Increase Your Conversions By Using Ethical Marketing with Melissa Esmeralda

If you ever feel like your offers aren’t selling as well as you’d hoped, today’s episode is for you! With my guest, Laura Robinson, we’re diving into what you need to be doing to your sales pages in order to get them really working for you, and how you can craft a business and offers around your life and make it work for you! Laura is a marketing mentor for people who sell their expertise online as 1-1 services, courses, memberships and group programs, helping them get comfortable with creating, selling, and marketing their offers, so they can enjoy a comfortable income.   In this episode, we’ll dive into: Switching your course to a membership or vice versa What hands-free income is and how you can find an offer that suits you Laura’s process to create amazing new offers How to make sure your sales pages are doing the heavy lifting for you   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep158

When was the last time you saw some copy that made you feel so bad about yourself or your business, that you just felt completely turned off by it and never wanted to purchase from that person, ever? Probably fairly recently - but there is a movement from a lot of business owners towards ethical marketing, which is marketing that makes your client’s purchase from you from a positive place, rather than a negative one. Someone who is passionate about this is my guest today - Melissa Esmeralda, a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience. If you’re ready to shake off those bro-marketing tactics that have been picked up over the years, join us today!   In this episode, we’ll dive into: Why ethical marketing is the way to go for a business that makes you feel good Bro-marketing tactics and why people are being turned off by them The power of words for introverts and why your copy is so important   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep157

If you’ve ever danced on a reel, or felt pressured to create long-form content, or stood awkwardly in the corner of an in-person networking event, you’ll know the pressures introverts face to show up in ways that feel inauthentic to them. Just imagine though if you could show up for your business as yourself, through your words and photos, and show the world who you really are without it feeling totally unaligned? Today’s guest is passionate about helping you to do just that! She’s Sarah Wayte, a creative copywriter and brand photographer. She’s always been creative, but it took a 20-year paramedic career to work out what she really hated doing and a move halfway across the world to finally do the thing she really wanted to do, and now Sarah Wayte Creative has been her full-time obsession since 2019. Sarah’s all about helping you to express your real, honest self through your words and photos. You’ll love this episode if you’re ready to show the world who you really are!   In this episode, we’ll dive into: Visibility methods to grow your business as an introvert Finding marketing methods that suit you and that you love to use Discovering your brand voice and ensuring it actually matches how you speak Getting comfortable having your photo taken so you can have amazing brand photos   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep156

Finding that you’re busy all day, every day, but don’t really seem to be getting anything important done or hitting your goals yet? Well, there’s a chance you could actually be self-sabotaging. Today’s podcast guest realized she had an underlying fear of success which meant she spent all day caught up in the busywork and never tackling the things that would help her grow. After working through a plan she created to approach this belief, she doubled her revenue in three months. That guest is Giorgia G, a transformational coach, leadership trainer, podcaster, and author. 8 years ago, she packed all her belongings in a tiny pink trolley, booked a one way ticket to London, and off she went to build her coaching business. Since then, she went on to work with 100+ 6- and 7-figure entrepreneurs, business leaders, CEOs, and even award-winning comedians to help them reach their next level of success, double their income, and sell out their programmes - without hustling.   In this episode, we’ll dive into: Why being afraid of not fitting in with others holds us back The reason negative comments affect us much more than positive ones Acknowledging what you’re avoiding and why you need to face it How to celebrate your wins to encourage a positive mindset   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep154

If you’re a service provider, you’ll probably know all too well the feeling of working all hours and a complete lack of boundaries when it comes to your clients. It’s not bad, necessarily - it stems from wanting to provide a great service - but when it leaves us burnt out and struggling to move forward in business, we need to work out why we can’t let the “employee mindset” of undercharging and overdelivering go.   Diving into this with me today is Shannon Mattern, a business coach for web designers via the Web Designer Academy and host of the Profitable Web Designer Podcast. She's all about helping ambitious women web designers create freedom, flexibility, financial independence and fulfillment.   In this episode, we’ll dive into: Why we maintain an employee mindset even though we’re our own bosses The importance of raising prices to avoid burnout Why it’s vital to maintain client boundaries Maintaining boundaries with your clients The 12 web designer archetypes and why you should find out yours - even if you aren’t a web designer   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep153

If your first response when told that you need to share more stories is “but I don’t have any stories! And the ones I do have are way too personal!” then today’s episode is aimed at you! There’s no reason to feel like you need to share wild tales or deep life events with your audience to get them to know you better. In fact, relatable stories can often be the way to go to get your followers or readers to resonate with you and your life more. To help us understand more about how to tell stories that hook people in, I’m talking to Jennifer DeWitt, a website copywriter and storytelling expert. She supports female founders around the globe to craft value-centric, story-driven content. As a former librarian, Jennifer believes in the power of words, research, and storytelling. Now, she's on a mission to help more business owners expand their impact by harnessing these tools.   In this episode, we’ll dive into: Why your life definitely isn’t too boring to share your stories The reasons that pain point marketing is not the way to go any more The importance of building connections and lasting relationships with fellow business owners Why your website is a constant work in progress but should be doing a lot of the heavy lifting for you   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep152  

You know me - I’m all about keeping things simple. From repeatable systems, to content repurposing, if it doesn’t make my life and business easier, I don’t want it! Marketing, though, is one of those beasts that we often find ourselves getting totally overwhelmed with. We try to jump on every platform possible, making brand new content daily and when the overwhelm reaches its peak, we drop all of it in favor of our client work. Sound familiar? Today’s episode is sure to leave you able to move on from this feast and famine cycle! Joining me is Amanda Warfield, a simplicity-focused content marketing and launch strategist + copywriter. She educates creative entrepreneurs on sustainably fitting content marketing into their business, without it taking over.   In this episode, we’ll dive into: How to stop feeling overwhelmed by your marketing The feast and famine marketing cycle and why you end up in it Why consistency isn’t what you think it is Business seasons and letting go of what isn’t serving you right now   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!   Check out the full show notes and resources mentioned at thetarareid.com/ep151  

In June 2022, I left social media and went all in email as my main marketing method, and things really couldn’t have gone any better - I absolutely love emailing my list! It’s not a secret, though, that email can feel really daunting and like you’re just speaking to a brick wall. Over the years, I’ve picked up some good tips and techniques that have really helped me to see results from my email marketing, and that’s exactly what I’m going to be sharing with you in today’s episode!   In this episode, we’ll dive into: The features in your email platform you could be using better Using dictation to write your emails Everyone’s favorite word, consistency A $9 membership that will help make your emails amazing   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep150

If I say the word “networking” to you as an introvert, you’ll likely picture a room full of extroverts chatting away, with you standing in the doorway wondering if it’s too late to run away. However, this definitely isn’t the only type of networking available to you! It’s simply a case of trying out a few different types, having a practice and getting comfortable with connecting with others. Joining me to chat about the best ways to make networking easy is Michelle Whyte, the CEO, Chief Etiquette Officer, and founder of Ambiance Special Events. And your business big sis on all things etiquette and connection. She specializes in curating meaningful experiences that bring people together, fostering authentic connections, and celebrating the beauty of human interaction.    In this episode, we’ll dive into: Why introverts and extroverts are actually similar at networking events Tips to manage your energy so you don’t get overwhelmed How to politely excuse yourself from a conversation when you want to Finding the type of networking that works best for you   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep149

Welcome back to season four of the Introvertpreneur Podcast! I can’t quite believe we’ve made it to our fourth year, but you know I love my podcast, so I’ve planned some really exciting episodes and batch recorded some already! We’re kicking off this new season with a recap of last year, so I’m diving into some of my data from 2023, from my expenses, to email subscriber numbers, to transactions, and more. I’m also jumping straight into sharing my 2024 plans and intentions and rounding it off with my word of the year and why I’ve chosen it - you might find it surprising! So, if you’re new here; welcome, and if you’re a returning listener; welcome back - it’s sure to be a year of excitement and I can’t wait to share it all with you!   In this episode, we’ll dive into: Sharing my data and numbers from 2023 What I did to slash my expenses by half last year An offering I’ll be retiring this year and why What I’m looking forward to working on this year My word of the year for 2024   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep148