Why changing minds is a net negative every time.

Inside Selling

If Your Explaining You’re Losing

Why explaining creates resistance and what to do instead.

A counterintuitive way to build trust when selling.

Thoughts on selling things to people they already have.

This helped me remain calm and chill when cold calling.

How to clearly explain what you sell so people lean forward.

A breakdown of the best cold call I ever received.

A lesson from Olympic gold medalist Alysa Liu.

Selling without convincing, begging or pushing.