth about what makes you an expert and find out what it really is. Topics covered in this episode include:What makes you an expert How to decide what to sellThe importance of taking action on what you knowWhether you’re trying to figure out what your offer is, you already have an offer but it’s struggling, or you’re trying to take your offer to the next level, you need to know what makes you an expert if you want that offer to sell, so don’t pass up this episode. All show notes are available at jereshiahawk.com!Do you get Jereshia's weekly Friday email? Come join in on the fun! https://jereshiahawk.com/insider Watch the podcast on YouTube: https://www.youtube.com/@jereshiasaid/videos Follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

When it comes to your content marketing strategy, are you silent, seeding, or selling? Do you feel like you know how to use content to actually get more sales?I’m sharing how to make sure your content is actively  supporting your sales cycle. All show notes are available at jereshiahawk.com!Resources Mentioned:Subscribe to the Jereshia Said YouTube Channel: https://www.youtube.com/@jereshiasaid/videosDo you get Jereshia's weekly Friday email? Come join in on the fun! https://jereshiahawk.com/insider Watch the podcast on YouTube: https://www.youtube.com/@jereshiasaid/videos Follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

When is the right time to hire an executive assistant and how do you know if you can actually afford one?In this episode of Jereshia Said, I’m walking you through how I decided when to hire an executive assistant so that you can use this process to make a decision for yourself. There’s more to consider than just feeling like you need help. For starters, do you know exactly what it is you need help with? If not, you’re going to need to figure that out first. Do you know what your budget is? Do you know what tasks you want to delegate vs. keep on your own plate? These are all questions that I’m going to help you answer before you decide whether or not to hire an executive assistant for your online coaching business. Topics covered in this episode include:How to evaluate your current capacity Whether to hire your executive assistant on an hourly, retainer, or project basisGetting a good return on investment from an executive assistantIf you’ve been thinking about hiring an executive assistant, listen to this episode first!All show notes are available at jereshiahawk.com!Resources Mentioned:Episode 84: How to Pay Yourself & Earn Profit First in Your Coaching Business with Mike Michalowicz: https://www.jereshiahawk.com/how-to-pay-yourself-earn-profit-first-in-your-coaching-business-with-mike-michalowicz/ Do you get Jereshia's weekly Friday email? Come join in on the fun! https://jereshiahawk.com/insider Watch the podcast on YouTube: https://www.youtube.com/@jereshiasaid/videos Follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

How do you run a successful group coaching program while trying to scale and run your business at the same time?Here’s what you can do to ensure your clients are continuously getting better results.All show notes are available at jereshiahawk.com!Resources Mentioned:Subscribe to the Jereshia Said YouTube Channel: https://www.youtube.com/@jereshiasaid/videosDo you get Jereshia's weekly Friday email? Come join in on the fun! https://jereshiahawk.com/insider Watch the podcast on YouTube: https://www.youtube.com/@jereshiasaid/videos Follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

Are you in the thick of a cash flow crisis? Not a lot of people want to talk about it, but I think it’s important to have more public conversations like this. By having more public conversations about money and money problems, we can help each other feel less alone when we experience normal challenges like cash flow problems. When you first start your business, all you need to worry about is how to make money. Once you’ve learned how to create predictable cash flow, then you have to start worrying about how to manage, maintain, and multiply your cash flow, and that can be a lot! Grab your notebook because in this episode of Jershia Said, I’m walking you through the five areas for you to look at to help you pinpoint where you might have a cash flow problem in your online coaching business and how to fix it. Topics covered in this episode include:The importance of cash flow projections What you need to address in your messaging if you’re experiencing a cash flow crisis When to make a hire (it’s not when you think)If you’re in the thick of a cash flow crisis, you’re in the right place for help and support.All show notes are available at jereshiahawk.com!Do you get Jereshia's weekly Friday email? Come join in on the fun! https://jereshiahawk.com/insider Watch the podcast on YouTube: https://www.youtube.com/@jereshiasaid/videos Follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

Are you feeling so frustrated running your own team that you would rather just do all the work yourself?Managing a team is not natural. That’s why I’m breaking down the three levels of delegation that will make you more confident in running your business.All show notes are available at jereshiahawk.com!Resources Mentioned:Subscribe to the Jereshia Said YouTube Channel: https://www.youtube.com/@jereshiasaid/videosDo you get Jereshia's weekly Friday email? Come join in on the fun! https://jereshiahawk.com/insider Watch the podcast on YouTube: https://www.youtube.com/@jereshiasaid/videos Follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

How do you find your dream job within the business that you have already created?This is a question that I think we’re all faced with at some point on our journeys as business owners. You might have created your dream business (or be on the path to creating it) but that doesn’t necessarily mean you are living your dream life or working your dream job. The first step is figuring out what your dream life actually looks like. Have you asked yourself lately what you really want? In this episode, I will guide you through the process of coming to terms with why you’re doing what you’re doing, what you really want, and how to define your role within your business. Topics covered in this episode include:Why you need to define freedom Accepting the work that is required of you to run a businessThe relationship between your personal and professional lives How to find your dream job within your businessIf I asked you what your dream job is, could you tell me? This episode will help. All show notes are available at jereshiahawk.com!Do you get Jereshia's weekly Friday email? Come join in on the fun! https://jereshiahawk.com/insider Watch the podcast on YouTube: https://www.youtube.com/@jereshiasaid/videos Follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

How do you gauge whether or not your prospects are willing to go through your process, put in the work, and dedicate the time?Tune in to today’s episode to hear all about how to pre-qualify your coaching clients.All show notes are available at jereshiahawk.com!Resources Mentioned:Subscribe to the Jereshia Said YouTube Channel: https://www.youtube.com/@jereshiasaid/videosDo you get Jereshia's weekly Friday email? Come join in on the fun! https://jereshiahawk.com/insider Watch the podcast on YouTube: https://www.youtube.com/@jereshiasaid/videos Follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk