
Maximizing LinkedIn for Personal and Professional Branding with Carol Kaemmerer
08/07/2025
0:00
31:40
Innovation is present in many areas, and compliance professionals must not only be prepared for it but also actively embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning Innovation in Compliance podcast. In this episode, host Tom Fox visits with Carol Kaemmerer, a renowned executive branding expert and author of ‘LinkedIn for the Savvy Executive.’
Carol shares her professional journey, from marketing communications expert to LinkedIn branding specialist. They discuss the significance of LinkedIn in today’s digital landscape, focusing on its role in establishing a professional brand, the importance of a deliberate and cohesive personal brand, and effective strategies for leveraging LinkedIn’s digital presence. Carol also elaborates on her five-point LinkedIn Brilliance Framework and the ‘rule of three’ to enhance clarity and retention of personal branding messages. This insightful conversation highlights how professionals, particularly young graduates and executives, can utilize LinkedIn to improve their careers and individual brands.
Key highlights:
The Power of LinkedIn for Branding
Personal Branding for Young Professionals
LinkedIn as a Professional Storefront
The Rule of Three for Effective Messaging
Maximizing LinkedIn’s Digital Real Estate
The LinkedIn Brilliance Framework
Resources:
Carol Kaemmerer on LinkedIn
Carol Kaemmerer Website
Tom Fox
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LinkedIn
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