KB 2.0 : From Data to Insights, Policy, and Impact

They're back again! After visiting my podcast in its first year in 2018, Khushi Baby is back to share how they've not only survived the past seven years but completely leaned into their mission and expanded the depth and magnitude of their impact. Founded just over ten years ago, KB started out as a wearable designed to digitize data on childhood immunization in rural India. After conducting field research with Community Health Workers, they created an app integrating the maternal child health challenge into the larger problem set of primary care. Scaling rapidly in response to government crisis during the Covid-19 pandemic, they became part of a growing ecosystem of apps serving the public health system. KB2.0 emerged from this digital boom and the wealth of data generated, to play a new and critical role in helping the government generate insights from this data, and translate those insights into policy.